Joy Cloyd
Los Angeles,CA
Summary
A highly motivated and collaborative marketing professional with experience supporting high-priority campaigns with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
5
5
years of professional experience
Work History
Creative Advertising Print & Design, Coordinator
Searchlight Pictures
Burbank, CA
09.2023 - Current
- Manage creative print projects for each title from ideation to delivery while meeting deadlines
- Distribute print creative across teams for cross functional promotional needs and visibility
- Manage creative approvals needed from MPA, legal, talent and leadership teams prior to wide release of assets in a timely manner
- Collaborate with cross-functional team on creative for awards campaigns
- Ideate and manage production around photoshoots, both logistically and creatively
- Manage digital placements and creative direction on media buys while maintaining integrity on all mobile conversions
- Manage print and digital out-of-home placements to ensure proper representation of varied creative executions
- Manage spending and budget for all titles and brand needs for print
- Read incoming scripts and watch screeners for effective collaboration on creative ideas, messaging and execution.
Founder
Date IRL
Los Angeles, California
2023 - Current
- Established and led a social club with the aim of fostering community engagement and promoting in person connections
- Developed the club’s vision, mission statement, and short/long-term goals. Crafted a strategic plan that outlined key initiatives and operational strategies.
- Recruited and managed a diverse team of volunteers and participants. Facilitated regular meetings, coordinated events, and maintained active communication channels.
- Organized and executed successful events, including singles only mixers, speed dating and pop-up activations enhancing member engagement and satisfaction.
- Directed and oversaw all aspects of community interaction and managed social media and digital promotions. This included designing invitations, crafting daily posts, developing copy, scheduling content, executing email campaigns, and conducting post-event surveys.
- Increased following by 289% created a monthly residency at a leading cultural market.
Print Production, Coordinator
GrandSon Creative
Culver City, CA
08.2023 - 09.2023
- Manage assets and overall project organization to ensure requirements, deliverables, and dates are clearly communicated, understood, and executed
- Maintain project management tools with accurate timelines, updates, and project status, while adjusting schedules as needed and notifying affected teams if delays occur
- Conduct and manage internal daily meetings to review the status of all ongoing print projects
- Collaborate with designers on timing, execution, and client expectations
- Manage the status and creation of all ideas and assets during all stages of print production
- Ensure creative teams have all information and resources needed, following up with stakeholders as needed, in a timely manner
- Manage day-to-day project schedules/calendars to track campaign and deliverable milestones across multiple campaigns for clients including, but not limited to, Netflix, A24, Neon, Amazon Prime, and FX.
Creative Marketing- Print & AV Coordinator
Disney’s Onyx Collective – Hulu Originals
Santa Monica, CA
05.2022 - 06.2023
- Supervised and managed creative projects from ideation to delivery while meeting deadlines
- Led and supported the team in day-to-day campaign operations across theatrical, scripted, and unscripted titles with cross-functional partners, including paid media, international, social media, publicity, events, and talent relations
- Provided day-to-day creative execution and delivery support for internal teams and agencies on the development of all creative content including trailers and promos, key art, digital display, social, and OOH on high-priority titles including The 1619 Project, UnPrisoned, Bruiser, Aftershock, and Anthem
- Led outreach, onboarding, and communication with vendors to manage project status, workflow and direction
- Tracked and managed the creative budget for all creative campaigns from internal and external vendors
- Helped strategize paid media opportunities, strategic positioning, and creative considerations informed by research
- Tracked and managed clearances for promo use, including legal clearance, music cue licensing, paid media clearance, show footage logs, and talent approvals
- Attended and provided creative needs and updates at events/activations, filmmaker presentations, and team meetings
- Collaborated with teams to identify opportunities for marketing approaches based on research and analysis reports
- Helped develop creative sells for promos with supporting copy, taglines, scripts, and music considerations while maintaining strategy and brand guidelines
- Partnered with the social team to identify a cohesive creative tone and find opportunities to boost content across platforms with companion assets
- Managed finishing of print and A/V assets and provided updates on delivery and timelines and ensured final assets matched offline references including audio and color mixes.
Physical Production- Executive Assistant to Executive Vice President
Skydance Media
Los Angeles, CA
01.2022 - 05.2022
- Assisted EVP of Physical Production in task tracking and planning, aligning with department goals, and offered solutions to mitigate conflicting needs and priorities
- Produced documents and reports and submitted required production papers to appropriate parties
- Created and maintained internal system processes, shared databases, electronic filing systems, and tracking grids.
Creative Marketing- Print & AV Coordinator
HBO Max
Burbank, CA
02.2021 - 10.2021
- Coordinated, oversaw, and supported marketing shoots during the ideation and production process
- Managed a wide range of cross-functional projects by defining scope, timelines, milestones, budgets, and deliverables
- Created content for landing pages, specific to each title while maintaining cohesion across the brand
- Monitored community engagement around titles, and suggested ways to engage and respond to audience feedback
- Executed paid media campaigns by delivering creative materials including high-impact digital displays, custom digital placements, custom A/V, social content, and print assets
- Responsible for the day-to-day coordination, tracking, and organization of assets across multiple campaigns
- Sourced and managed influencer roster for social-heavy campaigns and helped develop strategy and scripts
- Onboarded creative agencies per project by executing NDAs, MSAs, and SOWs as needed
- Wrote social copy, podcast scripts, and on-channel marketing language to maintain the tone of the project
- Coordinated invoicing with partners and internal finance teams
- Collaborated with cross-functional teams across strategy & planning, campaign management, PR, media, brand, editorial, growth marketing, legal, international, and distribution/partner marketing on creative needs
- Partnered with producers on talent interviews and behind-the-scenes/extra content pieces to meet production goals
- Facilitated the development of campaign decks to communicate campaign pitches, plans, and executions
- Provided day-to-day execution support for internal teams and agencies on the development of all creative content including trailers, digital video, key art, product art, digital display, social, and OOH on high-priority titles including Sex Lives of College Girls, The Flight Attendant, No Sudden Move, and Let Them All Talk.
Program Marketing- Executive Assistant to Vice President & Senior Vice President
HBO Max
Burbank, CA
12.2019 - 02.2021
- Provided feedback on projects and helped to identify strategic and creative positioning to improve brand marketing
- Maintained strong relationships both internally and externally, staying in regular contact with internal and external executives and staff at all levels to drive project deliverables alignment
- Handled a wide range of administrative and executive support-related tasks including answering phones, setting meetings, arranging travel, and submitting expenses
- Managed complex calendar requests, meeting invites, and conference room logistics
- Provided detailed information for upcoming meetings and assisted with the prioritization of critical and non-critical requests
- Planned and executed team events and outings both virtually and in person.
Development- Executive Assistant to Vice President & Senior Vice President
HBO Max
Burbank, CA
05.2019 - 12.2019
- Maintained strong relationships both internally and externally, staying in regular contact with internal and external executives and staff at all levels to drive project deliverables alignment
- Performed administrative duties including heavy phone, travel arrangements, and calendar management
- Rolled calls and obtained information from callers for the executive to readily understand the purpose of the call and prioritize requests
- Reviewed and tracked incoming submissions and provided thorough script coverage for the leadership team
- Viewed and sorted dailies for review by the executive and wider team
- Scheduled meetings and performed basic technology support to ensure proper system functionality for users.
Education
University of California, Los Angeles
Los Angeles, CASkills
- Content Strategy & Production
- Client Relations
- Communications & PR
- Brand Partnerships
- Project Management
- Asset Management
- Talent Relations
- Event Production
- Copywriting
- Social Media Platforms
- Creative Direction
- Presentation Design
- Marketing Coordination
- Concept Development
- Digital Media
- Softwares: Canva, Microsoft Office Suite, Goole Suite, Airtable, Slack, Keynote, Slack, Adobe Photoshop
Awards
- Clio Awards [Aftershock Key Art]
- Promax Winners [The 1619 Project, Aftershock Promos, The Hair Tales Key Art]
Timeline
Creative Advertising Print & Design, Coordinator
Searchlight Pictures
09.2023 - Current
Print Production, Coordinator
GrandSon Creative
08.2023 - 09.2023
Creative Marketing- Print & AV Coordinator
Disney’s Onyx Collective – Hulu Originals
05.2022 - 06.2023
Physical Production- Executive Assistant to Executive Vice President
Skydance Media
01.2022 - 05.2022
Creative Marketing- Print & AV Coordinator
HBO Max
02.2021 - 10.2021
Program Marketing- Executive Assistant to Vice President & Senior Vice President
HBO Max
12.2019 - 02.2021
Development- Executive Assistant to Vice President & Senior Vice President
HBO Max
05.2019 - 12.2019
Founder
Date IRL
2023 - Current
University of California, Los Angeles
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