Joyce Harrington
Colorado Springs,CO
Summary
Creative marketing specialist driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in social media marketing and brand promotion.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketer
01.2021 - Current
- Created social media campaigns focusing on Instagram and Facebook
- Managed projects with Trello
- Efficient collaboration and successful project delivery using Microsoft Teams and Zoom
- Crafted email marketing campaigns that drive engagement and conversions in platforms including Mailchimp, MailerLite, and Constant Contact
- Created and managed WordPress websites, implementing SEO strategies and utilizing Google Analytics to track and optimize website performance
- Graphic design using Canva and Photoshop to create marketing collateral, social media, blog posts, and web optimized images
- YouTube Channel creation and video editing with Camtasia
- Podcast audio editing with Audacity.
Sales & Marketing Specialist
Don Woodard Artworks
01.2018 - Current
- Spearheaded the creation of social media accounts and managed campaigns on social media platforms including Facebook, Twitter, YouTube, Pinterest, and Instagram
- Implemented email marketing program in Constant Contact to nurture a customer base and advertise art shows and art sales events
- Designed, developed, and maintained company website in WordPress
- SEO optimized the website and created reports with Google Analytics to verify an increase in website visitors.
Online Instructor
Outschool Online
01.2020 - 01.2021
- Online instructor for home elementary education during pandemic
- Designed an online curriculum for elementary students that was fun, engaging, and educational
- By creating an integrated curriculum in science, math, and language arts
- I taught classes in cooking, stem science, and literacy programs
- Lead online classroom instruction over Zoom
- Launched a social media marketing campaign focused on Facebook Ads and Instagram, resulting in full class registrations in one month.
Marketing Coordinator
Blue Goose Exhibits, Inc.
01.2015 - 01.2018
- Improved brand recognition and brand consistency throughout marketing collateral and website, online presence with consistent logo and brand colors
- Created social media accounts and managed campaigns on social media platforms including Facebook, Twitter, YouTube, Pinterest, and Instagram in Hootsuite
- Created an email marketing campaign in Constant Contact to nurture our customer base resulting in increased sales
- Designed and created marketing collateral materials including sales brochures and direct mail postcards
- Maintained company website and web graphics.
Marketing Coordinator
Aqua-Hot Heating Systems, Inc.
01.1999 - 01.2009
- Responsible for the coordination of the design and procurement of all advertising and collateral marketing material for a cutting-edge RV heating system manufacturer
- Content creation, copywriting, and design of marketing collateral and training materials utilizing multi-media presentations for staff and customer training
- Managed the project of corporate name change to increased brand awareness through the development of a new logo
- New upgraded product design and the implementation of an integrated marketing communications program
- Ensured brand consistency throughout marketing collateral, website, and online presence
- Planned and attended four annual RV tradeshows and handled all logistics and marketing
- Coordinated the launch of the company’s newest heating system including writing press releases and web advertisements for major trade publications
- Managed $200,000 advertising budget and all advertising contracts
- Reduced the annual budget by $70,000 by renegotiating contracts and bringing the advertising production inhouse
- Created training manuals and multi-media presentations, conducted in-house training of sales team on Microsoft office software, sales, and CMS programs
- Wrote content and designed collateral marketing material including brochures, catalogs, training material, presentations, website, and print ads
- Created content and maintained company website.
Education
B.S. Education -
Florida State University
MOS Certified (Microsoft Office Certified) -
Professional Certified Marketer (PCM) -
Metro State University, Denver
Skills
- Advanced Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Social Media: YouTube, Instagram, Facebook, Hootsuite, Later,
- Graphic design in Canva, Photoshop
- Video editing in Camtasia Podcast audio editing Audacity
- Project Management with Trello
- Online Collaboration Microsoft Teams, Zoom
- Advanced management skills in WordPress websites, basic html
- Email Marketing, Mailchimp, MailerLite, Constant Contact
- Search Engine Marketing
- Communication and Writing Skills
- Marketing Strategies
- Web 20 Savvy
Certification
HubSpot Social Media Certification
Podcast Management Certification
Timeline
Freelance Digital Marketer
01.2021 - Current
Online Instructor
Outschool Online
01.2020 - 01.2021
Sales & Marketing Specialist
Don Woodard Artworks
01.2018 - Current
Marketing Coordinator
Blue Goose Exhibits, Inc.
01.2015 - 01.2018
Marketing Coordinator
Aqua-Hot Heating Systems, Inc.
01.1999 - 01.2009
B.S. Education -
Florida State University
MOS Certified (Microsoft Office Certified) -
Professional Certified Marketer (PCM) -
Metro State University, Denver
References
References available upon request.