Joyce Van Duzer
Tinton Falls,NJ
Summary
Strategic Public Relations professional with proven leadership in creating comprehensive public relations and communications strategies to advance organization's vision and goals. Adept in all aspects of public relations, including media relations, internal communications, event planning and community programming. Deadline-driven, tenacious and successful at thriving in high-pressure environments.
Overview
29
29
years of professional experience
Work History
Marketing Manager
Meineke Car Care Center
Brick Township, NJ
01.2006 - 12.2023
- Monitored competitors' activities to keep up with industry trends.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Generated ideas to increase sales through creative promotions.
- Developed social media marketing strategies to help brand company and increase sales.
- Analyzed market trends to identify potential opportunities for growth.
Marketing Consultant
White Rabbit Coffee Shop
Odenton, MD
01.2016 - 01.2020
- Managed social media platforms daily by posting riveting content and engaging with followers.
- Designed sleek, on-brand graphics for traditional and digital marketing campaigns.
- Edited and updated Facebook and Instagram content regularly.
- Increased revenue by 25 percent through social media marketing strategies.
- Recommended, planned and implemented promotional strategies.
- Advised on development of seasonal product offerings.
Public Relations Consultant
BearingPoint
McLean, VA
09.2008 - 06.2009
- Strategized and implemented public relations and promotional programs to strengthen brand and support business goals.
- Cultivated positive relationships with media organizations to support PR objectives.
- Prepared and disseminated press releases for company and clients.
District Manager, Public Relations
AT&T
Bedminster, NJ
06.1996 - 01.2006
- Built and maintained relationships with key national and trade media for AT&T Business, the company's $28 billion division.
- Served as lead AT&T Business spokesperson on corporate media relations team.
- Oversaw strategic event planning, developed executive presentation materials and visual presentations.
- Managed crisis communications and emergency response strategies and implementation.
- Planned, managed and prepared AT&T Business media relations budget.
- Collaborated cross-functionally to develop story angles, thought leadership and programs to achieve maximum exposure with media and key industry analysts.
- Ran PR agency evaluation and review processes to drive maximum exposure, thought leadership and brand positioning effectiveness.
- Partnered with domestic and international teams to establish and coordinate overall public relations and external communications strategies.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
News Editor
Washington Technology
Vienna, VA
01.1995 - 04.1996
- Oversaw layout design and worked with production team members to complete daily and weekly content schedules.
- Developed wide range of relationships with government agencies, business and community leaders to stay on top of breaking news.
- Evaluated reporter stories, shaped content and helped improve overall work quality through careful review, detailed editing and constructive feedback.
- Handed out story assignments, directed content meetings and evaluated submitted pieces to manage overall tone and execution of work.
Education
Master of Arts - Journalism And Public Affairs
The American University
Washington, DC08.1989
Bachelor of Arts - Communication Arts And Foreign Languages
College of Notre Dame of Maryland
Baltimore, MD05.1988
French Studies (Summer Program)
Sorbonne Universite
Paris, France07.1987
Skills
- Client Coaching
- Business Trend Identification
- Excellent Verbal and Written Communication
- PR and Communications Strategy Development
- Budget Administration
- Crisis Management & Communications
- Event Planning & Publicity
- Team Building & Collaboration
- Relationship Building
- Reputation Management
Affiliations
- Coordinator, Holy Innocents Church (Neptune, NJ) Filipino Mass Ministry
- Coordinator, Holy Innocents Church (Neptune, NJ), Filipino Mass Choir
- Representative, Planning Committee, Monmouth County Nine-Day Series of Filipino Advent Masses
- Volunteer Receptionist, Fullfill NJ (Neptune, NJ) Food Bank
- AT&T Leadership Development Program (2005)
Timeline
Marketing Consultant
White Rabbit Coffee Shop
01.2016 - 01.2020
Public Relations Consultant
BearingPoint
09.2008 - 06.2009
Marketing Manager
Meineke Car Care Center
01.2006 - 12.2023
District Manager, Public Relations
AT&T
06.1996 - 01.2006
News Editor
Washington Technology
01.1995 - 04.1996
Master of Arts - Journalism And Public Affairs
The American University
Bachelor of Arts - Communication Arts And Foreign Languages
College of Notre Dame of Maryland
French Studies (Summer Program)
Sorbonne Universite
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