Jovan Jackson

Brand Development & Strategy

• Building cohesive brand identities that resonate with target audiences and align with the latest trends.
• Developing strategies to increase market share while emphasizing sustainability and social responsibility

Trend Forecasting & Market Analysis

• Identifying key fashion trends based on cultural and socio-economic factors.
• Applying market insights to predict and create relevant product offerings, keeping l’marsel at the forefront of fashion innovation.
  

Project Management & Leadership

• Leading teams to execute creative projects, ensuring that deadlines are met while maintaining high-quality output.
• Managing resources, coordinating logistics, and overseeing the execution of all aspects of a brand development process.

Sustainability & Ethical Fashion

• Designing products and creating business models with an emphasis on sustainability and environmental responsibility.
• Using eco-friendly materials and transparent processes to reduce the carbon footprint of fashion operations.

Creative Direction & Design

• Conceptualizing and leading design processes that are fresh, innovative, and aligned with the brand’s identity and values.
• Bringing together ideas, trends, and creative visions to create meaningful collections.

Client Relations & Marketing

• Building relationships with industry professionals, suppliers, and clients to establish trust and long-term partnerships.
• Crafting marketing campaigns that emphasize brand values and engage consumers.

l’marsel (Brand Development)

Founder | October 2024 - Present

• Launched the concept of l’marsel, an emerging sustainable streetwear brand focusing on minimalist designs and eco-conscious practices.
• Developing early prototypes and managing the creative and marketing strategies to establish the brand in the market.
• Focusing on market research, sustainability practices, and building strong brand foundations.
• Collaborating with manufacturers and suppliers to ensure ethical production and quality control.
  

Teamwork and Leadership

• Led small teams of designers, marketers, and creatives to drive the development of brand concepts, creating a unified vision across departments.
• Coordinated and delegated tasks effectively while maintaining a collaborative and efficient work environment.
• Oversaw the execution of brand strategy and creative direction, ensuring that projects met deadlines and maintained high-quality standards.

l’marsel (Brand Development)

Founder | October 2024 - Present

• Created a minimalist streetwear brand focused on sustainability, cultural heritage, and transparency.
• Developing the brand’s identity, ethos, and product offerings, with a focus on sustainable practices.
• Gaining insights into product design, marketing strategy, and market positioning.
• Building a digital presence and conceptualizing a future online launch with early-stage product development.

For additional project details and portfolio work, visit: www.lmarsel.com

The portfolio will showcase my brand’s conceptual design, early prototypes, product development processes, and marketing strategies. Upon launch, it will highlight my sustainable fashion collections, trend reports, and insights gathered throughout my studies and brand development.

My internship goals are to deepen my understanding of fashion industry dynamics and expand my skill set in brand management, marketing strategy, and sustainable practices. I aim to contribute to the growth of a forward-thinking brand, while also gaining insight into effective market positioning, trend forecasting, and the development of sustainable and innovative products.

• Creative Vision: Strong ability to visualize and bring innovative fashion concepts to life, balancing creativity with practicality.
• Collaborative Team Player: Enjoys working with others to achieve a common goal while encouraging open communication and creative input.
• Detail-Oriented & Organized: Meticulous with all aspects of design, from conceptualization to execution, ensuring high-quality outcomes.
• Resourceful Problem Solver: Adept at finding creative solutions in challenging or fast-paced situations.
• Adaptable & Eager to Learn: Committed to continuous learning and adapting to new challenges in a rapidly changing industry.