JOSHUA WINKLER
Westfield,IN
Summary
Dynamic leader with a proven track record at Fanatics, Inc., driving advertising revenue from $6.6M to over $250M. Expert in revenue forecasting and P&L management, I excel in team development and strategic planning, fostering strong partnerships and innovative solutions that enhance business growth and profitability.
Overview
26
26
years of professional experience
Work History
Head of OEM & Strategic Partnerships
Boats Group
Indianapolis, IN
03.2025 - Current
- Leading strategic growth and development of advertising partnerships business
- Building business strategy, annual revenue plans, sales incentive plans, business forecasting and managing the business P/L
- Responsible for developing strong relationships with key accounts and strategic partners
- Work cross-functionally on new product development
Senior Vice President, Partner Solutions
Fanatics, Inc.
Chicago, IL
01.2016 - 03.2025
- Developed strategy and launch of Fanatics Advertising sales and ad operations business in 2016
- Built team from only myself to 30+ sales and ad operations teammates globally
- Responsible for building annual revenue plans, sales incentive plans, business forecasting and managing the business P/L
- Work cross functionally to design and implement advertising solutions across the Fanatics platform of e-commerce sites for advertising partners
- Grew Fanatics Advertising sales / partnerships business gross revenue from $6.6M in 2016 to $250M+ in 2024
Global Vice President, Partner Marketing Media Sales
Orbitz Worldwide
Chicago, IL
01.2011 - 12.2015
- Responsible for growth of advertising revenue and sales team development, delivering $90M+ in revenue and ~50%+ of Orbitz Worldwide profit annually
- Lead strategic planning for advertising media business
- Strategic utilization of Salesforce.com for pipeline and CRM management
- Identify areas of new advertising products and manage development of these new products, working cross functionally (loyalty, social, video, audience modeling, etc.)
- Global ad policy development and deployment
- Re-organized sales and ad operations to create more synergy and alignment in managing business more efficiently
Regional Vice President, West & Midwest, Partner Marketing
Orbitz Worldwide
Chicago, IL
02.2006 - 01.2011
- Overachieved against team revenue goals from Q1 2006 – Q4 2010
- Develop, maintain and grow relationships with key decision makers of tourism boards, independent and hotel chains, Fortune 1000 brands and leading advertising agencies
- Mentor and manage sales team working to strengthen skill sets for working strategically with clients to achieve objectives and grow business
- Provide weekly booked revenue, pipeline forecast and business updates to Global Vice President
Director of Sales, Midwest Region
Ask Jeeves, Inc.
Chicago, IL
05.2004 - 01.2006
- Successfully achieved annual revenue goals personally and as a team
- Developed new accounts and maintained and grew relationships with key decision makers of Fortune 1000 companies and their advertising agencies (Target, Best Buy, OMD, Starcom, Mindshare, GSD&M, TM, etc)
- Managed sales team, working to grow their abilities in working cohesively with clients to achieve objectives and grow revenue
- Responsible for $20MM of annual revenue in 2005; $7 million personally
- Worked strategically with RVP to develop and execute the search monetization strategy for the Midwest Region
Account Executive, Central Region
The Excite Network
Chicago, IL
07.2003 - 04.2004
- Grew run revenue from $400,000 to over $1.2 million quarterly
- Consistently exceeded quarterly sales goal
- Prospected and developed key accounts in the Central region including, Dell, State Farm, United Airlines, Target, Best Buy, Gatorade, and General Mills
- Developed strong relationships at major advertising agencies including OMD, GSD&M, Starcom, TM, SlingShot, JWT Ford Motor Media, GM Planworks
- Managed weekly pipeline to report the progress of working business.
Interactive Account Supervisor
Starcom Mediavest Group
Chicago, IL
08.2000 - 07.2003
- Led strategic planning of e-commerce online campaigns to meet online objectives of Crayola.com, Hallmark.com, Hallmark Flowers, Network Solutions, Western Union and Motorola
- Manage multiple online initiatives with quarterly budget of $1.5MM+ in online media for Network Solutions, Western Union and Motorola accounts
- Strategic work with clients to develop objectives and strategies that exceed quarterly business goals
- Managed team of 7 interactive media planners across multiple brands.
Retail Channel Manager, Marketing Department
Delta Faucet
Indianapolis, IN
11.1999 - 07.2000
- Developed and managed the rollout of a national special order program at The Home Depot, as Special Order Project Leader
- Coordinated Cambell-Ewald’s development and production of National Special Order Catalog and in-store promotional pieces for The Home Depot, Lowe’s, and Ace Hardware
- Led development of 2000 Lowe’s Co-op advertising program
Education
Marketing & Business Management -
Anderson University
Anderson, IN01.1998
Anderson University Varsity Football
Anderson, INSkills
- Ability to connect and easy to work with people
- Sales team development
- Revenue forecasting
- P&L management
- Teamwork and collaboration
- Successful at team building
- Sales & marketing strategy
- Strategic planning
- General business management
- Yield & monetization strategy
- New product innovation & development
Extracurricular Activities
Anderson University Varsity football - Lettered all 4 years
Qualifications Summary
- 25+ years in digital media & e-commerce publishers with leadership roles guiding high growth teams
- Expertise in how to negotiate and develop strategic partnerships
- A people focused leader with global management experience and team development
- Ability to manage change and operate effectively in fast-paced environments
- Strong organizational skills, management experience, and attention to detail
- Exceptional team player with a passion to succeed and achieve goals & objectives
Timeline
Head of OEM & Strategic Partnerships
Boats Group
03.2025 - Current
Senior Vice President, Partner Solutions
Fanatics, Inc.
01.2016 - 03.2025
Global Vice President, Partner Marketing Media Sales
Orbitz Worldwide
01.2011 - 12.2015
Regional Vice President, West & Midwest, Partner Marketing
Orbitz Worldwide
02.2006 - 01.2011
Director of Sales, Midwest Region
Ask Jeeves, Inc.
05.2004 - 01.2006
Account Executive, Central Region
The Excite Network
07.2003 - 04.2004
Interactive Account Supervisor
Starcom Mediavest Group
08.2000 - 07.2003
Retail Channel Manager, Marketing Department
Delta Faucet
11.1999 - 07.2000
Marketing & Business Management -
Anderson University
Anderson University Varsity Football