Joy Malonza
New York City,NY
Summary
Multidisciplinary content strategist, creator, and producer with experience translating complex policy into accessible, engaging media that drives public understanding and participation.
Overview
7
7
years of professional experience
Work History
Creative Strategist and Content Producer
Freelance
03.2024 - Current
- Produced social-first, values-driven video and digital content for mission-aligned brands across various sectors including travel, sustainability, tech, and fashion
- Owned end-to-end content production and strategy spanning creative ideation, UGC development, on-the-ground filming, editing, and creative direction
- Built and managed a multi-platform content ecosystem reaching 2.5M+ monthly viewers and driving an average 5% lift in product conversions
- Supported campaign launches and affiliate initiatives through CTA optimization, audience targeting, and sales funnel strategy
Executive Director
Thedownballot
12.2020 - Current
- Created a civic education and political engagement platform focused on demystifying local elections and increasing participation in down-ballot races
- Led the development of voter education tools, district-level guides, and short-form digital content designed to make complex policy and electoral information accessible to the public
- Partnered with Creators for Zohran to produce reel and carousel explainers turning policy announcements across Zohran Mamdani’s campaign, transition, inauguration, and first 100 days into engaging, shareable media
- Collaborated with Gen Z for Change on youth voter mobilization campaigns for progressive leaders such as Cori Bush and Summer Lee
- Provided communications, social media, and storytelling support to progressive down-ballot candidates
Account Manager
The Trade Desk (TTD)
04.2021 - 02.2024
- Analyzed performance metrics to optimize paid media spend and reduce media fees across key accounts
- Increased platform margin by 38% through strategic product adoption and optimization initiatives
- Won $10M in primary campaign budget from DV360 by pitching exclusive product test opportunities
- Secured $4M in incremental revenue by upselling CTV, offline attribution, and brand lift capabilities
- Captured 25–30% share of audio budgets (previously 0%) by showcasing cross-device effectiveness
- Strengthened agency partnerships through brand-facing insights decks that drove higher TTD spend
Account Coordinator
The Trade Desk (TTD)
04.2019 - 04.2021
- Authored and launched a CTV playbook to help clients transition 30% of their linear TV budgets into TTD’s platform
- Developed a comprehensive creative troubleshooting guide that saved teams an average of 2–3 hours per issue, improving internal efficiency and client support
- Led DSP product training and updates as team subject matter expert for client education
- Designed an 8-step onboarding curriculum to improve knowledge transfer during periods of high agency turnover
Education
Undergraduate -
University of Richmond
Richmond, VA05.2017
Skills
- Short and Medium Form Content Production
- Visual & Multimedia Content Creation
- Rapid Editing Turnarounds
- News-Cycle & Reactive Content Creation
- Policy & Civic Communication
- Cultural Fluency & Internet Literacy
- On-the-Ground & Behind-the-Scenes Content Capture
- Adobe Premiere Pro, Final Cut Pro, Mobile Editing Workflows
Languages
Spanish
Professional Working
Swahili
Native or Bilingual
Timeline
Creative Strategist and Content Producer
Freelance
03.2024 - Current
Account Manager
The Trade Desk (TTD)
04.2021 - 02.2024
Executive Director
Thedownballot
12.2020 - Current
Account Coordinator
The Trade Desk (TTD)
04.2019 - 04.2021
Undergraduate -
University of Richmond
ADDITIONAL QUALIFICATIONS
Platforms: Instagram, TikTok, YouTube, Twitter/X (publishing & analytics) · Adobe Creative Suite · CapCut · Canva · Meta Business Suite · YouTube Studio · Later · Jira · Notion · Google Analytics · Tableau · Salesforce