Joyce Lo
Ada,MI
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent stakeholder relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance team engagement and boost performance.
Overview
15
15
years of professional experience
1
1
Certificate
2
2
Languages
Work History
5G Network and Product Innovation Manager
Foxconn
Racine, WI
11.2021 - Current
- Streamlined innovation processes by implementing a project management system tailored to the department''s needs.
- Enhanced collaboration between cross-functional teams for stronger ideation and faster product development.
- Collaborated with AWS, Microsoft, and other channel partners to expand sales opportunities and brand awareness.
- Identified key market trends and leveraged them for strategic decision-making in product development.
- Developed marketing and sales collaterals, including website, whitepapers, case studies, and trade shows (CES).
Marketing Coordinator
Springthrough
Grand Rapids, MI
01.2020 - 10.2020
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Boosted sales by designing and executing creative email marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Senior Marketing Specialist
Red Level
Grand Rapids, MI
05.2017 - 11.2019
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Increased lead generation through the implementation of innovative digital marketing strategies.
- Managed successful product launches, ensuring timely delivery and comprehensive market penetration.
- Established strong partnerships with key industry influencers to expand brand reach and credibility.
- Led cross-functional teams in the development of creative marketing materials, including webinars, presentations, and sales collateral.
- Elevated social media presence through the creation of compelling content that resonated with target audiences.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Updated customer database and generated lists and counts for direct marketing projects.
Brand Specialist
Just Gold Just Diamond
Taiwan
07.2009 - 06.2011
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
- Boosted customer engagement through social media management, content creation, and targeted promotions.
- Established strong relationships with key stakeholders from the distribution channels, fostering fruitful partnerships and collaborations.
- Optimized brand consistency across various channels by creating cohesive visual assets and messaging guidelines.
- Developed compelling brand narratives to differentiate products in a competitive marketplace.
Education
MBA - Marketing
Western Michigan University
Kalamazoo, MI05.2017
Master of Arts - Communications
New York University
New York, NY01.2007
Skills
- Project management
- Project planning
- Creative problem-solving
- Cross-functional collaboration
- Strategic thinking
- Team leadership
- Digital marketing
- Marketing campaign development
- Campaign management
- Interpersonal skills
- Team collaboration
- Public speaking
- Strategic communication
- Event planning
- Content development
- Cross-cultural communication
- Email campaigns and automation
Certification
Google Project Management
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
5G Network and Product Innovation Manager
Foxconn
11.2021 - Current
Marketing Coordinator
Springthrough
01.2020 - 10.2020
Senior Marketing Specialist
Red Level
05.2017 - 11.2019
Brand Specialist
Just Gold Just Diamond
07.2009 - 06.2011
MBA - Marketing
Western Michigan University
Master of Arts - Communications
New York University