Joshua Rinier
Marietta,PA
Summary
Dynamic Chief Marketing Officer with a proven track record at Frisco's Chicken, enhancing brand loyalty and customer base through innovative marketing strategies and social media campaigns. Expert in web analytics and creative design management, excela in building community relationships and driving brand awareness. Skilled in leading teams to achieve marketing excellence with a flair for engaging content creation.
Overview
21
21
years of professional experience
Work History
Chief Marketing Officer
Frisco's Chicken
01.2021 - 06.2024
- Developed and Implemented Comprehensive Marketing Strategies: Created and executed marketing campaigns, promotions, and events to attract over 16,000 new customers and strengthen brand loyalty.
- Managed Media Relations and Public Communications: Served as writer for company's primary spokesperson, managing all public communication, including crisis response, to improve company’s image and visibility.
- Directed Digital and Print Content Creation: Led creation of engaging content for social media and print materials, ensuring consistent branding and messaging.
- Built and Maintained Community Relationships: Developed and nurtured strong relationships with community members, organizations, and local government to support company’s social mission.
- Developed and Analyzed Marketing Budgets and Reports: Created and managed marketing budgets, and tracked performance through monthly and quarterly reports to measure marketing effectiveness.
Ad Manager/Category Manager
Darrenkamp's Markets
11.2016 - 11.2018
- Developed and Optimized Communication Processes: Improved communication within company's other category managers and vendors team to increase efficiency and effectiveness in preparing and executing company's weekly ad and all other promotional activities.
- Managed Pricing, Procurement, and Negotiations: Controlled purchasing and pricing strategies across departments to minimize costs and successfully negotiated deals with suppliers for advertising and merchandise.
- Coordinated Marketing Materials and Operations: Managed creation, pricing, and timely distribution of weekly advertising flyers to ensure accuracy.
- Analyzed Marketing Data: Evaluated product and marketing information to make informed business decisions and enhance marketing performance.
- Directed Department Operations and Training for Dairy, Frozen, and Grocery across four locations: Oversaw daily operations, hired and trained employees across multiple departments to build a skilled and efficient team.
Office Manager
Ephrata Performing Arts Center
01.2016 - 11.2016
- Collaborated with Development Committee: Worked with Development Committee to secure funding through grants, donations, and sponsorships, managing donor information and fulfilling sponsor agreements.
- Worked with Marketing Committee: Collaborated with Marketing Committee to execute marketing plan, create content for social media and website, and distribute press releases to improve public awareness.
- Managed Data and Finances: Maintained financial records, customer information, and sales data, generating reports for Board of Directors.
- Oversaw Daily Operations: Managed day-to-day office tasks and supported organization's overall communication strategy.
Senior Scanning Supervisor
Darrenkamp's Markets
05.2014 - 11.2016
- Consolidated and streamlined all pricing operations
- Oversaw training, operations, hiring, and management of 11 employees across four locations
- Assisted with IT needs including POS and network management across four locations
- Utilized CRM data to provide insight and analysis to Marketing Committee
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
Dairy Supervisor
Darrenkamp's Markets
11.2013 - 05.2014
- Managed the day-to-day operations of the diary department.
- Supervised, hired, and trained all department employees
- Developed and implemented plan-o-grams and merchandising strategies for the department.
- Provided superior customer service
Dairy/Frozen Food Supervisor
Stauffer's of Kissel HIll
01.2013 - 11.2013
- Managed the day-to-day operations of the dairy/frozen department.
- Supervised, hired, and trained all department employees
- Developed and implemented plan-o-grams and merchandising strategies for the department.
- Provided superior customer service
Dairy Clerk/Lead
Darrenkamp's Markets
05.2003 - 01.2013
- Stock shelves
- Prepare special orders
- Place product orders
- Employee liaison
- Customer relations,
- Assume Supervisory Role /All Manager duties in absence of Department Manager
Managing Director
OperaLancaster
05.2008 - 11.2012
- Led Public Relations and Marketing: Led extensive media relations and marketing campaigns, bolstering company’s public visibility and aligning communications with strategic objectives.
- Strategic Planning and Collaboration: Collaborated with Board of Directors and leadership teams to strategize and execute plans, ensuring effective communication of company goals and program achievements.
- Communications Management: Oversaw both internal and external communications, including newsletters, press releases, and social media, to enhance awareness and advocacy for company’s mission and objectives.
- Fundraising and Development: Secured funding through successful grant applications and donor relationships, cultivating community backing through innovative sponsorship opportunities and fundraising initiatives.
- Audience Engagement: Leveraged CRM data to develop targeted audience engagement strategies, broadening participation and support across diverse audience segments.
Education
Bachelor of Arts - Music Business
Millersville University of Pennsylvania
Millersville, PA05.2010
High School Diploma -
J.P. McCaskey High School
Lancaster, PA05.2005
Skills
- Brand Awareness
- Social Media Marketing
- Web Analytics
- Goal Setting
- Creative Design Management
- Product Launches
- Merchandising Strategies
Timeline
Chief Marketing Officer
Frisco's Chicken
01.2021 - 06.2024
Ad Manager/Category Manager
Darrenkamp's Markets
11.2016 - 11.2018
Office Manager
Ephrata Performing Arts Center
01.2016 - 11.2016
Senior Scanning Supervisor
Darrenkamp's Markets
05.2014 - 11.2016
Dairy Supervisor
Darrenkamp's Markets
11.2013 - 05.2014
Dairy/Frozen Food Supervisor
Stauffer's of Kissel HIll
01.2013 - 11.2013
Managing Director
OperaLancaster
05.2008 - 11.2012
Dairy Clerk/Lead
Darrenkamp's Markets
05.2003 - 01.2013
Bachelor of Arts - Music Business
Millersville University of Pennsylvania
High School Diploma -
J.P. McCaskey High School
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