Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Juan Pablo Rocha

Irving,TX

Summary

Results-driven culinary and hospitality leader with extensive experience in food industry management across corporate, higher education, and premium hospitality environments. Proven track record in menu development, large-scale project management, operational excellence, and cost control. Skilled at building and motivating high-performing multicultural teams while maintaining exceptional quality standards and customer satisfaction.

Overview

10
10
years of professional experience

Work History

Product Design Manager

American Airlines
Fort Worth, TX
08.2021 - Current
  • Manage $102 million budget for international markets including Oceania, Asia, South America, and Europe.
  • Lead culinary innovation through strategic collaboration with global catering stations, incorporating competitive analysis to create distinctive dining experiences.
  • Drive cost optimization initiatives with procurement and finance teams while maintaining premium quality standards.
  • Achieved 12% improvement in customer satisfaction metrics for European market within one year.
  • Developed comprehensive food catalogs and streamlined project management processes, enhancing operational efficiency.
  • Conduct annual compliance reviews with on-field managers to ensure quality control and brand standards across global catering partners.

Executive Catering Chef

Aramark, Southern Methodist University College
Dallas , TX
07.2019 - 08.2021
  • Directed all culinary operations for an $18 million catering account, including menu development, strategic sourcing, costing, and inventory management
  • Led and mentored a diverse team of 40 kitchen and event staff, implementing career development programs that improved retention and enabled internal promotions
  • Delivered world-class catering experiences for high-profile events ranging from intimate gatherings to 1,500-person galas, featuring seasonal globally-inspired menus
  • Reduced food costs by 6.2% through innovative menu engineering and enhanced inventory control systems
  • Conceptualized and launched successful "pop-up" dining concepts showcasing regional and global cuisine
  • Developed specialized menus for Athletic Training Table and premium venues, including 34 suites, 5 clubs, and 3 bars

Aramark Corporate - Regional Culinary Support

  • Provided expert operational support to multiple higher education accounts throughout Texas during leadership transitions
  • Delivered specialized culinary expertise for high-profile client functions across the region
  • Mentored Executive Chef at Stephen F. Austin University is undergoing a critical transition period.
  • Implemented culinary retraining programs across multiple Texas higher education accounts to meet revenue targets

Corporate Culinary Manager/Executive Chef

Gideon Toal Management Services
Fort Worth, TX
02.2017 - 07.2019
  • Directed front and back-of-house operations for premium airport lounges across six major U.S. cities. Cities, with a 40% travel requirement.
  • Oversaw all culinary programs, including menu development, cost control, staffing, and team mentorship.
  • Cultivated and maintained strong client and supplier relationships across regional operations.
  • Led tastings and seasonal menu development for major airlines, including American Airlines, Qatar Airways, Japan Airlines, and Air France.
  • Orchestrated successful grand openings of new lounge locations, implementing efficient operational systems that minimized waste and optimized labor costs.
  • Developed targeted recruitment and training programs based on specific client needs, and guest satisfaction metrics.

Food and Beverage Manager

Hyatt Regency
Richardson, TX
10.2014 - 02.2017
  • Directed operations across multiple food and beverage outlets, with combined annual revenue of $7.9 million.
  • Developed and implemented an efficient inventory management system that reduced sitting inventory by $430,000 annually.
  • Led comprehensive hiring, training, and performance management processes for staff across multiple outlets.
  • Maintained exceptional customer satisfaction through proactive issue resolution and quality assurance.
  • Collaborated with senior leadership to establish and achieve financial and service goals.
  • Managed daily operations and weekly forecasting to ensure optimal resource allocation.

Education

Associate of Arts - Culinary Arts

The Art Institute of Houston, Houston TX, 2011
Houston, TX
08-2011

Skills

  • Project management
  • Budget management
  • Menu development
  • Culinary innovation
  • Inventory management
  • Cost control

Languages

Spanish
Native/ Bilingual

Timeline

Product Design Manager

American Airlines
08.2021 - Current

Executive Catering Chef

Aramark, Southern Methodist University College
07.2019 - 08.2021

Corporate Culinary Manager/Executive Chef

Gideon Toal Management Services
02.2017 - 07.2019

Food and Beverage Manager

Hyatt Regency
10.2014 - 02.2017

Associate of Arts - Culinary Arts

The Art Institute of Houston, Houston TX, 2011
Juan Pablo Rocha