Joy Ragsdale
St. Petersburg,FL
Summary
Senior Sales Leader driving proven results within consumer product industry. Extensive experience in overseeing and directing high-performance sales teams and operations to drive revenue and growth for fortune 500 to start-up companies. Outstanding record of achievements in operational profitability, business development, continuous quality improvement and personnel management. Adept at building and sustaining strong relationships in all channels of distribution for key customers, including Club, National Mass, Drug, Off-Price, Value, Department Stores, Ecommerce and Hardware retailers. History of proven outstanding results across global brands – RXBAR, Pure Organic, Bear Naked, Kashi, Rubbermaid, Food Saver, Mr. Coffee, Oster, Crock-Pot, Sunbeam, and Private Label.
Overview
20
20
years of professional experience
Work History
Director of Marketing and Product Development
Catalina Lighting
Senior Buyer-Lighting & Home Decor
Kmart Corporation
Buyer- Furniture & Lighting
Montgomery Wards Department Store
Senior Director Sales
Egglife Foods
08.2023 - Current
- Manage National Accounts and the Club business for start-up brand, Egglife Foods
- Lead Walmart, Target, Costco, Sam's and BJ's accounts to secure new business, delivering a new club rotation and +18% sales growth in 2023
- Develop go-to market strategies for the channel as well as work close with Senior Leadership on rest of market
- Manage P&L, account planning and introducing joint business planning reviews to Egglife to plan for growth and innovation
- Mentor and assist in training sales team.
Director Team Sales
KELLOGG COMPANY/RXBAR
02.2020 - 01.2023
- Manage Club, Drug and Dollar business with total volume of $100M+ for Natural & Insurgent, natural and organic business segment of Kellogg
- Delivered +26% YOY growth for business
- Different channels managed include the following: Led a team of high-performing Key Account Managers and Analyst to deliver customer and company sales and profit goals
- Develop strategic plan for the overall Channels business with key customers to ensure team drives and achieves sales, profitability, and overall goals
- Oversee P&L, account planning process and joint business planning reviews with key customers
- Work as leader of cross-functional teams to ensure dedication to customer support to maintain quality service and a constant supply of products to all accounts.
Manager Team Sales
KELLOGG COMPANY/RXBAR
01.2020 - 01.2022
- Managed Club, Drug and Dollar business with total volume of $90M+ for Natural & Insurgent, natural and organic business segment of Kellogg, drove 13% increase YOY
- Led a team of high-performing sales managers to deliver customer and company sales and profit goals
- Developed strategic plan for the Channels team with key customers to ensure we drive and achieve sales, profitability and overall goals
- Directed account planning process and joint business planning reviews with key customers.
National Sales Manager
Kellogg's/RXBAR
01.2020 - 08.2020
- Led sales for Costco and Sam's clubs for both the warehouse and ecommerce businesses for RXBAR, with total account volume of $50M, achieving 12% sales growth
- Managed relationships with corporate buyers, regional buyers, and brokers to drive Club and RXBAR sales goals
- Drove monthly forecasting, promotional planning, category management and product development cadence with internal teams with the clubs, Brokers and RXBAR
- Developed business plans for each club and regions addressing needs of the customer, Brokers, and internal teams to drive sales and incremental growth.
Club Global Sales Manager
Newell Brands Inc.
03.2012 - 01.2020
- Led global sales for the club division for both the warehouse and E-Commerce businesses across the food division for Costco Wholesale, Sam's Club and BJ's Warehouse Club, with total account volume of $145M
- Strategically guide a talented team that drove over $4.5M in growth prior year, resulting in a CAGR of 3%
- Drive quarterly forecasting, promotional planning, category management and product development cadence with internal teams with the clubs and Newell Brands
- Secured 2019/2020 Sam's Food Storage business resulting in +40% increase in YOY shipments
- Spearhead planning process with business teams to deliver sales and margin growth goals.
Director of Channel Sales
NEWELL BRANDS/JARDEN CONSUMER SOLUTIONS
01.2012 - 01.2016
- Led Customer and Channel engagement efforts across the Club, Walmart, Department Stores, Fast Fashion, Office and Value Channel retail arenas for small kitchen appliances, home environment and bedding product categories representing $366M in annual sales
- Strategically influenced a talented 4-member sales and marketing team to increase sales by 18% over 4 years
- Managed and directed sales, revenue attainment, and channel partnerships for Walmart, Costco, Sam's, BJ's Wholesale Club, Kohl's, Macy's, Off-Price retailers, and all other Department/Specialty retailers
- Developed with Walmart and Sales on go-to market strategy and new product launches to deliver 3.8% sales growth YOY
- Proactively directed planning process with business teams to deliver sales and margin growth objectives
- Created and deployed sales and marketing strategies designed to maximize sales opportunities.
Group Marketing Manager
Newell Brands Inc.
03.2009 - 03.2012
- Directed all marketing and product development efforts for Cooking, Food Prep and Frozen Treat categories, representing $155M in annual revenue.
- Drove the development of consumer-focused product roadmaps, branding, marketing, social media strategies and overall financials performance, efforts led to $5M in sales growth and $1,1M in profit growth.
- Successfully managed and developed a team of 11 to create an environment of collaboration and teamwork that enabled the team to achieve their goals.
- Initiated co-branded program, developed and managed licensing efforts with Dr. Pepper Snapple Group and Jel-Sert, driving 30% sales growth
Senior Product Manager
Newell Brands Inc.
02.2007 - 03.2009
Senior Director of Sales
CATALINA LIGHTING
12.2003 - 12.2006
Education
Bachelor of Arts (BA) - Marketing Management
International Academy of Merchandising & Design
Chicago, ILSkills
- Team Management
- Revenue Generator
- P&L, Trade Management
- Partnership Development
- Collaborative Leadership
- Culture Transformation
- Broker Management
- Organizational Development
Professional Development
- Advanced Leadership Communications Strategies, American Management Association
- Business Insights, Delta Associations, Bronze Certificate, Top 5% of Industry
- Power Negotiations/Gap Training, Power Negations
- Executive Leadership Training, Jarden Consumer Solutions
Awards
- Lifetime Achievement Award 2019, Newell Brands
- Sales Champion Award, 2016, Jarden Consumer Solutions
- Vendor of the Year Award, 2014, BJ’s Wholesale Club
- Top Marketing Performer 2011, Global Appliances, Jarden Consumer Solutions
Timeline
Senior Director Sales
Egglife Foods
08.2023 - Current
Director Team Sales
KELLOGG COMPANY/RXBAR
02.2020 - 01.2023
Manager Team Sales
KELLOGG COMPANY/RXBAR
01.2020 - 01.2022
National Sales Manager
Kellogg's/RXBAR
01.2020 - 08.2020
Club Global Sales Manager
Newell Brands Inc.
03.2012 - 01.2020
Director of Channel Sales
NEWELL BRANDS/JARDEN CONSUMER SOLUTIONS
01.2012 - 01.2016
Group Marketing Manager
Newell Brands Inc.
03.2009 - 03.2012
Senior Product Manager
Newell Brands Inc.
02.2007 - 03.2009
Senior Director of Sales
CATALINA LIGHTING
12.2003 - 12.2006
Director of Marketing and Product Development
Catalina Lighting
Senior Buyer-Lighting & Home Decor
Kmart Corporation
Buyer- Furniture & Lighting
Montgomery Wards Department Store
Bachelor of Arts (BA) - Marketing Management
International Academy of Merchandising & Design