JP Morgan
Hickory,NC
Summary
This engaging multimedia professional with robust experience in storytelling, audio and video production and digital content creation is known for strong collaboration skills, adaptability, and delivering impactful results. Proficient with industry-standard software, adept at multimedia editing, and skilled in engaging diverse audiences is ready to be your next reliable team player with a strategic mindset focused on achieving the highest standards.
Overview
2017
2017
years of professional experience
Work History
Multimedia Journalist / Morning Show Host
Today's Mixx FM / Miracle Media One LLC
2019 - 2025
- Research, develop and remotely deliver fun, upbeat and topical daily radio broadcast shows.
- Developed engaging content for live broadcasts, enhancing listener interaction and audience retention.
- Collaborated with production team to plan and execute on-air segments, improving show flow and timing.
- Conducted interviews with local celebrities and community leaders, fostering connections within the audience.
- Covered morning and breaking news in creative way.
- Balanced humor and lightheartedness with informative content, creating an entertaining yet valuable morning show experience for listeners.
- Championed the use of new broadcasting technology to improve audio quality, streamline production processes, and expand listener accessibility.
- Upheld strict adherence to FCC regulations and station guidelines, ensuring a responsible and compliant on-air presence.
- Emphasized diversity in guest bookings, strengthening the appeal of the morning show among varied demographics.
- Delivered timely news updates during broadcasts, ensuring accurate information was presented to listeners in an engaging manner.
- Increased social media following by consistently promoting the show across multiple platforms and engaging with listeners online.
- Streamlined show preparation process through organized scheduling of pre-production meetings, script reviews, and content brainstorming sessions.
Multimedia Journalist /Brand Manager /Morning Host
Curtis Media Group
2022 - 2022
- Developed and delivered fun, upbeat daily morning shows. Wrote and produced captivating station imaging for three station cluster, conducted music research, selected and scheduled music, worked with sales to create profitable promotions and events, met with business people and community leaders to develop relationships and show content for the communities served. Oversaw equipment maintenance, coached talent and made public appearances at community and station functions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Developed brand strategies to enhance market visibility and engagement.
- Coordinated cross-functional teams to align marketing initiatives with business goals.
- Analyzed consumer insights and market trends to inform branding decisions.
- Managed social media campaigns to drive audience growth and brand loyalty.
- Oversaw product launches, ensuring alignment with brand messaging and positioning.
- Collaborated with sales teams to optimize promotional materials and strategies.
- Mentor junior team members in branding best practices and strategic thinking skills.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Multimedia Journalist / Talk Show Host
WKQA Radio
2018 - 2020
- Researched and prepared segments for and hosted daily listener and guest - interactive broadcasts, produced program imaging elements and scheduled guests.
- Conducted live interviews with diverse guests, fostering engaging discussions on current topics.
- Developed and executed show segments to enhance audience engagement and listener retention.
- Curated relevant content and researched industry trends to inform programming decisions.
- Analyzed listener feedback to refine program format and improve overall show performance.
- Established community connections through outreach initiatives, promoting local events on-air.
- Connected with diverse guests, fostering an inclusive atmosphere that encouraged open dialogue and constructive debate.
- Enhanced brand image by consistently maintaining a professional and engaging on-air presence.
- Stayed informed of current events through daily news consumption, ensuring topical relevance in discussions on the show.
On-Air Talent (Part-Time)
Cumulus Media / Q98
01.2014 - 01.2017
- Created engaging radio shows with relevant and timely entertainment, creating listener participation on the air and via social media, resulting in increased ratings.
- Engaged audiences through dynamic on-air presentations and interactive segments
- Executed live broadcasts, ensuring seamless transitions and adherence to station protocols
- Utilized social media platforms effectively to promote on-air segments and interact with listeners, fostering a strong online community.
- Developed unique, creative show concepts that resonated with target demographics and generated positive feedback.
- Boosted station ratings by consistently delivering compelling content tailored to audience preferences.
Multimedia Journalist/Brand Mgr./OM/ AM Team Host
Current FM
01.2002 - 01.2008
- Created CCM ‘Positive Hit Radio, The Current.’ Hired and developed air talent, scheduled programming, music, promotions and hosted morning show.
- Directed program strategy, aligning initiatives with organizational goals to enhance community engagement.
- Oversaw budget allocation, ensuring efficient resource management and adherence to financial constraints.
- Developed and implemented training programs, enhancing staff capabilities and promoting professional growth.
- Established key performance indicators, evaluating program effectiveness and driving continuous improvement efforts.
- Cultivated partnerships with local organizations, expanding outreach and increasing program visibility within the community.
- Led strategic planning sessions, identifying opportunities for innovation and growth in service delivery models.
- Monitored industry trends, adapting programs to meet changing community needs and preferences effectively.
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Recruited and trained staff and volunteers to upgrade collective team skills.
- Mentored team members for professional development, resulting in increased productivity and job satisfaction.
- Provided ongoing direction and leadership for program operations.
- Collaborated closely with executive leadership to develop strategic plans for long-term growth.
- Monitored program performance to identify areas for improvement.
- Advanced community outreach efforts by forging strong relationships with local partners.
- Coordinated budgeting, scheduling and resource allocation to facilitate smooth flow of operations.
- Evaluated program performance through comprehensive data analysis, driving continuous improvement efforts.
- Developed and implemented marketing strategies to promote program awareness and participation.
- Established program policies and procedures to comply with regulatory requirements.
- Led change management initiatives, fostering a positive organizational culture during periods of transition.
- Spearheaded fundraising efforts to secure resources necessary for program sustainability and success.
- Fostered culture of innovation and continuous improvement, encouraging team feedback and ideas.
- Initiated community outreach programs to raise awareness and increase participation, strengthening community relations.
On-Air Talent/Production Director
AUDACY, INC. - Z104/94.9 THE POINT/101.3 2WD
01.1996 - 01.2003
- Crafted relevant, entertaining shows resulting in increased TSL, revenue and listener participation on-air, online and in person. Wrote and produced engaging ads for advertising clients.
- Engaged audiences through live broadcasts and interactive segments
- Developed original content for on-air programming and social media platforms
- Collaborated with production team to enhance show quality and listener engagement
- Conducted interviews with local artists, amplifying community voices
- Executed promotional events, increasing station visibility and listener participation
- Analyzed listener feedback to refine programming strategies and improve audience satisfaction
- Led initiatives to integrate digital media into on-air content delivery
- Enhanced listener engagement by incorporating trending topics and interactive segments in the on-air program.
- Adapted presentation style according to different formats and audiences, demonstrating versatility as an on-air talent.
- Participated in promotional events for the station, contributing to overall brand awareness and visibility within the community.
- Continuously refined on-air delivery and presentation skills by attending workshops, conferences, and professional development opportunities.
- Coordinated effectively with traffic managers to ensure timely delivery of ad spots during broadcasts.
- Cultivated relationships with industry professionals for networking opportunities and potential collaborations on future projects.
- Streamlined pre-production processes, increasing efficiency in show preparation and execution.
- Improved advertisers'' satisfaction by seamlessly integrating sponsored messages into the program without compromising content quality.
- Leveraged voice acting skills for various commercials produced at the radio station, showcasing range as an on-air talent.
- Kept current on industry trends and news stories, ensuring relevance of content discussed during programs.
- Monitored listener feedback regularly to identify areas of improvement and adjust programming accordingly for enhanced audience satisfaction.
Education
Pre-Pharmacy -
U.N.C.G.
Greensboro, NCSkills
- Adaptive learning capacity
- Researching
- Strong writing skills
- Excellent storytelling abilities
- Multimedia acumen
- Live streaming experience
Timeline
On-Air Talent (Part-Time)
Cumulus Media / Q98
01.2014 - 01.2017
Multimedia Journalist/Brand Mgr./OM/ AM Team Host
Current FM
01.2002 - 01.2008
On-Air Talent/Production Director
AUDACY, INC. - Z104/94.9 THE POINT/101.3 2WD
01.1996 - 01.2003
Multimedia Journalist / Morning Show Host
Today's Mixx FM / Miracle Media One LLC
2019 - 2025
Multimedia Journalist /Brand Manager /Morning Host
Curtis Media Group
2022 - 2022
Multimedia Journalist / Talk Show Host
WKQA Radio
2018 - 2020
Pre-Pharmacy -
U.N.C.G.