Social Media Manager
- Content Planning & Creation
I planned content calendars using canva and buffer to schedule post at optimal times to reach the target audience. I also developed and designed engaging content (posts, captions, videos, graphics) that aligns with the brand’s voice and goals. - Social Media Strategy
I created and executed data-driven social media strategies designed to increase brand awareness, engagement, and conversions across platforms like Instagram and TikTok using tools like Ahrefs to research brand-relevant keywords and audience search intent, then translate those insights into content pillars tailored to specific goals (reach, engagement, or conversions).
- Analytics & Reporting
I monitored social media performance using platform insights and tracked (KPIs) key metrics such as followers growth, engagement rate, and conversions. I also prepare detailed reports to measure what’s working and what’s not working so as to optimize brand’s overall goal.
ACHIEVEMENTS
Grew Instagram and TikTok followers from 19 to 2,000+ in 2 months.
Increased post engagement by 1,200%, boosting likes, comments, and shares
Recorded over 200 sales through high click-through rates (CTR)