Joyce Lo
New York,United States
Summary
Highly skilled and knowledgeable Senior Manager with 10+ years of experience driving financial strategies and operational efficiencies. Proven track record of success in leading cross-functional teams, optimizing costs, and maximizing revenue streams. Proficient in budgeting, financial analysis, forecasting, pricing, and revenue reporting. Adept at providing strategic insights to leadership to support decision-making and drive business objectives. Excel in developing and implementing innovative solutions to complex challenges. Strong communicator and collaborator with a passion for driving continuous improvements.
Overview
7
7
years of professional experience
Work History
Senior Manager, Ad Sales Finance
NBCUniversal
12.2021 - Current
- Spearheaded initiatives to identify and capitalize on cost-savings opportunities, resulting in sustained reductions in contractors' costs and licensing expenses
- Provided strategic guidance to leadership, offering insights and measurements to pre- and post-sales projects driving business growth
- Orchestrated pivotal aspects of the reporting process, collaborating closely with Ad Sales and leadership to develop and manage operating budgets, quarterly pacing, and long-range plans
- Oversaw critical finance functions, including management of general ledger postings of actuals/accruals, ensuring meticulous controllership throughout the month-end process
- Oversaw statement of works and change orders to ensure adherence to organizational policies
Finance Manager, Corporate Ad Sales
Meredith Corporation
10.2019 - 11.2021
- Managed digital and print ad pricing strategies, enhancing accuracy and efficiency while guaranteeing profitability, a move that reshaped the competitive edge
- Conducted in-depth analysis to create innovative metrics for measuring sales productivity, while guiding teams through nuanced client segmentation strategies to unlock new areas of growth
- Engineered comprehensive financial models at the deal and program levels, equipping Executives with the tools to evaluate partnership profitability and optimize budget allocations
- Steered high-level discussions and reporting on budget updates and variance analysis, fostering alignment and informed decision-making among leadership
- Managed daily revenue recognitions, accounts receivables, reclassifications, as well as sales representative commissions across the division
Business Analyst, Revenue & Platform Management
ESPN
09.2018 - 10.2019
- Proactively identified revenue and inventory trends, implemented targeted strategies to alleviate risks and leverage opportunities, thus improving revenue generation and maximizing inventory value
- Provided detailed analysis and insights during forecasting, contributing to the annual operating plan and long-range plan for the linear and digital business
- Applied key metrics such as audience engagement, capacity utilization, and pricing dynamics to inform decision-making processes and optimize revenue streams
- Delivered daily reports on day-over-day gains/losses, offering valuable data into potential fallout dollars across various categories, ad products, advertisers, and marketplace
- Participated in cross-functional meetings and provided formal presentations detailing high-level analysis to leadership
Budget Manager
Universal McCann
09.2017 - 07.2018
- Strategically allocated budgets and incremental spend across individual brands for the Coca-Cola portfolio, communicating plans and tactics while nurturing client relationships
- Spearheaded the validation process, ensuring the accuracy of all purchase orders and associated accounting codes prior to issuance, serving as final checkpoint
- Managed crucial support to leadership during forecasting, presented in-depth analysis and reporting, encompassing vital metrics such as actuals versus budget, prior estimates, and projections
- Negotiated favorable terms with vendors, resulting in significant cost savings without compromising the quality of media goals and plans
- Achieved a streamlined budget process by implementing new financial software and tools
Education
Bachelor of Science - Finance
Pennsylvania State University
University Park, PA05.2012
Bachelor of Science - Hospitality Administration And Management
Pennsylvania State University
University Park, PA05.2012
Skills
- Financial Planning & Analysis
- Budget Management
- Cost Optimization
- Revenue Strategies
- Strategic Planning
- Business Development
- Cross-Functional Leadership
- Financial Modeling
- Pricing and Inventory Management
- Project Management
- Process Improvement
- Research
Languages
Chinese (Cantonese)
Native or Bilingual
Timeline
Senior Manager, Ad Sales Finance
NBCUniversal
12.2021 - Current
Finance Manager, Corporate Ad Sales
Meredith Corporation
10.2019 - 11.2021
Business Analyst, Revenue & Platform Management
ESPN
09.2018 - 10.2019
Budget Manager
Universal McCann
09.2017 - 07.2018
Bachelor of Science - Finance
Pennsylvania State University
Bachelor of Science - Hospitality Administration And Management
Pennsylvania State University