Joye C. Lucas
Portland,OR
Summary
With a passion for luxury sales, my goal is to work for a Luxury Hotel Group where I can utilize my knowledge and expertise to drive hotel revenues, by creating genuine lasting partnerships and relationships.
Overview
18
18
years of professional experience
Work History
Complex Director of Luxury Sales
Waldorf Astoria Cancun & Conrad Tulum Riviera Maya
10.2021 - Current
- Hired as Director of Luxury Sales on pre- opening team for the Waldorf Astoria Cancun & Conrad Tulum Riviera Maya.
- Tasked with launching all luxury partnerships in Consortia and Luxury Wholesale. Responsible from ground up to connect with Industry partners, from contracting, marketing and engagements to provide maximum exposure for each hotel.
- Goal to exceed Opening Budget/Proforma for Consortia and Wholesale sales that exceeded a combined total of $10 Million USD.
- Responsible for managing Consortia and Wholesale annual budget, to include marketing, travel and expenses.
- Succeeded in exceeding budget by 280% for Conrad Tulum's 1st year in Operation- due to dedicated launch plan with key elements that include focused agency action plan, marketing Plan, FAMs and advisor engagement plan.
- Succeeded in securing all Luxury contracts for each hotel in opening year.
- Maintain excellent relationship with Virtuoso and Leadership team.
- Secured Virtuoso contract for Conrad Tulum 4 months after opening & launched Waldorf Astoria Cancun as Preview Property.
- Strong relationship with American Express Senior leadership & Travel Consultants.
- Hosted 12 FAMs in each Hotels first year of opening, plus invited over 300 Travel Advisors to the hotels.
- Attend all Luxury Trade Shows such as ILTM Cannes, ILTM NA, Virtuoso Travel Week, along with Agency dedicated tradeshows and focus direct sales calls to target accounts.
- Maintain great relationships with leading Agency Founders and CEOs, such as Smartflyer, Departure Lounge, Skylark, Rudi Steele, Brickell Travel, plus American Express Travel, Serendipians, Internova SELECT & Kiwi.
- Acute knowledge in Travelclick, Agency 360- understand our market position and shift share.
- Hired a full deployment team of 6 to oversee all Luxury Consortia and Wholesales global markets.
- Work closely with revenue management and lead teams on collaborative strategies to increase revenue.
- Acute awareness of comp set, trends in market and demand from each account/agency.
Complex Director of Leisure Sales
The Duniway Hotel & Hilton Portland
09.2017 - 09.2021
- Luxury Sales- Played a critical role in establishing new partnerships for the Duniway Hotel with Fine Hotels and Resorts, Signature Travel, Travel leaders Select, Frosch, Ovation Travel and more. Remain as main contact for all hotel and luxury partner guidelines and procedures. Shifted share for FHR from Comp Set within 1st year with over 3,000 RNs.
- Attend all luxury travel trade shows including LE Miami, FHR Supplier Showcase Shows/Call centers, Select Showcase, Signature Travel and sales calls in target markets to drive sales within consortia accounts. Excellent and long standing relationships with all preferred partners.
- Responsible for all corporate negotiated and local negotiated accounts for Hilton Complex - actualized over $4.5 million per year, 22,500 RNs, exceeding budgeted sales goals year over year above 110%.
- Entertainment Market- Booked over $2.1 million in multiple A Talent and Group Tour Series - established great relationships within Tour Connection, Road Rebel, TAG, Tzell and ENT Production channels. KEY Market segment throughout Pandemic.
- FIT - Tour Operator - main contact for FIT partnerships.
- Shifted share to be the #1 preferred Hotel from comp set in 2018 and 2019. Nike, American Express & more.
- Participate in monthly owners meeting and annual budget review.
- Stayed on as the only Sales Director/Manager on throughout the entire pandemic and able to drive sales in stressed climate - booked multiple TV Productions, BT Projects and secured Leisure travel at over $450K in revenue.
- Awarded Leader of the Year for 2019 and Manager of the Quarter for Q4 2019.
Senior Sales Manager- Leisure & Business Travel
The Heathman Hotel
07.2015 - 09.2017
- Manage Leisure Consortiums such as American Express, Signature and Altour.
- Responsible for all Business Travel and acquired new accounts to drive sales results, exceeded goals by 150% YoY.
- Work actively in Lanyon, Sabre, Prolodgic TravelClick, production and market reports.
- Attend key trade shows, sales calls to create and maintain hotel partnerships.
Senior Sales Manager
The Nines, A Luxury Collection
07.2014 - 07.2015
- Managed all large luxury consortiums: American Express, Virtuoso, Signature plus Wholesale.
- Responsible for Business Travel and main contact for Nike, Roche, Deloitte- remained #1 preferred.
- Managed all ENT sales & main contact for VIPs onsite.
- Traveled actively to attend leading tradeshows and dedicated sales calls.
Director of Leisure Sales
St. Regis, Deer Valley
05.2011 - 07.2014
- Responsible for international and domestic luxury leisure sales. Identified and developed potential global markets through innovative marketing programs and sales goals in partnership with key luxury accounts
- Traveled actively to Australia, South America, Mexico, New Zealand and Domestic US to maximize all sales opportunities for the hotel.
- Developed acute knowledge in ski industry and relationships with high end FIT.
- Maintained close relationships with American Express, Virtuoso, Signature, Andrew Harper, Ensemble and Altour.
- Achieved over 100% of my quarterly and year end goals.
- Year over year, TMC and FIT grew over 150% due to my relationships and sales strategies in market.
- Actively hosted FAM's, Sites and client events at the Property.
- Worked closely with celebrities and high end clients who routinely booked $100K ++.
Leisure Sales Manager
Mandarin Oriental, Miami
01.2006 - 01.2010
- Managed US, Caribbean & Canadian leisure and wholesale market.
- Increased production for leisure market by 100%, year over year.
- Acute knowledge and relationships with major luxury consortiums.
- Actively traveled for sales calls, trade shows, maintaining and developing key accounts.
Education
Bachelor of Arts - Public Relations
Eastern Washington University
Cheney, WA06.2022
Skills
- Sales strategy focused
- Clear communication & Follow Up
- Client relationship management
- Revenue driven
- Creative collaboration
- Networking skills
- Problem solving & decision making
- Organization & Budgeting
- Data driven
- Team leader & Motivator
- Market research
- Sales reporting & Analysis
Timeline
Complex Director of Luxury Sales
Waldorf Astoria Cancun & Conrad Tulum Riviera Maya
10.2021 - Current
Complex Director of Leisure Sales
The Duniway Hotel & Hilton Portland
09.2017 - 09.2021
Senior Sales Manager- Leisure & Business Travel
The Heathman Hotel
07.2015 - 09.2017
Senior Sales Manager
The Nines, A Luxury Collection
07.2014 - 07.2015
Director of Leisure Sales
St. Regis, Deer Valley
05.2011 - 07.2014
Leisure Sales Manager
Mandarin Oriental, Miami
01.2006 - 01.2010
Bachelor of Arts - Public Relations
Eastern Washington University
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