Joshua Serrano
Lake Worth,FL
Summary
Patient and driven professional with success in sales and management positions for the past 17+ years. Provides the ability to maximize sales by building rapport using strategic sales techniques and creating relationships to build pipeline. Shows effectual product knowledge of techniques curated to the prospect to determine the client's key pain points to obtain the best outcome.
Overview
8
8
years of professional experience
Work History
Regional Sales Manager
Sedara Security
03.2023
- Communicating with prospects to address their overall security needs, PACT (Pain, Authority, Consequence, and time frame) qualify
- Create a tailored Security maturity plan with prospects to maximize our security tools and managed services
- This is executed by Utilizing professional sales strategy and communication with leadership and our engineering and leading sales process
- Daily interaction and communication with C-Suite prospects across sales, finance, operations, IT, human resources, healthcare, and SLED/Federal government
- Convey with the prospect's overall security offering and security approach to ensure it develops along their maturity/security needs.
Senior Sales Executive
LogRhythm
11.2021 - 03.2023
- Communicating with prospects to address their overall needs by PACT (Pain, Authority, Consequence, and time frame) qualifying
- Utilizing professional sales strategy to create a tailored approach with my POD (small, focused team) team and leading the sales process
- Daily interaction and communication with C-Suite prospects across sales, finance, operations, IT, human resources, healthcare, and SLED/Federal government
- Convey with prospects overall security offering from On-prem to SaaS Deployments.
Consumer Lender
Telhio Credit Union
10.2019 - 11.2021
- Communicating with all members, from consumers to businesses, to help them fully understand financial goals/needs
- Direct work with Business owners/Consumer's by doing frequent needs analysis and financial review
- Processed a variety of banking products and services (Loans, Lines, and Credit Cards)
- Referral to Wealth Management
- Mortgage initiation and referral
- Direct communication with Processors and Underwriters to facilitate the loan process
- PPP loan processing: (Submission, Submitting for Decision, Approval, Funding and Forgiveness)
- Collaborate with ecosystem
- New customer acquisition
- Pipeline maintenance and growth.
Senior Sales Executive
Lindsay Acura
10.2018 - 10.2019
- Communicating with luxury clients in a high-volume market to determine their wants and needs
- Landing them in the correct vehicle with the least amount of difficulty
- Conveying the details and benefits of leasing or financing
- Training new employees to the dealership with sales to help them achieve success.
Realtor
Century 21
04.2015 - 04.2019
- Communicating with clients to address the type of assistance they will need to ensure a correct fit for their specific property
- Marketing a property to guarantee appeal to buyer and seller
- Buyer/Seller specific marketing
- Comparative Market Analysis
- Listing origination and presentation
- Contract preparation and write-up
- Contract and sales negotiation
- Lead generation and prospecting
- Ecosystem collaboration
- Customer acquisition
- Pipeline maintenance and growth.
Education
BS Biblical Studies - Focus on Pastoral Ministry/ Theology
Liberty University
Licensed Real Estate Agent -
Gold Coast Schools
01.2015
Skills
- New Account Development
- Project Management
- Process Improvement
- Forecasting and Reporting
- Upselling and Cross Selling
- Channel Partnerships
- Market Share Growth
- Negotiation and Persuasion
- Market Research
- Customer Base Development
- Sales Initiatives and Techniques
- Deal Closing
- Sales Leadership
- Sales Lifecycle Management
- Lead Generation
- Conflict Resolution
- Network Development
- Training and Mentoring
- CRM Software
- Territory Management
- Excellent Verbal/Written Communication
- Effective Multitasking
- Database Management
- Sales Proposal Creation
- Product Knowledge
- Sales Expertise
- Motivational and Inspirational
- Revenue Generation
- Sales Forecasting
- Sales Coaching
- Product and Service Knowledge
- Contract Negotiation
- Client Account Management
- Customer Support
- Lead Prospecting
- Sales Tracking
- Goals and Performance
- Territory Growth
- Relationship Selling
- Strategic Planning
- Pipeline Maintenance
- Territory Expansion
- Goal Setting
Skills Personal Strengths
- Management
- Well versed in all Office products
- Comparative Market Analysis
- Notary Public
- Data Entry Marketing
- B2B sales experience
- Turnover Close
- Customer Relationship & Support
- Team Building & Leadership
- Conflict Resolution
- Strategic Planning
- Account Management
- Client Acquisition & Retention
- Marketing
- Problem Solving
- Leadership
- Communication
- On-prem and SaaS deployment understanding
- Salesforce
- SalesLoft
- Okta
- Converting FED SLED and Enterprise Level Prospects
Cyber Security Sales
- Sedara Security, Regional Sales Manager, 03/2023 - Present, SE Region United State, Communicating with prospects to address their overall security needs, PACT (Pain, Authority, Consequence, and time frame) qualify. Create a tailored Security maturity plan with prospects to maximize our security tools and managed services. This is executed by Utilizing professional sales strategy and communication with leadership and our engineering and leading sales process. Daily interaction and communication with C-Suite prospects across sales, finance, operations, IT, human resources, healthcare, and SLED/Federal government. Convey with the prospect's overall security offering and security approach to ensure it develops along their maturity/security needs., Top performer consistency obtains 100-125% of the quota, Building vendor sales and marketing relationship, Pipeline management with accurate prediction on current and next step of the sales cycle For Federal, SLED, and Enterprise level prospects, Working full sales cycle (Introduction, Demo, Sizing, building SOW, POC, Close and Implementation, Monthly meetings), Exemplified teamwork across the organization, Building a Marketing approach with Marketing Manager, Understanding SIEM (On-prem and SaaS-based), EDR, NDR, Penetration testing, Vulnerability Scanning, V/Ciso and V/SE product knowledge, Superior organization and tracking skills, Strategic account development
- LogRhythm, Senior Sales Executive, 11/2021 - 03/2023, United States, Canada, United Kingdom, Europe, and Asia, Communicating with prospects to address their overall needs by PACT (Pain, Authority, Consequence, and time frame) qualifying. Utilizing professional sales strategy to create a tailored approach with my POD (small, focused team) team and leading the sales process. Daily interaction and communication with C-Suite prospects across sales, finance, operations, IT, human resources, healthcare, and SLED/Federal government. Convey with prospects overall security offering from On-prem to SaaS Deployments., Top performer consistency obtains 100-125% of the quota, Trained onboarded individuals through roleplay, product knowledge/training, and sales strategies, Pipeline management with accurate prediction on current and next step of the sales cycle For Federal, SLED, and Enterprise level prospects, Working full sales cycle (Introduction, Demo, Sizing, POC, Price Proposal, Deal Desk, Close and implementation), Exemplified teamwork across the organization, Achieve Senior level role at an accelerated pace, On-prem and SaaS-based product knowledge, Superior organization and tracking skills, Strategic account development
Banking
Telhio Credit Union, Consumer Lender, Business Lending Service Manager, 10/2019 - 11/2021, Communicating with all members, from consumers to businesses, to help them fully understand financial goals/needs. Direct work with Business owners/Consumer's by doing frequent needs analysis and financial review, Processed a variety of banking products and services (Loans, Lines, and Credit Cards), Referral to Wealth Management, Mortgage initiation and referral, Direct communication with Processors and Underwriters to facilitate the loan process., PPP loan processing: (Submission, Submitting for Decision, Approval, Funding and Forgiveness), Collaborate with ecosystem, New customer acquisition, Pipeline maintenance and growth, Working Full Sales Cycle, Strategic account targeting, Top performer consistency obtains 100-135%, Required to close $2M quarterly pipeline and achieved $3M-$9M
Auto Sales
Lindsay Acura, Senior Sales Executive, 10/2018 - 10/2019, Columbus, Ohio, Communicating with luxury clients in a high-volume market to determine their wants and needs. Landing them in the correct vehicle with the least amount of difficulty. Conveying the details and benefits of leasing or financing. Training new employees to the dealership with sales to help them achieve success., Targeted Market $8M+ sales each quarter, High Gross Profit Margin's, Top Seller, 80%-90% closing ratio, 90%-100% customer service survey, Finance, Previous client cultivation, Service Lead closing, Vin Solution (CRM), Ecosystem collaboration, New customer acquisition, Pipeline maintenance and growth, Full sales cycle workload, Strategic Account Targeting, Top performer consistency obtains 100-130%, Achieved $3M-$6M in closed pipeline and achieved $6M-$8M
Real Estate
Century 21, Realtor, 04/2015 - 04/2019, Boynton Beach, FL, Communicating with clients to address the type of assistance they will need to ensure a correct fit for their specific property. Marketing a property to guarantee appeal to buyer and seller., Buyer/Seller specific marketing, Comparative Market Analysis, Listing origination and presentation, Contract preparation and write-up, Contract and sales negotiation, Lead generation and prospecting, Ecosystem collaboration, Customer acquisition, Pipeline maintenance and growth, Working Full Sales Cycle, Strategic Account Targeting and $5M closed quarterly
Leadership Experience
- Employee Trainer: Wells Fargo, US Bank, Lindsay Acura, LogRhythm
- Development Coordinator with The Fathers Heart Ministry
- Residential Counselor at Youth for Tomorrow
- Mclean Bible Church Leadership Team
Timeline
Regional Sales Manager
Sedara Security
03.2023
Senior Sales Executive
LogRhythm
11.2021 - 03.2023
Consumer Lender
Telhio Credit Union
10.2019 - 11.2021
Senior Sales Executive
Lindsay Acura
10.2018 - 10.2019
Realtor
Century 21
04.2015 - 04.2019
BS Biblical Studies - Focus on Pastoral Ministry/ Theology
Liberty University
Licensed Real Estate Agent -
Gold Coast Schools
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