Joshua Webb
Summary
A results driven Marketing Strategist and Account Manager with 6+ years of marketing agency experience building relationships, generating results, and creating opportunities for growth.
Overview
6
6
years of professional experience
Work History
ACCOUNT STRATEGIST
MEDIA CAUSE
05.2022 - 03.2024
- Led cross-channel digital strategy for a variety of nonprofit organizations in the healthcare, education, and environmental spaces, often managing specialists across organic social, paid media, fundraising, advocacy, brand, creative, and technology to provide holistic strategy and execution
- Developed multi-channel campaign plans encompassing email, paid social, search, and programmatic display
- Executed and optimized paid media campaigns and provided data driven strategy changes in order to drive leads
- Conducted A/B tests in ad creative, copy, and landing pages for paid media campaigns and email campaigns
- Research SEO strategies to inform persona focused strategies across both paid media and email campaigns
SENIOR DIGITAL MARKETING STRATEGIST (BILINGUAL, SPANISH)
REVLOCAL
01.2022 - Current
- Manage a large client load (80+) while meeting deadlines and completing tasks for each client
- Retain clients through assertive communication, consistent follow-up, and data analysis
- Coach strategists through training and support to build better relationships and results
- Support strategists as retention and upgrade opportunities arise in their relationships
- Set guidelines for the newly formed bilingual team as we establish best practices for relationships and marketing strategies with Spanish speaking clients
- Train and coach new strategists as they begin to build a client load
- Translate copy and creative into Spanish
DIGITAL MARKETING STRATEGIST (BILINGUAL, SPANISH)
REVLOCAL
03.2018 - 01.2022
- Create marketing strategies for SMB clients involving targeted and display ads, social media, review marketing, and local SEO
- Retain clients through assertive communication, consistent follow-up, and data analysis
- Conduct A/B testing of different paid ad strategies to collect data
- Optimize and make strategic changes to paid media campaigns based on previous data
- Build performance data reports for each campaign
- Communicate each data point to clients to ensure they understand the value and results of their campaigns
- Work in tandem with internal teams to deliver results and identify growth opportunities
Education
BACHELOR OF SCIENCE IN MANAGEMENT -
MOUNT VERNON NAZARENE UNIVERSITY
04.2016
Timeline
ACCOUNT STRATEGIST
MEDIA CAUSE
05.2022 - 03.2024
SENIOR DIGITAL MARKETING STRATEGIST (BILINGUAL, SPANISH)
REVLOCAL
01.2022 - Current
DIGITAL MARKETING STRATEGIST (BILINGUAL, SPANISH)
REVLOCAL
03.2018 - 01.2022
BACHELOR OF SCIENCE IN MANAGEMENT -
MOUNT VERNON NAZARENE UNIVERSITY