Josue Rivera

• Managed, order and promote all different brands:

Beer: Medalla Light, Magna, Club Colombia, Pilsen Callao, Club Premium, Polar, Hatuey.

Spirits: Ron Coqui, Ron Coqui Limon, Bravada Vodka, Tequila Nacimiento, Pitorro, Jalda.

Wine: Variety of Wines

• Increased brand awareness by developing and executing regional marketing strategies.
• Enhanced customer engagement through targeted social media campaigns and community events.
• Analyzed market trends to identify opportunities for growth and expansion in the region.
• Allocated budget resources effectively to maximize return on investment for marketing initiatives.
• Coordinated product launches to ensure timely delivery and maximum impact in the market.
• Collaborated with sales teams to align marketing efforts with overall business objectives.
• Created effective sales plans utilizing customer needs forecast to increase market share.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Developed creative presentations, trend reports, kitted assets, and product data sheets. Includes monthly sales tax and yearly sales tax.

• Streamlined event planning processes by implementing efficient project management strategies.
• Enhanced attendee experience through careful selection of venues and catering providers.
• Coordinated large-scale conferences for industry professionals, resulting in increased networking opportunities.
• Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
• Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
• Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
• Collaborated with sponsors to secure funding and support for high-profile events.
• Implemented innovative event themes and designs to create memorable experiences for attendees.
• Utilized social media platforms to engage potential attendees and promote upcoming events effectively.
• Recruited trained, and managed teams of volunteers to assist with event operations and logistics.
• Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
• Reduced event costs by negotiating favorable terms with suppliers and vendors without compromising on quality or service levels.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.
• Trained and supervised event staff to complete tasks on time.

• Increased brand awareness by conducting product demonstrations and engaging with customers.
• Enhanced sales performance through effective communication of product features and benefits.
• Provided excellent customer service, resulting in positive feedback and repeat business.
• Collaborated with team members to develop innovative marketing strategies for promoting the brand.
• Established strong relationships with store management, ensuring ongoing support for the brand''s presence.
• Participated in regular sales meetings, contributing valuable insights for improving overall team performance.
• Achieved consistent sales targets by actively engaging with potential customers and addressing their specific needs.
• Actively participated in community events as a representative of the brand, fostering goodwill among local residents and businesses.
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Placed new and existing brand products in competitive retail locations.
• Developed recap reports to communicate competition trends, product introductions and new promotions.
• Worked with team to achieve sales goals for products.
• Educated customers on product features and answered questions regarding product use.
• Collaborated with sales staff to identify target customers, promote products and increase sales.

• Establish and maintain relationships with suppliers and clients acting as the point of contact and primary liaison.
• Manage the purchase of POS materials at the beginning of the year and all other orders placed during the year.
• Manage POS and Product inventory, keeping track of everything shipped.
• Closing Budgets for different campaigns that take place during the year.
• Coordinate numerous events for different regions and ensure the timely delivery of POS materials.
• Played a primary role in the production of more than 5 Don Q promotion videos
• Event production assistant for Big Crowd Factor, the producers of DWNTWN Food and Wine Festival at Brickell.

• Played a primary role in the development of the marketing and promotions team as well as the regional brand strategy for Don Q Rum
• Responsible for the coordination and supervision of all field marketing and promotions efforts executed in order to increase brand exposure and awareness
• Work closely with the local Brand Representative in order to identify priority sales accounts and provide direct support
• Establish and maintain relationships with bartenders, account managers, and account owners at assigned territories
• Collaborate with sales teams to establish strategic marketing initiatives, facilitate sales in new territories and encourage incremental volume in existing areas
• Research, coordinate and execute strategic marketing events relevant to the region as well as the brand
• Share market intelligence and knowledge with the brand team, local sales team and Brand Representative via formal reports and informal communication
• Collaborate with national brand teams to maintain adequate, well-organized inventories of POS materials needed to support target account activities
• Responsible for the coordination and supervision of promotions teams and models for all field marketing and promotions efforts