JOY DEVAUGHN
Chicago,USA
Summary
Results-driven marketing professional with proven expertise in digital strategy, SEO, content creation, and analytics. Strong focus on team collaboration and achieving impactful results. Adaptable to changing needs, consistently delivering high-performance campaigns. Known for leadership, innovative thinking, and strategic mindset.
Overview
13
13
years of professional experience
Work History
Digital Marketing Director
ALL BELGIUM WAFFLES
04.2025 - Current
- Lead national digital marketing strategy for a fast-scaling food brand, driving customer acquisition through paid media, email, web, and social campaigns
- Manage all web content on the Wix platform, ensuring strong UX, accessibility compliance, and SEO best practices to boost lead generation
- Execute and optimize multi-channel campaigns across Instagram, Facebook, email, and search, resulting in a 65% increase in event bookings
- Use Google Analytics, Meta Business Suite, CRM forms, and SEO tools to track performance and guide data-driven campaign decisions
- Collaborate with internal leadership and local teams to ensure digital efforts align with regional activation goals and brand voice
- Build branded digital assets (ads, visuals, copy) and maintain a consistent customer experience across all online touch points
- Develop training materials and digital onboarding processes for staff, supporting rapid hiring and regional growth initiatives
Events & Marketing Director
NAFSI SOUTH SHORE BEACH
08.2024 - 08.2025
- Served as product owner for event experiences, leading the development and launch of new service offerings aligned with user demand and market trends
- Designed and executed go-to-market strategies using customer insights, competitor analysis, and performance data to drive bookings and engagement
- Managed the end-to-end lifecycle of events and marketing campaigns, applying data-driven insights to continuously optimize outcomes
- Built and executed targeted digital marketing strategies across web, email, and social platforms to drive customer acquisition and retention
- Developed customer segmentation frameworks and implemented tailored campaigns to improve relevance and personalization
- Defined KPIs and leveraged campaign analytics to measure performance, identify growth opportunities, and refine execution
- Led cross-functional collaboration across marketing, sales, and operations to ensure cohesive brand and business alignment
- Conducted A/B testing and iterative experimentation to increase conversion rates, engagement, and customer satisfaction
- Secured strategic sponsorships and partnerships to boost visibility, expand reach, and support long-term revenue growth
Sales & Catering Manager
XPERIENCE RESTAURANT GROUP
05.2023 - 03.2024
- Led market research and customer feedback initiatives to enhance private event offerings and develop data-informed pricing strategies
- Managed the product roadmap for catering and event services, aligning deliverables with demand, seasonal trends, and business objectives
- Spearheaded the rollout of a new CRM system, streamlining lead capture, sales tracking, and customer engagement workflows
- Defined and monitored KPIs to evaluate campaign performance, event ROI, and sales team efficiency
- Optimized the sales pipeline, driving a 30% increase in event bookings through targeted outreach, automation, and follow-up protocols
- Collaborated with marketing teams to execute digital campaigns, incorporating A/B testing and conversion tracking for continuous optimization
- Identified and implemented revenue growth opportunities including bundled offerings, tiered service levels, and promotional campaigns
- Partnered with product, operations, and culinary teams to ensure seamless event execution and high-touch customer experiences
Sales & Creative Events Director
FLORAL FACADE DESIGN
12.2017 - 12.2022
- Led end-to-end product development for immersive floral event experiences, guided by market research, customer insights, and trend analysis
- Executed go-to-market strategies for new service lines, increasing bookings by 25% through targeted campaigns and launch activations
- Developed dynamic pricing strategies using analytics and competitive research, optimizing revenue while maintaining brand value
- Designed and implemented customer engagement models that improved loyalty and increased lifetime value by 25%
- Standardized operational workflows across event production and fulfillment, enhancing service quality and efficiency
- Built customer feedback loops to support ongoing product innovation and experience design
- Managed vendor and supply chain partnerships to balance cost control with premium material standards
- Directed brand positioning across all digital channels, using SEO, email marketing, and social media strategy to grow visibility and brand affinity
Founder & Director of Brand Strategy
THAT COLOUR NAILS
05.2012 - 12.2022
- Founded and built a multi-location consumer brand, leading business strategy, digital marketing, and customer experience from inception through expansion
- Conducted customer behavior analysis and competitive research to inform service development and brand differentiation
- Developed and launched go-to-market strategies that fueled consistent revenue growth and long-term client retention
- Led full-scale brand repositioning, increasing visibility and market share through social media strategy, influencer partnerships, and SEO optimization
- Implemented inventory management and cost-control systems to streamline operations and increase profit margins
- Designed a multi-tier customer loyalty program, resulting in increased engagement and repeat business
- Oversaw team recruitment, training, and development, creating a culture of excellence and high-touch service
- Leveraged performance data and KPIs to evaluate growth strategies, optimize pricing, and support long-term scalability
Education
Product Management Certificate -
University of Maryland
01.2024
BA - Marketing
Columbia College
Chicago, IL01.2012
Nail Technology - undefined
Dudley Beauty College
01.2009
Skills
- Expertise in Google Analytics and reporting
- Influencer marketing
- Customer relationship management
- Email marketing proficiency
- CRM management expertise
- Social media advertising expertise
- SEO strategy implementation
- Web development using CMS platforms
- Skilled in developing creative visuals across multiple platforms
- Project management tools proficiency
- Paid advertising
- Content creation
Timeline
Digital Marketing Director
ALL BELGIUM WAFFLES
04.2025 - Current
Events & Marketing Director
NAFSI SOUTH SHORE BEACH
08.2024 - 08.2025
Sales & Catering Manager
XPERIENCE RESTAURANT GROUP
05.2023 - 03.2024
Sales & Creative Events Director
FLORAL FACADE DESIGN
12.2017 - 12.2022
Founder & Director of Brand Strategy
THAT COLOUR NAILS
05.2012 - 12.2022
Nail Technology - undefined
Dudley Beauty College
Product Management Certificate -
University of Maryland
BA - Marketing
Columbia College
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