Passionate and results-driven analyst experienced in leveraging analytical tools to support decision-making in marketing and merchandising groups.
Overview
2
2
years of professional experience
Work History
Category Analyst
Love's Travel Stops & Country Stores Inc.
06.2023 - Current
Key Responsibilities:
Act as an internal consultant for the Category Management team, facilitating data-driven decision making in pricing, promotion, and performance for twenty-five categories
Perform ad hoc analyses via SQL Server, and visualize data in dashboards via Tableau
Provide ad hoc support for the Customer Loyalty team, performing analysis over in-app promotion and signage performance to support vendor collaboration
Work with Space Management to consult Category Management on space allocation and innovation item selection
Lead in cross-functional teams to bolster teamwork and efficiency
Guide and teach Associate Category Analysts
Achievements:
Gained C-Suite recognition for leading a cross-collaborative presentation on Assortment Optimization
Nominated by leaders in Merchandising, Marketing, and Loyalty for five Heart of Love's awards, which are given to employees who exemplify Love's values in their work
Published and continually update two Tableau dashboards, with ~200 users each
Associate Category Analyst
Love's Travel Stops & Country Stores Inc.
06.2022 - 05.2023
Key Responsibilities:
Acted as a support unit to the Category Analysts, learned how to execute pertinent analyses for pricing and promotion optimization
Executed Base Price Optimization and Promotion Offer Optimization across categories
Identified pieces of analysis that could be improved through automation
Built a rapport with Category Management to facilitate confidence in data-driven decision making
Achievements:
Condensed the time it took to create a report from three weeks to three days
Led in expanding data skills on the team
First team member to publish a Tableau dashboard
Education
Master of Arts - Economics, Big Data Emphasis
University of Oklahoma
Norman, OK
05.2022
Bachelor of Arts - Economics
University of Oklahoma
Norman, OK
05.2022
Skills
Hard Skills:
SQL Server
Snowflake
Tableau
R
Microsoft Excel, PowerPoint, Word
Soft Skills:
Communication
Interpersonal Skills
Time Management
Problem Solving
Teamwork
Interests and Hobbies
I enjoy reading, learning new skills, and embroidery.