Joslyn Faust
Mill Valley,CA
Summary
Dynamic leader with a proven track record in strategy, research and marketing. Excelled in transforming consumer insights and corporate messaging, achieving significant industry recognition. Skilled in crafting compelling narratives and delivering persuasive presentations to all audiences.
Overview
22
22
years of professional experience
Work History
Founder and CEO
HeyBamboo
San Rafael, CA
06.2022 - 12.2024
- Started a bleach-free bamboo paper products company focused on wellness, sustainability, and exceptional quality.
- Led strategy, hiring, execution, and extended team management across three channels and five SKUs.
- I spoke at major industry conferences and on podcasts about the future of consumer tissue and the business.
Director, Corporate Messaging
Salesforce
San Francisco, CA
07.2017 - 06.2021
- Managed all corporate messaging resources and enablement, including the most accessed company assets and programs globally.
- Managed the Salesforce corporate narrative, the top-level narrative in Salesforce. Included insights gathering, managing analysis and writing, influencing across departments, and buy-in with senior leaders.
- Led the company-wide Corporate Message Certification process, the largest enablement program at the company. Created and managed cross-functional teams to structure and execute programs, and build operational capabilities at scale, with impressive results.
- Built leading-edge marketing assets and programs for customer-facing employees, including the comprehensive Corporate Presentation and sales collateral.
- Engaged in robust internal marketing so that employees were aware of our programs and assets. Focused on key segments of our audience: senior executives, internal content creators, and customer-facing employees.
- I became a Volunteer Rockstar every year, which involves volunteering for non-profit organizations or educational institutions for more than 56 hours a year.
Founder and Principal
Tower Lane Consulting
Mill Valley, CA
06.2011 - 07.2017
- Managed technology-focused strategy consulting and market research work for clients. Worked with clients directly, as well as through Gartner Consulting, Altman Vilandrie & Co., and MSquared.
- Led a high-profile study on customer buying behaviors and trends for a supply chain consulting firm. The project required working closely with the CEO and President, and included the delivery of a white paper and webinar. Study results were adopted by the firm's leading partner, Oracle, and led to a website redesign.
- Analyzed the freelancer market for a leading freelancer software company. The initial project led to robust press coverage, as well as multiple additional projects covering various areas within the freelance world. This also led to a project in Spain on the freelancer market for a Spanish freelancer software company.
- Led numerous M&A due diligence projects for acquiring companies and investors. These projects involved in-depth research and analysis conducted in a very condensed time frame.
Communications and Public Speaking Coach
Decker
San Francisco, CA
06.2011 - 07.2017
- Advised senior executives and functional teams on the most effective communication behaviors.
- Included classroom and one-on-one coaching with individuals, and included all types of spoken communication, as well as messaging.
- Transformed people at all levels of their organization to become more confident, credible, and compelling communicators.
Principal Technology Industry Research Analyst
Gartner
San Jose, CA
04.2006 - 05.2011
- I was the Lead Technology Research Analyst for telecommunications for the small and midsize business coverage area. Published North American and Western European MarketScope reports for this research area.
- Key member of the Small and Midsize Business (SMB) research team, covering global buying behaviors and trends.
- Directed 11-country global studies on SMB buying trends and behaviors in technology. Collaborated with global peers on joint research.
- Presented results to clients, prospects, internal stakeholders, at large conferences, as well as to the media.
- I was a strategic research advisor to top technology companies such as Cisco, IBM, Microsoft, HP, and Dell.
- Published more than 70 research reports and gained presentation scores of 9 out of 10
from audiences of 90 to 500+ at 11 internal and external conferences.
Associate Director, Consulting
Gartner
San Jose, CA
04.2003 - 04.2006
- In charge of multiple strategy consulting projects, with budgets of $150K+ over 2 to 4 months.
- Managed full project lifecycles from the identification of key issues, management of customer research and analysis, through to the development of conclusions and results presentations.
- Directed small project teams of 3 to 10 in different locations. Traveled to client sites in the U.S., Asia, Europe, and Latin America.
- Gained additional work from a leading enterprise networking vendor by delivering a comprehensive assessment framework of research for increasing their market share in the SMB segment; created a detailed product assessment that was leveraged in several other engagements.
- Delivered future state analysis for a networking equipment provider, including the future state of mobile workers and implications for carriers, and delivered recommendations on how the provider can position itself.
- Orchestrated a large project for a Mexican technology company interested in understanding its market opportunity in the U.S.; managed a team and served as the main client point of contact.
Education
Bachelor of Arts - International Relations, Political Science
University of California At Los Angeles (UCLA)
Los Angeles, CAMBA - Business Administration And Management
Cornell University
Ithaca, NYSkills
- Entrepreneurial and innovative
- Competitive analysis
- Innovative research design
- Customer insight
- Strategic communication
- Brand messaging
- Compelling narratives
- Presenting and public speaking
Timeline
Founder and CEO
HeyBamboo
06.2022 - 12.2024
Director, Corporate Messaging
Salesforce
07.2017 - 06.2021
Founder and Principal
Tower Lane Consulting
06.2011 - 07.2017
Communications and Public Speaking Coach
Decker
06.2011 - 07.2017
Principal Technology Industry Research Analyst
Gartner
04.2006 - 05.2011
Associate Director, Consulting
Gartner
04.2003 - 04.2006
Bachelor of Arts - International Relations, Political Science
University of California At Los Angeles (UCLA)
MBA - Business Administration And Management
Cornell University