Heather (Joy) Ali
Marketing & Recruitment Specialist
Raleigh,NC
Summary
Industrious healthcare Marketing Specialist with a decisive and hardworking approach. 19 years of healthcare and retail marketing experience, talent acquisition, and recruitment marketing expertise. Talent for devising innovative strategies to drive results. Demonstrated knowledge of website development, social media marketing and management, graphic design, content creation, copywriting, event coordination and attendance, patient and provider referral programs, and project management.
Overview
19
19
years of professional experience
5
5
Certifications
Work History
Temporary Talent Acquisition Recruiter
WakeMed Health & Hospitals
12.2023 - Current
- 6-month hybrid assignment working independently to recruit inpatient and outpatient healthcare candidates in proactive, high-volume work environment;
- Manages high-volume requisition load of over 100 open requisitions at any given time, processing 50-65 new hires per week;
- Calculates salaries for clinical nurses and allied health professionals according to stringent WakeMed guidelines with careful attention to maintaining departmental and organizational equity;
- Extends new offers, finalizes acceptances, and processes declines, alerting leadership of notable trends that need closer review by Compensation and/or Benefits departments;
- Coordinates and executes recruitment marketing campaigns to generate active and passive candidate leads;
- Represents assigned WakeMed departments at career fair events and virtual career fairs, engaging visitors to WakeMed booth to discuss current and future job opportunities;
- Taps into connections with professional associations, personal networks, and career/workforce development centers to build current and future active and passive candidate pipelines;
- Partners with hiring managers, teams, colleagues, and community resources to effectively support recruitment and retention of WakeMed's extraordinary team;
- Skilled in sourcing techniques, pre-qualifying, screening, recommending, on-boarding, negotiating, preparing offers, and seeking candidates who exemplify Wake Way Behaviors: Respect for People, Teamwork, Communication, and Commitment and Accountability;
- Collaborates with others as knowledgeable business partner to form long term relationships, completing site visits to know content of jobs, recruits, and hires for representing broad/deep range of positions in clinical, professional, technical and support areas;
- Coach and advise hiring managers on state and federal laws/regulations pertinent to employment functions;
- Serves as knowledgeable ambassador for WakeMed at various community events.
Recruitment Marketing Manager/Digital Sourcer
Triage Partners
08.2023 - 11.2023
- Develop, design, and refine recruitment marketing campaigns across various channels to fill both traditional and niche, difficult-to-fill positions through effective recruiting, networking and guerrilla sourcing techniques;
- Deployed strategic use of job boards, paid ad campaigns, email marketing campaigns, social media and new media recruitment initiatives;
- Dramatically decreased time-to-fill rates by almost 40% and cost-per-hire KPIs by average of 37%;
- Continuously identified strategies to proactively source passive candidates and created effective pipelines for projected backfill hiring needs, decreasing time-to-fill rates for replacement of niche contractors by 23%;
- Crafted effective job descriptions that clearly defined scope, responsibilities, and qualifications required for each employment requisition, increasing application rates by 16% within first 60 days of employment;
- Created new requisitions in applicant tracking system and manage recruiters' requisition statuses (open/closed/pending);
- Proactively managed team of 3 full-time corporate recruiters, ensuring th consistent application of appropriate steps in candidate and requisition workflows to allow for transparency and accurate reporting on ATS workflow activities, efficiencies, and KPIs;
- Coached and mentored recruiters and hiring managers as recruitment & marketing SME;
- Identified and reported common trends impacting competitive viability in emerging or resistant markets or industries;
- Leveraged strategic use of recruitment marketing analytics to boost campaign performance and guarantee reliable pipeline of qualified candidates;
- Created, managed, and tracked weekly and monthly reporting of Talent Acquisition metrics, including requisition distribution, time-to-fill, source efficiency, intelligence messaging, and recruiter performance;7 Continuously tracked industry trends, competitor activities, & best practices to ensure strategies remain progressive and relevant;
- Assisted Director of HR with implementations and enhancements for new and existing systems, including ATS, HRIS, and CRM platforms;
- Managed all social media and candidate-facing resources employed for recruiting and employer branding, including LinkedIn, Facebook, Instagram, Glassdoor, and Fishbowl;
- Increased employer brand/recruiting engagement on Facebook by over 5,000% by implementing real-time content management and response, resulting in steady pipelines of social media employment applications for difficult-to-fill roles in emerging markets;
- Designed and published digital marketing and recruitment repository containing self-authored employee training documents and marketing assets, including flyers, handbooks, pamphlets, and scripts used to assist recruiters with overcoming common objections;
- Lead implementation and configuration of HubSpot CRM platform, creating complex recruiting/candidate marketing campaigns, including email job updates subscription list, referral bonus program email campaigns, recruiting blog posts, and employment landing pages, resulting in a 22% increase in number of job applicants and a 16% increase in number of Field Services hires.
Asst. Director of Professional Services/Admissions
Living Arts College
03.2011 - 08.2013
- Grew and maintained lead base via social media outreach, email campaigns and other creative marketing efforts, resulting in 60% conversion of applications to enrollments;
- Presented college and its medical programs to prospective students and families, maintaining pipeline of at least 30 students per quarter;
- Followed up with students for any inquiries through direct meetings, live chat, phone calls and email;
- Analyzed applications of prospective students based on standard admission policies;
- Interviewed students to understand their objectives and background;
- Converted 60% of student applications to enrollments;
- Assisted students with completing required enrollment forms;
- Worked and collaborated productively with internal departments, including Financial Aid, Student Services, and Registrar, to address barriers threatening to disrupt applicant enrollments;
- Assisted new students though orientation;
- Directly impacted retention by mentoring and advising students throughout their education;
- Designed successful email-based referral program;
- Managed social media, including creation of social media content calendars, and marketing of medical arts course offerings;
- Provided career advisement including resume preparation, interview skills, job search assistance, and professional development;
- Established relationships with medical community to create externship and job opportunities for medical arts students;
- Maintained 99% appointment show rate and 92% close rate;
- Daily reporting of activity in compliance with accreditation standards.
Director of Development
Crabtree Chiropractic Center, PA
10.2008 - 01.2011
- Managed strategy implementation for developing healthy communities wherein suffering people recover and flourish through wellness education, chiropractic adjustments, auricular acupuncture and therapeutic massage;
- Developed and executed corporate strategies to add services and continuously surpass excellence in standard of care for patient benefit;
- Produced & updated print and digital marketing collateral, web presence and Web 2.0 design initiatives;
- Researched and wrote copy for blog posts, web content, & articles related to chiropractic care & acupuncture in a meaningful & interesting manner;
- Curated original front page daily click-through content on company website, including doctor schedules, newsletter archive, and quote of the day, driving patient engagement by 47% within first year;
- Assisted CEO in curating and designing content for Chiropractor training course and consulting side venture;
- Increased new patient visits by 40% in 6 months via Web 2.0 and social media networking initiatives;
- Reduced advertising costs from $6,000 monthly to $500 monthly, directly impacting practice’s bottom line;
- Managed IT and technology; Integrated online scheduling application to replace outdated Excel spreadsheet previously used for appointment management;
- Redesigned and optimized company website with proper keywords, tags and other optimization protocol;
- Created and launched Web 2.0 marketing integration via social media, SEO, blogging & press releases;
- Increased organic search engine rankings by 80%;
- Planned, advertised, executed, and analyzed promotional events & outcomes;
- Developed new concepts for additional revenue streams branching out from chiropractic business cycle;
- Successfully monetized commercialization of company meeting space;
- Responsible for recruitment and hiring of chiropractic staff and physicians with 98% track record for meeting hiring deadlines and requirements;
- Served as liaison and “go to” officer for legal compliance issues;
- Advisor to CEO regarding compliance, technology, recruiting best practices, marketing, and revenue cycle development.
Education
Bachelor of Science -
Armstrong Atlantic State University
Savannah GASkills
- Marketing, Recruiting, & Human Resources
- Website Design & Social Media Management
- Certified Meta Digital Marketing Associate, Meta Creative Strategy Professional, Meta Community Manager
- HubSpot CRM & various HubSpot Marketing Certifications
- ATS & HRIS management (PeopleFluent, ICIMS, Jobvite, JazzHR, Workday, Paylocity)
- Data-driven mentality with expertise in the design, tracking, & reporting of metrics & Organizational Planning
- Canva, Adobe Photoshop/Premiere, MailChimp, & various graphic design & video editing software
Certification
- AIRS Social Media Recruiter Certification (CSMR)
- Meta Digital Marketing Associate Certification
- Meta Creative Strategy
- Meta Community Manager
- HubSpot Digital Marketing
- HubSpot Email Marketing
- HubSpot Social Media Marketing
- Google AdWords Certification
Timeline
Temporary Talent Acquisition Recruiter
WakeMed Health & Hospitals
12.2023 - Current
Recruitment Marketing Manager/Digital Sourcer
Triage Partners
08.2023 - 11.2023
Asst. Director of Professional Services/Admissions
Living Arts College
03.2011 - 08.2013
Director of Development
Crabtree Chiropractic Center, PA
10.2008 - 01.2011
Bachelor of Science -
Armstrong Atlantic State University
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