Jourdan Clark
Dallas
Summary
Strategic marketing professional specializing in early career talent development and brand optimization. Designed scalable internship programs that grew diverse candidate pipelines by 30% and improved participant satisfaction through mentorship frameworks. Expertise in resource allocation and process improvements to enhance operational efficiency.
Overview
8
8
years of professional experience
Work History
Sr. Associate Early Careers & Internships
Hello Fresh Grocery Delivery E-Services
03.2025 - Current
- Designed and scaled early career and internship programs aligned with organizational talent strategies, increasing program participation by 40% and full-time conversion by 25%.
- Implemented DEI-focused initiatives within early career pipelines, leading to a more diverse and inclusive talent pool across multiple business units.
- Built and facilitated mentorship and training frameworks, enhancing technical and professional skills while improving participant satisfaction.
- Developed strategic roadmaps and budgets, optimizing resources to enhance competitiveness through market assessments and needs evaluations.
- Created training materials to guide new staff on operational procedures, streamlining the onboarding process.
- Organized team meetings to address workflow improvements and identify challenges.
Sr. Associate Talent Marketing
Hello Fresh Grocery Delivery E-Services
Dallas
01.2024 - Current
- Analyzed operational workflows to identify areas for improvement and innovation, leading to streamlined processes.
- Identified areas for improvement, providing targeted insights for decision-makers to facilitate necessary changes.
- Implemented process improvements for inventory management and tracking systems, enhancing accuracy and reducing discrepancies.
Employer Brand & Talent Strategist
Hello Fresh Grocery Delivery E-Services
Denver
06.2022 - 01.2024
- Led refresh of Employer Value Proposition (EVP) with global input, enhancing brand consistency and expanding reach to underrepresented audiences.
- Executed award-winning recruitment marketing strategies, achieving +35% candidate engagement across LinkedIn, Instagram, and programmatic channels.
- Led strategic brand marketing campaigns across North America to attract diverse, high-quality talent, supporting rapid expansion and early career initiatives.
- Managed $500K+ campaign budget across paid social, programmatic, and content partnerships, driving 45% increase in internship applications and 60% rise in brand impressions.
- Oversaw internship and early talent programs, resulting in +30% diverse pipeline growth and stronger retention.
- Partnered with DEI, creative, and TA teams to develop inclusive storytelling frameworks for global career pages, social, and events.
- Delivered impactful messaging aligned to EVP pillars, reinforcing HelloFresh's employer brand reputation.
- Represented HelloFresh at 15+ national career fairs, elevating the early careers brand presence.
Talent Sourcer (Diversity & Inclusion)
Hello Fresh Grocery Delivery E-Services
Denver
11.2021 - 05.2022
- Spearheading DEI recruitment efforts, growing diverse candidate pools by 30%.
- Developed targeted diversity sourcing strategies for key requisitions, enhancing inclusive candidate pipelines through focused research and outreach.
- Organized employer branding events, increasing candidate participation by 50%.
- Enhanced audience engagement, resulting in 40% increase in employee-generated shares through strategic storytelling campaigns.
Academic Recruiter (Temp)
Dillard University
07.2021 - 11.2021
- Established 20+ partnerships with universities and HBCUs to diversify candidate pipelines.
- Piloted virtual hiring events, leading to 95% offer acceptance rate and 92% candidate satisfaction rate.
- Developed scalable early talent strategies, resulting in 55% YoY increase in intern and graduate hires.
Human Resources Coordinator
Dillard University
New Orleans
08.2019 - 06.2021
- Collaborated with management on talent acquisition strategies and workforce planning to support retention initiatives.
- Sourced and screened candidates across ATS, job boards, referrals, and networking to identify top talent.
- Provided comprehensive job information on roles, compensation, and growth opportunities to enhance candidate experience.
Promotions Assistant
iHeartMedia
New Orleans
06.2018 - 05.2019
- Supported 50+ brand campaigns and promotional events, boosting regional audience engagement by 40%.
- Strengthened B2B/B2C relationships through engaging onsite activations, leading to 35% social media growth.
- Coordinated event logistics and sponsorship activations, ensuring effective delivery of promotional materials to enhance brand visibility.
Education
M.S - ENTREPRENEURSHIP & MANAGEMENT
Houston Baptist University
Houston, TX07-2022
B.A - PUBLIC RELATIONS
Dillard University
New Orleans, LA05-2019
Skills
- LinkedIn Talent Solutions
- Workday recruiting processes
- Google Ads and Meta Ads
- Google Analytics
- Campaign execution
- Social media strategy
- Brand management strategies
- Strategic planning
- Workflow optimization
- Workday and Greenhouse
- Phenom People platform
- Google Workspace tools
- Microsoft Office suite
- Cross-functional collaboration skills
- Team leadership capabilities
Timeline
Sr. Associate Early Careers & Internships
Hello Fresh Grocery Delivery E-Services
03.2025 - Current
Sr. Associate Talent Marketing
Hello Fresh Grocery Delivery E-Services
01.2024 - Current
Employer Brand & Talent Strategist
Hello Fresh Grocery Delivery E-Services
06.2022 - 01.2024
Talent Sourcer (Diversity & Inclusion)
Hello Fresh Grocery Delivery E-Services
11.2021 - 05.2022
Academic Recruiter (Temp)
Dillard University
07.2021 - 11.2021
Human Resources Coordinator
Dillard University
08.2019 - 06.2021
Promotions Assistant
iHeartMedia
06.2018 - 05.2019
M.S - ENTREPRENEURSHIP & MANAGEMENT
Houston Baptist University
B.A - PUBLIC RELATIONS
Dillard University