Josie Parrish

Dedicated Practice Success Manager with a proven track record in achieving marketing and business objections for over 50 accounts throughout the PNW

• Adept at creating and executing strategic marketing plans, providing expert guidance on BTL devices, and ensuring overall practice success with a ROI on device investments
• Skilled in training staff, cultivating strong client relationships, developing marketing initiatives and strategic planning
• Provided expert guidance on product features and best practices, empowering clients to maximize their investments.

KEY ACHIEVEMENTS:

• Generated over $225,000 in practice revenue during BTL Bus tour Summer 2023
• Successfully planned, prepared and executed BTL PNW Symposium with over 220 attendees and generated $2.5 Million in system revenue
• Grew system utilization and practice generated revenue by 24%

• Developing sales goals strategies and creating individualized business plans for over 60 medical spas, plastic surgeons, dermatologist and other health care providers throughout the Pacific Northwest
• Successfully launched new products, rolled out new rewards programs, opened new business, and increased brand recognition through: social media initiatives, dinner forums, training in office, marketing and partnership across aesthetic channels
• Assured the highest level of customer service and business relationships throughout the sales cycle for existing and new business
• Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.

KEY ACHIEVEMENTS:

• Hit above quota for February, March, and April 2023
• Quota club achievement for Q2/Q3 2021
• Launched Daily Boosting Serum in Q3 of 2022 and added an additional $48,000 in sales and product expansion to accounts
• 2022 opened 18 new accounts which lead to $75,000 additional revenue in new business
• Increased product skew penetration by 7% to exceed national average. by 3.5%

• Responsible for developing sales goal strategies and creating business plans for over 200 optometry practices in the Greater DC metropolitan area
• Successfully launched new J&J products and plans to eye care professionals to increase sales and market share growth
• Managed the largest revenue grossing territory in the district and negotiated annual bulk orders from $50K-$1M accounts
• Additionally trained on J&J’s family of products, benefits, best sales practices, and compliance to all office staff
• Achieved sales quotas consistently through strategic planning and effective customer relationship management.

KEY ACHIEVEMENTS:

• 2020 Quota Club Achievement
• Launched Acuvue Preferred Suite Program in Spring of 2020 and signed up 30 account locations ranked top performer for region (rank 1 out 12)
• Successfully launched new Oasys Multifocal Lens with a 30% pull through plan to 25 accounts in 2021
• Grew Acuvue market share by 8% within Acuvue Preferred Accounts.

• Responsible for all aspects of customer relationship management. Including: planning, organizing, and implementing all account management activities related to driving utilization and increasing sales within the DC/ VA/ MD/ WV markets
• Provided training, presentations, hosted events and demonstrations to accounts on application and use of the company’s products using effective communication and sales techniques

KEY ACHIEVEMENTS:

• 2019 Quota Club Achievement
• Increase revenue by 20% for Q2 and Q3 2019
• Increased revenue by 15% in Q4
• Help close 2 system deals in Q4 2020 (Revenue generating $300K).

Responsible for creating and driving detailed business plans that facilitate the attainment of goals and quotas for defined practice areas: WA/OR/AK

• Managed the entire sales cycle from finding a client to securing the deal
• Unearthed new sales opportunities through networking and turned them into long term partnerships

KEY ACHIEVEMENTS:

• 2018 Quota Club Achievement ($2.12 million YTD sales)
• Top ranked Practice Development Manager for 2017 & 2018
• Ranked 3 out of 91 in 2017 and 7 out of 91 in 2018
• Exceeded Annual Quota ~ 2018 - 117% & 2017 - 121%
• Q3 2018 Sales contest recipient for achieving 133% of quota ranked 1 out of 91
• Promoted from Associate Practice Development Manager to Practice Development Manager within three months of being hired
• Assisted in closing 4 capital system sales by working closely with Area Sales Manager generating over $1M in revenue.

• Oversee, manager and service the Men’s sportswear department for the top volume Nordstrom store
• Enhanced department efficiency by streamlining processes and implementing new organizational strategies.
• Trained new employees on company policies, procedures, and best practices, contributing to their professional development.

KEY ACHIEVEMENTS:

• Increased return customer purchases/visits by 105%
• Exceeded sales quota by 110%
• Held top scheduled position for having highest sales, 115% above department quota.