Joy Anderson

• Developed comprehensive project plans with clear milestones, timelines, issue tracking, and progress status to ensure timely delivery of high-quality results.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Prepared weekly updates for Stakeholders to provide transparency into milestone statuses, roadblocks, and action plans for clear visibility into the overall progress of the project.
• Scheduled, curated, and conducted monthly meetings to provide updates to the Leadership team to give in-depth details into the work and progress done by the workstreams within each project
• Strategized cross-functionally with other teams as-needed to perform risk assessments and implement mitigation strategies to minimize potential issues during project execution.
• Negotiated contracts with product vendors to secure competitive prices for efficient use of resources.
• Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Collaborated closely with Leadership to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Monitored project performance to identify areas of improvement and make adjustments.
• Outlined Alpha to Beta milestones, scheduling, and associated resources needs alongside our Product and New Initiatives teams.

• Recruited technical, data engineer, operational, and commercial stakeholders to form a cross-functional, strategic project working group focused on setup automation across multiple vendor platforms in use.
• Served as technical liaison between engineering, technical operations, advertising operations, and commercial teams to establish an automated processes
• Collaborated with business users, technical teams, database administrators and testing teams during kickoff meetings, joint application designing, and planning sessions to validate requirements.
• Adjusted project plans to account for dynamic targets, staffing changes, and operational specifications.
• Led cross-functional teams to successfully complete IT projects.
• Coordinated with external vendors to deliver IT project components.
• Generated reports for IT project progress and performance.

Projects & Descriptions:

• Deal Desk: internal review process of non-standard agreements rolled out and used company-wide to ensure mutually beneficial contracts were being executed upon between the company and the client.
• Dynamic Creative Product Lead: Dynamic Creative or "DCO" is a personalized ad type offering requiring technical setup, QA, and execution, with a substantial amount of cross-functional work needed for each campaign setup.
• Cost of Goods Sold and Invoicing Support: Collaboration with the Finance department to identify and assign monthly vendor invoicing appropriately
• Created and standardized a review process called "Deal Desk" to be used by the entire company when non-standard agreement terms needed to be considered by Leadership and/or Senior-level Management
• Developed training and documentation of the Deal Desk process, held company-wide training sessions, and provided ongoing support of the submissions and review process
• Conducted monthly meetings with the Deal Desk Committee of Approvers to review submissions and create action items and timelines for next steps
• Regularly evaluated the review process and made enhancements where needed to improve efficiencies
• Work directly with product, ad operations and other internal departments to enable smooth product and feature rollouts
• Provide input to the product development organization that would help to optimize operations, sales workflows and productivity
• Document all aspects of projects through a detailed project plan and follow-up with resources and stakeholders to keep projects on time and under budget
• Ensure resource availability and allocation across the ad operations department. Escalate resourcing constraints
• Provide high-quality communication and visibility into progress, obstacles and needs to the Operations, Sales, and Product leadership team
• Ability to manage the challenges of juggling multiple projects whilst driving implementations against each one in a seamless fashion
• Strong abilities to organize, plan and prioritize projects based on impact to the company
• Great time management, attention to details and attitude
• Willing to wear multiple hats and roll up your sleeves to get the job done
• Great with people – ability to work with internal and external teams

• Provide account support for large hotel and brand clients including Broadway Shows, Clothing and other retail brands, travel insurance providers, travel agencies, restaurant reservation sites, funeral homes, and airport concessions
• Coordinate with sales, ad operations and external clients to ensure campaigns are successfully launched and meet client goals
• Meet frequently with Analysts and Campaign Specialists to idea share and analyze current campaigns to improve and maintain success
• Provide campaign strategies and brainstorm new ideas and concepts existing and potential clients
• Analyze and interpret performance data to provide optimization recommendations and client facing reporting
• Innovate and investigate when necessary to resolve several backend issues including LiveRamp integration and file transfers, attribution discrepancies, pixel implementation issues, CRM integrations with hashed email
• Examples include LiveRamp integration and file transfers, pixel attribution discrepancies, conversion counting errors, pixel implementation issues, creative tag and tracking errors
• Serve as a dynamic creative (DCO) product SME for the entire organization
• Member of the App-Install Beta test team, helping to launch multiple app-install campaigns using AppNexus as a serving platform
• Work cross-functionally with several internal teams to problem solve technical issues and execute successful campaign and product rollouts
• Oversaw 30 campaigns valued at $1.9M in GR
• Assisted in obtaining 103% of team goal in 1H 2018
• Achieved NR growth of 74% in 2017
• Lead the account management team in production adoption in 1H 2017
• Grew net revenue 36% in 2016 by strategizing with current clients to secure incremental budgets
• Analyze and interpret performance data to provide optimization recommendations, client facing reporting, and ensure client satisfaction and renewal
• Develop and present business reviews and campaign overviews to strategic clients
• Provide high-quality service and drive the bar higher for client satisfaction
• Partner closely with internal teams on day-to-day operational processes and larger, high-impact strategic improvements.

• Serve as primary contact for all clients maintain and grow an assigned base of subscription sales using excellent customer service skills, relationship selling, problem solving, customer education, and revenue collection
• Assist daily with client direct marketing campaigns and reaching their target markets via our website, Salesgenie.com
• Develop good working relationships with over 1600 major client accounts with a strong emphasis in the financial and insurance industries
• Provide ongoing training for clients of Fortune 100 companies
• Provide usage reports using Excel to increase product usage among current clients
• Host frequent webinars for current clients to increase usage as well as develop new marketing ideas and maintain meaningful client relations
• Travel onsite for demos, trainings and successful product implementation
• Prepare and design product implementation programs for Salesgenie.com (an Infogroup product) to end users and for sales meetings and train personnel to carry out these programs
• Create training materials for best practices upon product rollout
• Partner side by side with Outside Sales Representatives to introduce our product to potential clients
• Work together with Sales Representative assigned to each account in order to grow the account to its full potential by helping to identify opportunities for growth within the account.

• Assist customers with pricing and technical product information
• Dispute billing discrepancies on customer invoices
• Expedite customer orders
• Achieved revenue growth and high customer satisfaction through coordination with other departments (i.e
• Engineering, billing) to solve any issues
• Responsible for answering both sales calls as well as servicing current client accounts on a queue.

• Inaugural training group focused on daily needs of mildly aggressive investors.

• Achieved 144% of quota in first year
• Made cold calls and qualified new leads among military and government agencies.