J.R. Batchelor

Presided over day-to-day dealer variable/fixed operations supervising employees in sales, finance, parts, service, and detailing departments.

1. Achieved OEM required new sold unit market share in the first month
2. Implemented process for buying vehicles from the service drive and online
3. Store had not achieved CSI passing score in years implemented process to achieve CSI passing score after 30 days
4. Built BDC department for sales and service
5. RapidRecon time to line for trade-in/purchase units from 22 days to 3.2 days
6. Developed and implemented variable/fixed operation strategies that increased dealership revenue
7. Lead the recruitment, training, and development of staff for variable/fixed operations fostering a high-performance culture
8. Rebuilt the service department including adding new service advisors, service manager and technicians.
9. Collaborate with OEM to manage inventory and day supply ensuring availability of popular models and service parts.

10. Conducted regular meetings with dealership personnel to discuss progress towards company goals, performance issues, potential opportunities and challenges.

As General Sales Manager participated in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses, and operating profits for the new and used-sales departments, met with sales managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit.

• First Full Month: 26.4% YOY Increase In Total Gross
• First Full Month: 52.4% YOY Increase In Store Profit
• Developed and implemented strategies to increase sales revenue.
• Monitored CSI and took corrective action when needed.
• Identified areas needing improvement in order to maximize efficiency.
• Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.

Presided over day to day operations in fixed and variable departments supervising employees in sales, F&I, sales management, GSM, parts and service. Held full P&L responsibility, established monthly and quarterly budget and calculated monthly volume and revenue forecasts.

• Increased stall utilization 95%.
• Implemented service vehicle walk-around and MPI process.
• Increased variable operations revenue YOY 137%
• Implemented variable sales process for increase in avg. PVR from $1,680 to $4,523.
• ReconVelocity Day's To Retail Avg Of 3 Day's.
• Implemented daily reviews for CIT, Accounts Variable/Fixed Receivables, RDR, Rebates, Sales PVR & F&I PVR, Open RO's, Aging Inventory, Tracking MTD Fixed/Variable and CSI.
• Enhanced operational performance by developing effective and consistent systems and processes.

Working directly with the Owner/GM on both short and long-term strategic plans, advertising, asset meeting, CIT meeting, OEM meeting, staffing needs and compensation plans. Meeting weekly with the Owner/GM to review forecasts and gross profits for each department.

• Hiring and monitoring the performance of the department managers, holding daily sales meeting and daily sales training.
• Meeting with sales managers to plan and implement objectives for achieving sales and variable gross profit.
• Implemented extensive reconditioning process and lowered the trade/buy to retail ready days from 14 to 3.4 days.
• Created detailed processes for Phone, Internet and Walk-In Opportunities To Do Business.
• Implemented Variable/Fixed operations business development center.
• Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
• Identified weaknesses and implemented sales and business practices training to improve performance.
• Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.

Lead staff and oversee daily operations, determining monthly sales/profitability objectives, monitoring team performance and providing additional coaching as needed. Maintain constant focus on customer service and satisfaction. Create and implement marketing/advertising plans and sales strategies to effectively achieve required ROI. Developed and executed comprehensive business plan to drive market penetration.

• Drove monthly sales of new and pre-owned vehicles from 150 retail units monthly to 250+ retail units.
• For the first time in dealership history we retailed 1000 new units in 2018.
• #1 Buick/GMC dealership in Colorado.
• Forecasting and establishing monthly performance goals and objectives.
• Established operational guidelines and identified opportunities for improvement.
• Leading Buy/Sell of new Buick GMC point including creating website design, implement new DMS, select appropriate vendors, inventory audit, hiring and training of new staff and implementing new workflows and processes.

• Consulted with dealerships nationwide and trained General Managers, General Sales Managers, Sales Managers, F&I Producers and Sales Staff on strategies to maximize variable operations.
• Responsible for helping General Managers and their management teams grow business operations while providing world class guest experiences.
• Spent time with executive level management putting processes in place for monitoring variable operations to achieve maximum ROI.
• Lead implementation and training of new processes and workflows for fixed and variable operations staff.
• Analyzed business performance data and forecasted business results for upper management.

• Implementation of processes and extensive daily phone training including long-term follow up.
• Extensive experience leading profitable marketing and sales operations. Skilled in interacting with customers, vendors, and individuals from all organizational levels.
• Strong interest and background in realizing e-commerce potential. A history of significant profit, volume and customer satisfaction achievement.
• Generated over 55+% of total dealership sales new and used.
• Generated business outside primary market area.
• Identified opportunities for process improvements within the BDC department in order to maximize efficiency.
• Established ambitious goals for employees to promote achievement and surpass business targets.

• Conducted thorough market analysis of dealerships pricing within a 200 mile radius to ensure aggressive pricing on website platforms and back-end tools for Dealer.com, HomeNet and E-Car List.
• Increased Internet department sales from 65 to over 130 units per month with $2,500+ PVR.
• Generated monthly 46.67% total new and used vehicle sales from the Internet/BDC department.
• Recruited, hired and trained new hires to optimize profitability.
• Identified areas of improvement within the BDC operations to increase efficiency and effectiveness.
• Developed training materials for new employees joining the BDC team.