Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Jovana Silva

Jovana Silva

Los Angeles,California

Summary

Professional with 11 years of experience in strategic planning, relationship development, and market analysis. Demonstrates exceptional skills in regulatory compliance, quality control, and sales analytics, driving significant revenue growth and market penetration. Known for cross-functional leadership, stakeholder engagement, and innovative product strategies, consistently achieving outstanding results in dynamic environments.

Overview

12
12
years of professional experience

Work History

Head of Sales

Spark Distribution LLC
Irvine, California
10.2019 - 12.2024
  • Spearheaded product development, driving $8M in new revenue in the first year in this role.
  • Experienced in tobacco and cannabis CPG.
  • Oversaw eight sales representatives in global markets.
  • Maintained relationships and sales reviews with key global accounts.
  • Led pricing negotiations and financial analysis, ensuring healthy margins amid inflationary pressures, while maintaining competitive market positioning.
  • Marketing Budget Management: Establish budget and budget implementation, marketing strategies for brand awareness and growth.
  • Compliance Management: Ensure adherence to regulatory requirements by coordinating product label requisites, product registrations with governing health bodies, lab testing results, and quality manufacturing.
  • Led cross-functional teams to innovate product offerings and implement effective sales strategies at the distribution and retail levels.
  • Recruitment and Training: Facilitated the interview process, wrote offer letters, and provided onboarding training for new employees.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.

Sales Manager

Spark Distribution LLC
Irvine, California
12.2018 - 10.2019
  • Managed cross-functional teams of 4 to 7 people at a time.
  • Researched sales training programs to develop high-quality skills for sales representatives.
  • Developed and implemented internal sales and logistics policies, significantly improving operational efficiency, and streamlining company workflows.
  • Partnered with suppliers and retailers to create tailored market strategies, enhancing customer satisfaction and fostering long-term business relationships.
  • Arranged and scheduled applicant interviews facilitated the onboarding process, and conducted SOP training for new sales representatives, warehouse staff, manufacturing teams, and design teams.
  • Executed sustainable initiatives for employee engagement.
  • Led a team to exceed sales targets by 120% through strategic planning and customer relationship management.
  • Created and presented monthly reports to management on sales performance.
  • Gained market share in new sales performance through aggressive team training.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Conducted regular meetings with staff members and key accounts to review goals and objectives for the quarter and year.
  • Built sales forecasts and schedules to reflect desired productivity targets.

Sales Representative

Spark Distribution LLC (Previously The Drip Club)
Monterey Park, California
06.2018 - 12.2018
  • Maintained and strengthened active retail, wholesale, and distribution accounts nationally and internationally.
  • Collaborated with the marketing team to develop creative strategies for reaching potential customers through social media platforms.
  • Created personalized customer experiences through tailored product recommendations based on customer preferences and purchase history, to drive sales and enhance customer loyalty.
  • Utilized sales data and customer insights to forecast trends and identify new opportunities.
  • Recruiting and training of new sales representatives.
  • Analyze competitor strategies and marketing positioning to make recommendations, and increase cross-selling potential.
  • Attend industry trade shows and networking events.
  • Stay informed of industry changes and trends.
  • Opened new accounts internationally through trade show networking and social media outreach.
  • Managed exclusive contracts for distributors by territory.

Veterinary Nurse

Banfield Pet Hospital
Eagle Rock, California
07.2016 - 06.2018
  • Developed and implemented innovative patient care strategies, improving clinic efficiency and patient outcomes, while meeting sales KPIs for pet insurance and nutrition products.
  • Onboarded and trained new veterinary nurses, attended informational meetings on new medications, and assisted the practice manager with inventory and scheduling tasks.
  • Performed various diagnostic tests, including blood draws, CBC tests, ear analyses, and UA analyses, and assisted in anesthesia administration for surgical procedures.
  • Provided guidance to pet owners on post-operative care, medication administration, and at-home monitoring, ensuring successful recovery and pet well-being.

Retail Associate

Gap Inc.
Pasadena, California
09.2013 - 06.2016
  • Drove sales through personalized customer engagement, upselling techniques, and strategic product recommendations, consistently meeting targets, and enhancing store performance.
  • Managed cash transactions, exchanges, and returns with precision, ensuring accurate financial records, and maintaining high customer satisfaction levels.
  • Implemented creative floor planning strategies to optimize product visibility and improve customer flow, resulting in increased browsing time and sales.
  • Mentored and trained new associates, fostering a collaborative team environment, and ensuring consistent service quality across store locations.

Temptations Chocolate Factory
Alhambra, California
01.2013 - 12.2015
  • Managed staff schedules.
  • Conducted monthly team meetings, improving workflow procedures, and fostering a cohesive work culture in the chocolate factory.
  • Engaged customers for shop improvement feedback, implemented upselling techniques, and managed procurement, contributing to overall business growth.
  • Analyzed customer feedback for shop improvements, implemented effective upselling techniques, and managed procurement to drive overall business growth.
  • Managed retail store presentation.

Education

Associate's - Natural Sciences and Human Behavioral Sciences

Pasadena City College
01.2015

Skills

  • Team management
  • Transparent communicator
  • Stakeholder engagement
  • Market forecasting
  • Quality control
  • Product innovation
  • Sales analytics
  • Strong negotiator
  • Consultative selling
  • Data visualization
  • Recruitment and onboarding
  • Financial analysis
  • Budget management
  • Analytical thinking
  • SOP training
  • Shopify
  • Salesforce
  • DEAR
  • YAMM
  • Microsoft Office
  • Google Drive
  • Zoom
  • Slack
  • Trello
  • Microsoft Teams
  • Click Up
  • Decom
  • Power BI
  • Front
  • Mailchimp

Languages

  • Spanish, Native
  • English, Native

Timeline

Head of Sales

Spark Distribution LLC
10.2019 - 12.2024

Sales Manager

Spark Distribution LLC
12.2018 - 10.2019

Sales Representative

Spark Distribution LLC (Previously The Drip Club)
06.2018 - 12.2018

Veterinary Nurse

Banfield Pet Hospital
07.2016 - 06.2018

Retail Associate

Gap Inc.
09.2013 - 06.2016

Temptations Chocolate Factory
01.2013 - 12.2015

Associate's - Natural Sciences and Human Behavioral Sciences

Pasadena City College

Similar Profiles

CREATE PROFILE
Jovana Silva