Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
Quote
Timeline
Hi, I’m

Joyce Erika Parker

Large Accounts Sales Development Representative
Atlanta,GA
Joyce Erika Parker

Summary

Results-driven, self motivated Sales development Representative with strengths in lead generation and providing tailored cold outreach. Excellent rejection handling skills with solid history of exceeding quota attainment.

Overview

6
years of professional experience

Work History

Shopify
Toronto, Ontario

Large Accounts Sales Development Representative
05.2023 - Current

Job overview

  • Mastered eCommerce platforms, including online store development, API/integrations, analytics to handle objections properly.
  • Exceeded expectations by driving revenue opportunities for major eCommerce accounts through proactive outreach, averaging 375 calls, 250 emails, and 100 LinkedIn touches weekly, with 20-30% personalized engagement rate.
  • Achieved significant milestone by ramping up in Q2 with 465% quota attainment adding $147M to pipeline and closing $63.5M by leveraging Challenger Selling Foundations.
  • Managed book of business of 378 large accounts by relationship building and collaboration with cross-functional teams to optimize customer experience.

Livorian
Atlanta, Georgia

Founder
04.2018 - Current

Job overview

Livorian is a fashion brand empowering women to express their personal style with stylish attire that combines modesty and sophistication

  • Acquired deep Shopify store management expertise: customized themes, templates, product catalogs, inventory tracking, order fulfillment, and enhanced user experience on Livorian's site.
  • Generated $11k+ revenue in 3 weeks post-launch: leveraged SEO, content, social media, influencer partnerships, and email marketing insights.
  • Amplified social media following (TikTok, Instagram, Pinterest, Facebook) by 300% quarterly: crafted brand identity, showcased compelling visuals, and consistently communicated Livorian's mission.
  • Augmented e-commerce sales by 50%: analyzed online store metrics for data-driven decisions, optimizing Livorian's performance and marketing strategies.

Red Canary
Colorado, Denver

Enterprise Sales Development Representative
01.2022 - 05.2023

Job overview

  • Maintained strong foundation in cyber security principles with emphasis on Managed Detection and Response (MDR) services along with understanding different types of cyber threats, attack vectors, techniques such as log analysis, network monitoring, endpoint detection and response (EDR), and threat intelligence.
  • Leveraged Value Selling methodology and industry-leading tools such as Salesforce CRM, SalesLoft, ZoomInfo, Orum, Sales Navigator, and 6Sense to achieve 20% increase in qualified leads Q1 of covering Georgia (green patch).
  • Contribute $12.3M+ in revenue within first year by working intricately with cross functional teams to guarantee success of closed won deals.
  • Operate beyond defined responsibilities by covering more territory than peers, assisting team in improving processes, mentoring new SDRs, and technology utilization.

SV Academy
San Francisco, CA

Sales Development Fellowship
10.2021 - 11.2021

Job overview

  • Selected in top 2% of applicants for program offered to high-potential individuals preparing for Sales Development Representative roles in SaaS
  • Rigorously trained (300+ hours) and assessed on sales development skills by instructional coaches and industry professionals
  • EQ: cultivating empathy, growth mindset, coachability, overcoming rejection, time management, prioritization
  • SDR workflow: consortium of current sales methodologies; qualifying frameworks (e.g BANT); communication across email, social, phone, and video touch points; generating campaigns to SMB, Mid-Market, and enterprise accounts

Education

Alfred University
Alfred, NY

Bachelor of Arts from Visual And Performing Arts
05.2001

University Overview

Skills

Customized Outreach

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Affiliations

Affiliations

SDR Fellowship - Cohort 57 | Challenger Fundamentals - Core Sales Skills

Availability
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Quote

Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying into space.
Chris Hadfield

Timeline

Large Accounts Sales Development Representative
Shopify
05.2023 - Current
Enterprise Sales Development Representative
Red Canary
01.2022 - 05.2023
Sales Development Fellowship
SV Academy
10.2021 - 11.2021
Founder
Livorian
04.2018 - Current
Alfred University
Bachelor of Arts from Visual And Performing Arts
05.2001
Joyce Erika ParkerLarge Accounts Sales Development Representative