Summary
Overview
Work History
Education
Skills
Timeline
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Joshua Jang

San Francisco,CA

Summary

Proven leader in performance marketing, I spearheaded QBMoney's mobile rebrand at Intuit QuickBooks, achieving a 25% uplift in customer acquisitions. Expert in leveraging Tableau and agency management, I excel in transforming marketing strategies into scalable successes. My approach combines analytical prowess with strategic vendor exploration, driving substantial growth in competitive markets.

Overview

9
9
years of professional experience

Work History

Staff Performance Marketing Manager

Intuit QuickBooks
San Francisco
12.2021 - Current
  • Drove QBMoney Mobile Rebrand Success with Measurable Growth in Customer Base: Led a pivotal role in deploying a $6 million CEO fund aimed at rebranding QBMoney, resulting in a 25% uplift in new customer acquisitions in FY23, setting the stage for a successful flagship launch in FY24
  • Transformed Direct Mail Into a Scalable, High-Impact Acquisition Channel for QuickBooks: Expanded Direct Mail campaigns from initial pilots to over 15 full-scale campaigns by FY24, amplifying budget allocations by 600% and consistently beating ROI targets by 30%
  • Spearheaded the integration and strategic alignment of mobile marketing strategies for QuickBooks Apps, increasing overall user acquisitions by 35% in FY24

Senior Performance Marketing Manager

Intuit Quickbooks
San Francisco
12.2021 - 06.2024
  • Managed teams of external partners and agencies to develop and execute mobile acquisition strategies with $16mm+ annual budget, resulting in 120% subscription growth YoY
  • Initiated and led a targeted campaign focusing on Android users which yielded an incremental ROI of 150% and a budget enhancement to $1.5 million per quarter based on the demonstrated success and potential for future growth

User Acquisition Manager

Tophatter
San Francisco
12.2020 - 12.2021
  • Managed delivery, optimization, and exploration of various paid acquisition channels, including Facebook, Google, Tiktok, Ironsource, Liftoff with $35mm+ annual spend
  • Led the expansion of video inventory in Facebook by exploring multiple 3rd party creative agencies and developing creative concepts to test and iterate, resulting in 30% increase in YoY marketing spend in 6 months
  • Collaborated with the product team on forecasting the effects of iOS14 updates on acquisition channels, and implemented timely adjustments to ensure minimal impact in UA initiatives

Campaign Manager

Adobe
Emeryville
06.2018 - 05.2020
  • Managed programmatic campaigns within Adobe's DSP for over $30mm in annual programmatic revenue primarily with Brands and Agencies Eg. Adobe, Anheuser Busch, Dell
  • Worked closely with the reporting team to automate various campaign reports by integrating data from multiple reports (e.g Moat, Integral Ad Science, Adobe, DCM) for Brand clients

Optimization Analyst

Rhythmone
San Francisco
06.2016 - 09.2017
  • Managed up to 80 programmatic ad campaigns amounting to $30-50k of client's daily budgets, while delivering performance and insights towards variety of clients, media types, and KPIs
  • Analyzed online consumer behaviors via Tableau, Excel and internal reporting tool to create and refine strategic audience targeting

Education

BA - Sociology

University of California Berkeley
Berkeley, CA
05.2016

Skills

  • Tableau
  • SQL
  • Looker
  • Microsoft Power BI
  • Agency Management
  • Vendor Exploration
  • Tier A Project Execution
  • Mobile App Acquisition IOS IDFA
  • MMP: Kochava/Appsflyer/Singular
  • Media Mix Modeling

Timeline

Staff Performance Marketing Manager

Intuit QuickBooks
12.2021 - Current

Senior Performance Marketing Manager

Intuit Quickbooks
12.2021 - 06.2024

User Acquisition Manager

Tophatter
12.2020 - 12.2021

Campaign Manager

Adobe
06.2018 - 05.2020

Optimization Analyst

Rhythmone
06.2016 - 09.2017

BA - Sociology

University of California Berkeley

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Joshua Jang