JOY GONZALEZ

• Answered general marketing department inquiries by email, phone, and mail.
• Developed visually engaging marketing materials to support product launches and promotions.
• Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
• Composed daily posts for social media and helped build corporate presence on YouTube, Facebook, Instagram and TikTok.
• Planned and executed internal and external marketing events.
• Enhanced brand visibility by developing and implementing targeted marketing campaigns.
• Tracked and reported on marketing campaign responses.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Increased customer engagement through the creation of compelling social media content and strategies.
• Organized logistics for marketing and proposal strategy meetings.
• Boosted sales by designing and executing creative email marketing campaigns.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Used online and offline marketing to generate leads, increase visibility and drive sales growth.
• Analyzed competitive landscape to inform positioning strategies for new products or services.
• Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
• Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
• Improved website traffic with the implementation of SEO best practices and keyword research.
• Conducted market research to identify new opportunities and target markets.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Coordinated with design and media teams to develop high-quality creative assets.
• Wrote and distributed press releases to increase brand visibility.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Devised content strategy to effectively engage target audiences.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Improved website visibility through development and implementation of SEO strategies.
• Continually maintained and improved company's reputation and positive image in markets served.
• Optimized email campaigns to increase open and click-through rates.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Created and managed social media campaigns to increase brand engagement.
• Spearheaded influencer marketing initiatives, fostering valuable partnerships for increased brand awareness.
• Developed and tracked performance indicators to measure results of marketing campaigns.
• Implemented metrics-driven reporting to analyze campaign performance and inform future decision. making.
• Executed successful product launch campaigns, driving significant growth in market share within target segments.
• Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
• Developed comprehensive go-to-market plans, outlining target audiences, messaging strategies, tactics, timelines, budgets.
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Managed time efficiently in order to complete all tasks within deadlines.
• Paid attention to detail while completing assignments.
• Created engaging social media graphics that drove user engagement and increased online visibility.
• Developed creative design for print materials, brochures, banners, and signs.
• Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.

• Developed creative design for print materials, brochures, banners, and signs.
• Created engaging social media graphics that drove user engagement and increased online visibility.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Optimized website content for improved search engine rankings and increased web traffic.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Performed market segmentations, targeting and positioning for each product line.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Conducted market research to identify new opportunities and target markets.
• Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Devised content strategy to effectively engage target audiences.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed approximately 10 team staff.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Streamlined processes within marketing department for more efficient project management and resource allocation.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Led team of marketing professionals to deliver high-quality campaigns on time and within budget.
• Created and managed social media campaigns to increase brand engagement.
• Composed daily posts for social media and helped build corporate presence on Facebook, Instagram and TikTok.

•Established partnerships with industry influencers and UGC to expand brand reach and credibility within target markets.

• Composed daily posts for social media and helped build corporate presence on YouTube, Facebook, and Instagram.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  Boosted lead generation with innovative digital marketing campaigns.
  Used and learned digital marketing to propel business.
  Devised and implemented strategies to optimize digital marketing campaigns.
  Enhanced brand visibility by implementing targeted digital marketing campaigns.
• Increased lead generation by implementing targeted digital marketing campaigns.
  Explained digital marketing concepts to help clients find success.
  Utilized effective digital marketing methods to increase sales 75%.
• Worked with graphic designers and writers to establish theme and tone for content.
• Maintained up-to-date knowledge of best practices in digital marketing strategies.
• Enhanced brand visibility by developing and implementing comprehensive digital marketing strategies.
• Managed time efficiently in order to complete all tasks within deadlines.
• Managing accounts in the CPG industry such as: Ceteco, Dogui, Ascan, Cargill, and Mirinda.