I'm a passionate and hardworking professional with a proven track record in branding, storytelling, creative marketing, and PR. I have a creative and inspired eye, excellent writing and communication skills, and a highly collaborative spirit. I'm on the lookout for a challenging position where my strategic thinking, creativity, and leadership skills can contribute to the success of a dynamic organization.
Successfully co-founded of Painted Bird, a groundbreaking branding, grassroots marketing, and PR company specializing in creative campaigns that resulted in heightened brand visibility and market presence for musical artists.
Developed comprehensive branding strategies, including visual identity, messaging, and positioning, enhancing clients' overall brand image.
Authored compelling story driven content, including articles, interviews, bios, and press releases, contributing to successful promotion of major label (Warner Music and Sony) and indie clients.
Executed PR campaigns resulting in features for clients in prominent music tastemaker magazines, including Billboard, Rolling Stone, Parade, LA Weekly, and HuffPost.
Collaborated and ensured the alignment of creative marketing and PR efforts with the overall brand voice and strategy.
Managed social content across platforms: Instagram, TikTok, Facebook, X (Twitter), and Youtube, utilizing organic and cold traffic methods to grow following.
Stayed up-to-date on industry trends and best practices
Pioneered "The Brand Breakdown," a webinar series on artist branding. This included research, script writing, promotion, and public speaking engagements.
Contributed expertise as a guest speaker on branding workshops sponsored by companies including SCENES Media and Vocal Dimensions.
Providing strategic guidance while engendering strong client relationships, which consistently exceeding expectations and ensured high levels of satisfaction.
Music Educator
Seattle Country Day School
11.2018 - 06.2022
Taught general music, songwriting, piano, guitar, music production, and ukulele to elementary and middle school students. This entailed creating, planning, and implementing inquiry inspired curriculum to students with a unique range of musical abilities and learning needs.
Directed and produced musical productions; Annie, Flakes, and On with the Snow, as well as the annual SCDS All School Concert, and Talent Show, and The Ukulele Showcase.
Engendered positive relationships with parents, maintaining regular communication about student progress.
Supported and developed curriculum for students with different learning styles including autism, ADHD, and dyslexia
Tailored instruction to meet individual student needs and cultivated inclusive learning environment.
Collaborated with teachers in other discipline to expand student knowledge and deliver comprehensive learning experiences and higher order skills
Fostered love for art and learning to inspire students to pursue passions and interests.
Recording Artist, Songwriter and Producer
Self Employed
01.2010 - 08.2018
Wrote, produced and led major production elements for 6 self-released albums including Midnight, which was on the 2018 1st round 61st GRAMMY® Awards ballot.
Vocalist and Songwriter with work is used for TV, film, and commercials, and is available at: www.joyautumn.com
Performances at top festivals and venues (e.g., SXSW, The Echo, The Hotel Café, The Viper Room, The Village Studios).
Music supervisor and composer on several indie shorts including The Memory She Carries.
Assisted Grammy nominated composers with recording, music editing, and orchestration (Joseph Trapanese – Tron Animated Series).
Education
Master of Arts - Teaching
Seattle Pacific University
Seattle, WA
06.2021
Bachelor of Arts - Political Science And Music
University of Washington
Seattle, WA
06.2006
Skills
Branding
Strategy
Copywriting
Grassroots Creative Marketing
PR
Logic and Pro Tools
Final Cut Pro, Premiere, Photoshop,
and Microsoft Suite
Instagram, TikTok, Facebook, X (Twitter), Youtube
Mailchimp and Drip
Creative
Collaborative
Critical Thinking
Compassionate
Communicative
Respectful
Driven
Joyful
Affiliations
I was co-founding leader of the LA Songwriter Feedback Group, which includes 50+ members. I coordinated, hosted, and loved working with members to inspire them to do their best work.
As a business owner working with artists and families, I'm a thoughtful listener, and have exceptional verbal and written communications skills.
As a composer and songwriter who writes music for licensing, I have the strong ability to think from both creator and client perspectives. I think strategically, take feedback well, assimilate knowledge quickly, and develop creative solutions to keep clients happy.