Joshua J. Narciso
Fall River,MA
Summary
Creative and enthusiastic finance professional with over 17 years of social media and financial marketing success. Significant digital and print campaign experience ensuring corporate branding, customer service metrics, and overall strategic direction of the organization are in alignment at all times. Often an avid early adopter of the latest trends and strategies, resulting in a consistently fresh and creative perspective, both professionally and personally.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Mechanics Cooperative Bank
Fall River, MA
10.2018 - Current
- Managed company branding campaigns and event marketing initiatives in print, web and social media.
- Designed innovative branding and product strategies to manage company sales efforts while increasing market presence and brand recognition.
- Increased in-branch customer engagement and feedback through innovative marketing campaigns.
- Worked with Bank Executive Team on strategic marketing initiatives and for the organization.
- Maintained and improved company's reputation via social media engagement.
Marketing and Retail Banking Analyst
Mechanics Cooperative Bank
Fall River, MA
06.2016 - 10.2018
- Analyzed competitor products and services to evaluate effectiveness of bank marketing strategies while advising senior management of current trends and opportunities.
- Created company brand messaging, collateral materials, customer events and promotional strategies.
- Design customized marketing materials for internal and external campaigns to increase sales and profitability.
Marketing Assistant
Mechanics Cooperative Bank
Fall River, MA
08.2008 - 06.2016
- Contributed to mock-ups, email campaigns and social media content.
- Planned and assisted in execution of internal and external marketing events.
- Created professional business correspondence, spreadsheets and presentations.
- Helped with planning and hosting of marketing events.
- Responsible for creation of company social media accounts including Facebook, Instagram and Twitter.
Design Intern
Redcats USA
Bridgewater, MA
11.2007 - 04.2008
- Proofread marketing collateral ahead of printing to eliminate errors.
- Worked with marketing and creative teams to design targeted advertising strategies for key demographics.
- Designed and assisted in implementation of direct mail campaigns.
Education
Bachelor of Science - Computer Graphics And New Media
Johnson & Wales University
Providence, RI06.2008
Skills
- Social Media Management
- Corporate Branding and Awareness
- Promotional Marketing and Advertising
- Digital Marketing
- Creative Design
- Customer Experience
- Marketing Strategy Development
- Microsoft Office 365
- Adobe Creative Suite
Timeline
Marketing Manager
Mechanics Cooperative Bank
10.2018 - Current
Marketing and Retail Banking Analyst
Mechanics Cooperative Bank
06.2016 - 10.2018
Marketing Assistant
Mechanics Cooperative Bank
08.2008 - 06.2016
Design Intern
Redcats USA
11.2007 - 04.2008
Bachelor of Science - Computer Graphics And New Media
Johnson & Wales University
Additional Accomplishments & Committees
- Presidents Luncheon Award Recipient - Selected to partake in an exclusive luncheon with the President and CEO to discuss the strategic direction of the organization.
- Core Conversion Committee Member - Served as a key member of the financial institutions Core Conversion Committee to oversee all aspects of digital banking to ensure proper implementation of alternative delivery channels.
- Wellness Committee Team Captain - Created and implemented a team of professionals within the organization to promote employee wellness year round through exciting and engaging events and activities.
- Community Outreach Program Chairperson - Responsible for the organizing and tracking of volunteer initiatives for retail banking employees ensuring proper staffing and tracking of Community Reinvestment Act (CRA) credit.
Additional Accomplishments & Committees
- Presidents Luncheon Award Recipient - Selected to partake in an exclusive luncheon with the President and CEO to discuss the strategic direction of the organization.
- Core Conversion Committee Member - Served as a key member of the financial institutions Core Conversion Committee to oversee all aspects of digital banking to ensure proper implementation of alternative delivery channels.
- Wellness Committee Team Captain - Created and implemented a team of professionals within the organization to promote employee wellness year round through exciting and engaging events and activities.
- Community Outreach Program Chairperson - Responsible for the organizing and tracking of volunteer initiatives for retail banking employees ensuring proper staffing and tracking of Community Reinvestment Act (CRA) credit.
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