Joslin Sansom

Company Overview: Headstorm is a technology consulting firm that partners with B2B businesses to drive digital transformation through custom software development, data strategy, AI and innovation consulting. Known for its engineering-first culture, Headstorm blends deep technical expertise with strategic thinking to help clients build scalable, high-impact solutions across industries such as agriculture, healthcare, transportation, and retail.

• Key executive on Senior Leadership team reporting directly to the CEO
• Designed and implemented a scalable Account Growth Framework, deployed across key strategic accounts to drive revenue and deepen client relationships
• Led client strategy and growth initiatives, collaborating with delivery leads and executives to expand service offerings and increase account value
• Transitioned to lead internal operations, functioning as COO to align people, process, and technology with company goals
• Directed technological improvements, reducing waste and business bottlenecks
• Oversaw business-wide changes to modernize procedures and organization.
• Oversaw HR, including org design, performance management, employee engagement, and policy development
• Directed Recruiting efforts, establishing scalable hiring processes, talent acquisition strategy, and optimizing candidate experience
• Managed internal IT operations, ensuring security, reliability, and technology support for remote and onsite teams
• Led Marketing, aligning brand strategy with business goals, enhancing market presence through campaigns, digital channels, and event strategies
• Played a key role in executive decision-making, company planning, and cross-functional alignment
• Developed and produced, and launched the Ultimate Coding Championship, a reality-style coding competition that showcased top engineering talent and promoted Headstorm’s innovation culture. Led all aspects of production, from concept and branding to event logistics, team coordination, and digital promotion. Used the competition as a platform for brand differentiation, talent recruitment, and community engagement within the technology ecosystem

Company Overview: Bottle Rocket is a technology company that builds world class digital experiences for the connected lifestyle. A specialty agency that defines, designs and develops applications that connect future-focused brands to their customers.

• Key executive on Senior Leadership team reporting directly to the President; accountable for new and organic revenue growth strategies, revenue targets and overall client success
• Grew revenue after first year of transformation increasing profitability by 700%
• Designed and transformed revenue producing capabilities by redefining relationships, structures and process between Sales, Marketing, Client Success (Client Executives, Client Partners and Product Managers) and FinOps and how they interact with S&D (Solutions and Delivery) teams
• Led and created new job descriptions, compensation plans, structures and processes by implementing standard operation procedures (SOPs) in support of internal organizational transformation across CoRE (Center of Revenue Excellence) team and entry point into S&D; leveraging an 'open system' foundation that openly communicates and challenges, connects and collaborates with one clear goal of producing preeminent results
• Built, managed and led Product Management Practice within CoRE to serve growing needs of customer
• Led Project Management team to build partnership between Client Services and Delivery teams
• Led change management process across entire organization as it relates to CoRE SOPs
• Partnered with cross-functional leads across HR, FinOps, Strategy, Creative, Project Management, Development, Quality Assurance and Maintenance in order to solve cross-functional complex non-routine problems on behalf of project team leaders and clients
• Served as executive escalation contact for key client accounts driving mission critical business strategies (digital roadmap) across the organization to ensure aligned aspirations and achievement of KPIs
• Conducted quarterly business reviews (QBRs) with top quartile clients
• Fostered third-party technology partner relationships providing value based strategic recommendations to clients
• Drove key mobile platform relationships (Apple and Google) with our clients and promote new emerging technology offerings available with new operating system and hardware releases
• Recruited, led and mentored CoRE team members for go-to-market strategy - Client, Customer, Technology, Value (CCTV) focused on strategic brand positioning, value-based insights and disciplined relationship expansion
• Evaluated and review CoRE team members monthly and quarterly to provide actionable feedback, training, grow competencies, set goals and objectives and inspire excellence for achieving highest potential
• Led weekly CoRE team meetings focused on net new revenue, organic growth and client success
• Conducted final review of proposals, cost estimates, statements of work (SOWs) and change orders (COs) for clients/prospects

Company Overview: Now Prepay (Vendtek Systems) is a prepaid distribution platform that enables retailers to sell digital products such as mobile top-ups, prepaid cards, and gift codes through a single, integrated system. Serving thousands of retail locations, the platform streamlines inventory management and transaction processing for digital goods across Canada.

• Developed and implemented comprehensive prepaid programs, launched new distribution partners, and controlled day-to-day management of existing ISOs/distributors across the U.S. Accounts included Fortune 500 companies with up to 100,000 retail accounts
• Maximized terminal deployments and strengthened sales, profits, and business relationships
• Executed sales, marketing and promotional initiatives by working closely with sales managers and category managers
• Monitored each account’s performance and identified opportunities to increase distribution
• Spoke at industry trade shows and customer-sponsored conferences

Company Overview: NetworkIP is a technology company specializing in cloud-based telecommunications solutions including international long-distance calling, VoIP, conferencing, and transaction services, serving prepaid service suppliers, mobile operators, and cable operators.

• Managed all master distributor accounts and acted as Primary Contact, applying an extensive knowledge and background of POSA development, implementation, and deployment, and acted as a valuable resource to companies looking to implement a POSA program throughout their distribution channel
• Educated master distributor clients on benefits of a POSA program, and assessed and evaluated appropriate POSA solutions to meet each client’s unique business needs
• Trained clients on all aspects of POSA program and assisted them in building a turnkey solution; including program products (prepaid debit, gift card, wireless top-up, long distance, bill payment), terminal software configuration, reporting and billing systems, merchandising, magstripe encoding, ACH collections and disbursements, inventory management and fulfillment tools, and agreements

Company Overview: Alliance Data is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions, including private label and co-brand credit cards, installment loans, and buy now, pay later (BNPL) options driving growth and loyalty through digitally enabled, white-label product suites.

• Led national sales, oversaw major distributor accounts, and generated revenue growth opportunities for one of the largest providers of credit/debit, transaction and marketing services serving the retail, C-Store petroleum, hospitality, and prepaid product/service markets
• Primary team member in the design, development and promotion of the PAYWAVE transaction processing system, creating a bridge from retailers to providers via a secure transaction processing network; enabling merchants to drive profit gains through activation of prepaid products when bundled with bank card services
• Transitioned PAYWAVE operations through acquisition by Alliance Data