JOYCE GRAYSON
Las Vegas,NV
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
20
20
years of professional experience
Work History
Executive Director of Hotel Sales and Events
07.2013 - Current
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results
- Leadership over Sales, Catering and Wedding Chapel to achieve up to 142% of goals in first year, exceeding all goals for seven years straight as MGMRI hotel
- Direct planning and implementation of corporate sales initiatives across multiple departments
- Develop, implement, and measure success of Financial Plans and Key Account Plans
- Made Strategic Actions with decisive flexibility
- Managed all City-Wide Convention Group Blocks
- Took lead in analytics research for newly acquired 47-acre Las Vegas Festival Grounds, successfully booking numerous leasing contracts first year totaling over $4,000,000.00 in new business revenue
- Successfully established sales and contracting processes on large scale events for Las Vegas Festival Grounds
- Prepared and monitored all budgets and forecasts and presented projected revenues and results to Executive team
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover
- Spearheaded change management and strategic turnaround for company during significant restructuring through sale of hotel and downsizing of teams during Covid 19 Pandemic.
Regional Executive Director of Hotel
Tropicana Laughlin, NV & River Palms, Laughlin, NV
11.2011 - 06.2013
- Supportive leadership role over two full-service casino hotels, selling 2500 + guest rooms, 36,000 Sq. Ft.
- Of Indoor/Outdoor Event Space, including Sales, Catering, and Wedding Chapel
- Direct planning and implementation of corporate sales budgets and initiatives across multiple properties in region
- Develop, implement, and measure success of Financial Plans and Key Account Plans for multiple properties in region
- Achieved dramatic sales increase by skillfully leading and managing relationships and initiative-taking sales approaches
- Created and Managed Social media campaigns for annual Hotel events, Wedding Chapel, and exclusive campaigns for Summer Music Festivals
- Managed and contracted annual RFP process, OTA's and Wholesale
- Worked closely with Marketing group to improve online presence, create annual events, and upgrade loyalty program
- Managed social media and paid social media advertising
- Formulated and presented innovative strategies to team members, executives, and customers to build foundation for successful sales plans
- Trained all front desk, reservations and sales managers on current sales strategies that allowed them to close more business and create new revenue streams
- Successfully lead teams for gaining new annual business that increased Hotels revenues by $750,000 in first year.
Sales Task Force and Trainer (Dual Role)
Residence Inn By Marriott
07.2007 - 11.2011
- ·Aligned department vision, goals, and objectives with company strategy to achieve consistently high results
- Leadership over Sales, Catering and Wedding Chapel to achieve up to 142% of goals in first year, exceeding all goals for seven years straight as MGMRI hotel
- Direct planning and implementation of corporate sales initiatives across multiple departments.
- Develop, implement, and measure success of Financial Plans and Key Account Plans.
- Made Strategic Actions with decisive flexibility
- Managed all City-Wide Convention Group Blocks
- Took lead in analytics research for newly acquired 47-acre Las Vegas Festival Grounds, successfully booking numerous leasing contracts first year totaling over $4,000,000.00 in new business revenue
- · Successfully established sales and contracting processes on large scale events for Las Vegas Festival Grounds.
- · Prepared and monitored all budgets and forecasts and presented projected revenues and results to Executive team
- · Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- · Spearheaded change management and strategic turnaround for company during significant restructuring through the sale of hotel and downsizing of teams during Covid 19 Pandemic.
- Regional Executive Director of Hotel Sales & Catering
- Tropicana Laughlin, NV & River Palms Laughlin, NV
- 11/2011-6/2013
- Supportive leadership role over two f ull-service casino hotels, selling 2500 + guest rooms, 36,000 Sq. Ft. of Indoor/Outdoor Event Space, including Sales, Catering, and Wedding Chapel
- Direct the planning and implementation of corporate sales budgets and initiatives across multiple properties in the region.
- Develop, implement, and measure the success of Financial Plans and Key Account Plans for multiple properties in the region.
- · Achieved dramatic sales increase by skillfully leading and managing relationships and initiative-taking sales approaches
- · Created and Managed Social media campaigns for annual Hotel events, the Wedding Chapel, and exclusive campaigns for Summer Music Festivals
- · Managed and contracted the annual RFP process, OTA's and Wholesale.
- · Worked closely with the Marketing group to improve online presence, create annual events, and upgrade the loyalty program.
- · Managed social media and paid social media advertising
- · Formulated and presented innovative strategies to team members, executives, and customers to build foundation for successful sales plans
- ·
Residence Inn by Marriott Lloyd center
07.2003 - 10.2010
- Managed sales promotions and marketing strategies on major social media sites
- Made strong use of creating online landing pages to drive extended stay business to webpage
- Search engine analytics used to attract right customer base
- Direct planning and implementation of corporate sales budgets and initiatives across multiple departments
- Develop, implement, and measure success of Financial Plans and Key Account Plans
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 127% in sales for Portland's first year and 131% in sales in Phoenix
- Collaborated with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Managed and contracted annual RFP process, OTA's and Wholesale
- Worked closely with Marketing group to improve online presence, create annual events, and upgrade oyalty program
- Trained all front desk, reservations and sales managers on new sales strategies that allowed them to close more business and create new revenue streams
- Worked closely with Marketing group to improve online presence, create annual events, and upgrade oyalty program
- Trained all front desk, reservations and sales managers on new sales strategies that allowed them to close more business and create new revenue streams.
Education
IN Learning Certification - Project Management For Leaders
INLearning Certification
Las Vegas01.2023
Executive Decision Making - Executive Leadership
In Learning Certification
Las Vegas, NV02.2022
Masters Series Certification - Executive Leadership-Sales & Marketing
MGM Resorts International University
Las Vegas05.2018
MGMRI Exec Leadership Series-Sales & Marketing - Leadership-Sales & Marketing
MGM Resorts, International University
Las Vegas05.2017
Associate of Science - Masters Series-Executive Education
Harvard School of Business
Las Vegas05.2016
BS - Registered Nursing
Heald Medical College
Milpitas, CA09.1983
High School Diploma -
Santa Clara High School
Santa Clara, CA06.1980
Skills
- Program Leadership
- Driving Revenue
- Improving Client Satisfaction
- Leadership and People Development
- Sales Growth
- Management Team Leadership
- Training and Development
- Operational Analysis
- Profit and Loss Statements
- Forecasting & Budget Writing
- Hospitality change management
- Business Development
- Advertising Initiatives
- Business Development
- Performance Management
- Mission and Vision
Additional Information
REFERENCES:
Debbie Kapson
Hospitality Specialist Consultant
310-570-7013
Debbie.kapson@gmail.com
Rebecca Roberts
Associate Director of Training
503-875-7720
rrobertsor@gmail.com
Denise Ortiz
Attorney
310-709-3978
Deniseortiz25@yahoo.com
Accomplishments
- MGM Resorts Chairman's Service Excellence Award-Sales Team Circus Circus Casino Hotel, Las Vegas, NV
- Hotel Manager of the Year-Embassy Suites by Hilton
- Sales Excellence Special Achievement-Interstate Hotels and Resorts, Portland, OR
- $Million Sales Club Award-Choice Hotels-Portland, OR
- Pace Setter of the Year-Red Lion Hotels-Yakima, WA
- Award of Excellence-Marriott, Portland, OR
Timeline
Executive Director of Hotel Sales and Events
07.2013 - Current
Regional Executive Director of Hotel
Tropicana Laughlin, NV & River Palms, Laughlin, NV
11.2011 - 06.2013
Sales Task Force and Trainer (Dual Role)
Residence Inn By Marriott
07.2007 - 11.2011
Residence Inn by Marriott Lloyd center
07.2003 - 10.2010
IN Learning Certification - Project Management For Leaders
INLearning Certification
Executive Decision Making - Executive Leadership
In Learning Certification
Masters Series Certification - Executive Leadership-Sales & Marketing
MGM Resorts International University
MGMRI Exec Leadership Series-Sales & Marketing - Leadership-Sales & Marketing
MGM Resorts, International University
Associate of Science - Masters Series-Executive Education
Harvard School of Business
BS - Registered Nursing
Heald Medical College
High School Diploma -
Santa Clara High School
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