Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Personal Information
Languages
Timeline
Generic

Joya Daccache

Boston

Summary

Dynamic Chief Executive Assistant & Events Manager at Fonroche Lighting America with a proven track record in digital marketing and client relationship management. Spearheaded campaigns resulting in a 40% audience growth, and significant client engagement. Expert in tradeshows and social media planning, I excel in fast-paced environments, delivering measurable results, and client satisfaction.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Associate

Fonroche Lighting America
Boston
03.2022 - 11.2024
  • Developed engaging content for social media platforms (LinkedIn, Facebook, Instagram), resulting in a 40% increase in audience reach and a 50% increase in consumer engagement.
  • Launched and managed over 10 successful online campaigns, including pre-event promotions for tradeshows, boosting visibility and attendance.·
  • Coordinated all aspects of tradeshows, including booking, order processing (100+), client/employee registration, and managing Salesforce data for follow-up and analysis. Created and distributed press releases, conducted media outreach, and developed email drip campaigns, leading to the acquisition of 10 new clients and strengthened media relationships.
  • Created and distributed press releases, conducted media outreach, and developed email drip campaigns, leading to the acquisition of 10 new clients, and strengthened media relationships.

Chief Executive Assistant & Events Manager

Fonroche Lighting America
03.2022 - 11.2024
  • Spearheaded executive support tasks for the CEO on a daily basis, including coordinating his calendar, internal and external communications, and ensuring smooth operations at the executive level.
  • Led the planning, execution, and promotion of high-profile events (e.g., tradeshows, client meetings, ribbon cuttings), enhancing the company's visibility and client engagement.
  • Managed the full lifecycle of trade shows, from booth design and vendor coordination to budgeting, logistics, pre-event marketing, and on-site execution, ensuring cost-effective, and seamless event experiences.
  • Handle employee onboarding, executive contracts for the CEO, approve time off, and expenses for the whole company.
  • Developed internal communication strategies to ensure alignment across teams and external partners.
  • Developed and tracked Key Performance Indicators (KPIs) for marketing and sales initiatives, ensuring data-driven decision-making, optimizing campaign performance, and delivering measurable results to drive business growth.
  • Designed and managed Fonroche Lighting America's booth at PWX 2025 in Chicago, earning the Best Booth Award in the Large Booth Category out of over 5,000 exhibitors by overseeing event logistics, branding, and customer engagement strategy.

Hospitality Ambassador

Citizen M
Boston
10.2021 - 03.2022
  • Achieved a 100% satisfaction rate from all clients by providing a warm welcome, and addressing their needs effectively.
  • Interacted with over 100 guests daily at check-in kiosks, resolving any issues, and ensuring a positive experience.
  • Maintained an accurate balance on credit checklists for guests.
  • Spearheaded customer service calls, consistently achieving a 100% satisfaction rate.
  • Managed over 100 requests and demands related to guest facilities, ensuring a seamless and enjoyable stay for each guest.

Marketing Internship

Nobrand Agency
07.2019 - 08.2019
  • Managed social media accounts for clients within an 8-person startup, launching and designing an eCommerce Shopify website tailored to client preferences.
  • Conducted market research and competitor analysis, optimizing social media and account management strategies to increase performance and engagement.
  • Orchestrated event planning at Blue House Tea, ensuring 100% client satisfaction with daily meetings and accommodation of all event requests.
  • Created content for social media platforms (Instagram, TikTok), leading to a 50% growth in client accounts, and collaborated with graphic designers to enhance the visual appeal of the Shopify store.

Sales Internship

Construction Materials Company
07.2018 - 08.2018
  • Developed a comprehensive understanding of the sales process, from product selection and shipping logistics to distribution, including managing financial documentation.
  • Gained sales experience in both B2C and B2B environments, consistently meeting weekly sales quotas, and supplying products to local stores with timely follow-ups.
  • Managed financial reporting by submitting daily sales reports, ensuring accurate tracking of profits and performance.
  • Executed cold calls, successfully introduced products, secured meetings with higher-level teams, and maintained a strong sales performance.

Education

Master of Science - International Marketing, Business Analytics

Hult International Business School
Boston, MA
08-2021

Bachelor - Marketing and Advertising

Saint Joseph University
Beirut, Lebanon
07-2020

French Baccalaureate - Literature

College Notre Dame De Jamhour
Baabda, Lebanon
06.2017

Skills

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Salesforce
  • Mailchimp
  • Shopify
  • Canva
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • IBM SPSS
  • Tableau
  • Python
  • Power BI
  • Event planning
  • Campaign management
  • Executive support
  • Time management

Certification

  • Management by the Numbers: Customer Lifetime Value Metrics
  • Google Analytics
  • HubSpot Social Media Audio Visual Club

Awards

Dean's List, Spring Semester 2021

Personal Information

Work Permit: Authorized to work in the US for any employer.

Languages

English
Native/ Bilingual
French
Native/ Bilingual
Arabic
Native/ Bilingual

Timeline

Marketing Associate

Fonroche Lighting America
03.2022 - 11.2024

Chief Executive Assistant & Events Manager

Fonroche Lighting America
03.2022 - 11.2024

Hospitality Ambassador

Citizen M
10.2021 - 03.2022

Marketing Internship

Nobrand Agency
07.2019 - 08.2019

Sales Internship

Construction Materials Company
07.2018 - 08.2018

Master of Science - International Marketing, Business Analytics

Hult International Business School

Bachelor - Marketing and Advertising

Saint Joseph University

French Baccalaureate - Literature

College Notre Dame De Jamhour

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