Joya Barber
Vancouver,WA
Summary
Results-driven marketing professional with progressive experience spanning multi-location brand environments, from Marketing Assistant to Field Marketing Coordinator. Proven track record of developing and executing multi-channel campaigns across 180+ locations, driving local sales growth, and managing over 50 new store opening strategies from pre-launch through post-opening. Skilled in cross-functional collaboration, CRM and loyalty program management, local store marketing, and translating performance data into actionable insights. Adept at managing vendor relationships, guiding creative direction, and keeping large operational teams aligned on brand initiatives, with a consistent focus on measurable results and brand consistency at every level.
Overview
4
4
years of professional experience
Work History
Field Marketing Coordinator
Black Rock Coffee Bar
10.2024 - Current
- Developed and executed multi-channel marketing campaigns across 180+ stores with a focus in Oregon, Washington, Idaho, Texas, and Colorado markets — including national LSM activations, product launches, and seasonal programs — driving new customer acquisition and retention
- Partnered with Store Operations to design localized growth strategies, set measurable KPIs, and implement targeted marketing plans for underperforming and watchlist locations
- Managed new store opening marketing plans, maximizing grand opening visibility, engagement, and long-term brand awareness in new markets
- Collaborated cross-functionally to support paid media, CRM growth, and loyalty strategies, aligning campaigns with key performance goals across internal teams and external vendors
- Oversaw end-to-end production of marketing collateral across print, digital, and outdoor channels, ensuring brand consistency in tone, voice, and personality
- Maintained the LSM marketing calendar and ensured clear, proactive communication to cross-functional stakeholders on campaigns, promotions, and key initiatives
- Tracked and reported on campaign, event, and partnership performance, delivering actionable insights to optimize future programs
- Supported community engagement efforts through philanthropic partnerships, donations, sponsorships, and fundraising events across all markets
Marketing Coordinator
Black Rock Coffee Bar
08.2023 - 10.2024
- Executed multi-channel campaigns across print, digital, and outdoor media, supporting brand promotions, culture moments, and key business initiatives
- Partnered with Store Operations to build localized marketing strategies, establish measurable KPIs, and track performance across multiple markets
- Managed new store opening marketing plans end-to-end, including paid media execution, CRM acquisition strategy, and 90-day and 6-month post-opening growth plans in collaboration with a digital agency
- Directed creative and copy development for local store marketing assets, ensuring alignment with brand tone, voice, and values across all channels
- Oversaw regional and store-level print production, managing project timelines and delivery in coordination with the creative team
- Researched and presented quarterly competitive landscape reports to senior marketing leadership, surfacing actionable insights
- Supported Director of Marketing and Senior Marketing Manager on integrated campaigns and cross-market strategic initiatives
Marketing Assistant
Black Rock Coffee Bar
02.2022 - 08.2023
- Supported general marketing operations across 120+ locations, managing projects and tasks through a centralized platform and ensuring timely execution of campaigns and initiatives
- Collaborated with print and advertising vendors to execute campaigns across multiple channels, overseeing copy review and quality control of all materials prior to production
- Managed internal communications including weekly update emails and companywide newsletters, keeping cross-functional teams aligned on marketing initiatives
- Conducted market and product research, analyzing data and delivering competitor reports with actionable insights into promotional and social trends
- Assisted in planning and executing company events and social campaigns, contributing to broader brand awareness efforts
- Managed website updates and efficiency audits, copywriting, budget tracking, and advertisement campaign strategy
- Sourced and managed promotional merchandise for campaigns and activations
- Led multiple departmental weekly meetings, facilitating cross-functional collaboration and project alignment
Education
Bachelor of Science - Business Entrepreneurship
W.P. Carey School of Business, Arizona State University
Tempe, AZ05-2021
Associates - General Business
Chandler-Gilbert Community College
Chandler, AZ05-2019
Skills
- Campaign Management: End-to-end campaign development, execution, and performance analysis across print, digital, and outdoor channels
- Field & Local Store Marketing: Local store marketing strategy, regional demographic analysis, local media outreach, and LSM activation management
- CRM & Digital Marketing: HubSpot, email marketing, loyalty program management, CRM database growth, and paid media strategy
- Data & Market Research: Marketing analytics, competitor analysis, performance metrics reporting, and actionable insight development
- Cross-Functional Collaboration: Vendor relations, store operations partnerships, team leadership, and stakeholder communication
- Project & Budget Management: Multi-market project management, budget tracking, timeline oversight, and task prioritization
- Brand & Creative Direction: Brand standards enforcement, copywriting, creative direction, and Adobe Creative Suite
- Technical Tools: HubSpot, Meta Ads, Microsoft Office, Google Drive, Adobe Creative Suite
Timeline
Field Marketing Coordinator
Black Rock Coffee Bar
10.2024 - Current
Marketing Coordinator
Black Rock Coffee Bar
08.2023 - 10.2024
Marketing Assistant
Black Rock Coffee Bar
02.2022 - 08.2023
Associates - General Business
Chandler-Gilbert Community College
Bachelor of Science - Business Entrepreneurship
W.P. Carey School of Business, Arizona State University