JR Cantrell
Foley,AL
Summary
Results-driven Sales Executive with over 30 years of experience in leading high-performing sales teams and driving revenue growth across diverse industries. Proven track record in developing and executing strategic sales plans, building and nurturing client relationships, and closing high-value deals. Expert in leveraging market analysis, competitive intelligence, and sales forecasting to identify opportunities and deliver innovative solutions that exceed targets. Adept at negotiating complex contracts, managing key accounts, and leading sales initiatives that enhance market share and profitability. Committed to fostering a collaborative team environment and using data-driven insights to drive strategic decision-making and achieve organizational goals.
Overview
26
26
years of professional experience
Work History
Senior Training and Technology Specialist (Remote)
Lingraphica
11.2020 - Current
- Provide training for development and use of Speech Generating Devices to patients and care partners with a conversion to sale rate of 81%.
- Mentor clients in best practices for technology use, fostering a culture of continuous learning and improvement.
- Streamlined communication channels between different departments through efficient utilization of collaboration tools.
- Improved customer satisfaction by providing timely and effective technology support.
- Provide exceptional customer service by troubleshooting technical issues promptly and accurately resolving problems.
- Developed training materials to educate new employees on new technology tools and applications.
- Used HubSpot, Slack, BaseCamp, SharePoint, Zoom, Team Viewer on regular basis and developed advanced proficiency.
- Involved in process improvement and project management as a senior member of the team.
- Provide new hire onboarding and training.
- Developed, planned, and facilitated yearly 3 day Annual Meeting. Developed content, managed operations, and facilitated meetings and activities.
President
ConnX Event Solutions
07.2016 - Current
- Spearhead the strategic direction and operational management of the company, overseeing all aspects of event planning and execution.
- Sold Event Sponsorships to industry leaders reaching 100% of available sponsorships.
- Drive revenue growth by identifying new business opportunities, forging strategic partnerships, and expanding market presence to 4 new markets yearly.
- Helped develop the First Alaska Leadership Symposium as well as the Alaska IT Awards Gala.
- Develop and manage annual budgets, ensuring profitability while maintaining high standards of quality and client satisfaction.
- Market to C suite sponsors and attendees and associations to build event attendance.
- Negotiate contracts for all event locations and services for multi-day events.
- Networking to build high visibility events to draw top tiered attendees and presenters.
- Cultivate and maintain relationships with key clients, stakeholders, and vendors to foster long-term partnerships and repeat business.
Director of Market Development
F2F Events, Inc.
10.2013 - 06.2016
- Developed IT tradeshow/conferences around the country in Tier A,B, and C cities meeting sales goals of 100K to 1 million+.
- Spearheaded market development helping increase the number Conferences produced from 14 in 2013 to
- Built strategic partnerships with Trade Associations and other Key partners nationally, and locally in markets served.
- Negotiated contracts with vendors and suppliers, securing favorable terms for the company.
- Developed a high-performing team by providing regular training and mentoring.
- Identified growth opportunities by analyzing market trends and competitor activities.
- Optimized product pricing strategies to maximize profitability while maintaining competitiveness in the market.
- Built strong relationships with key industry partners, enhancing collaboration opportunities.
- Collaborated with cross-functional teams to develop cohesive go-to-market strategies for new event launches.
Director of Market Development
SecureWorld Expo
06.2005 - 07.2013
- Increased overall paid attendance by 35% from 2010 to 2013.
- Developed and facilitated high level security conferences.
- Develop and implement market development strategies to expand the company’s presence and increase market share within the security events industry.
- Forge and manage strategic partnerships with key industry stakeholders, including corporate clients, vendors, and event venues.
- Collaborate with senior leadership to align market development strategies with overall business goals and objectives.
Event Director (volunteer)
Clark County Mayor's Prayer Breakfast
06.2011 - 01.2016
- Responsible for planning and operations for the annual event that hosts 900 of Clark County's political leaders, civic leaders, business leaders, and citizens every October.
Senior Event Director
Imark Communications
01.1999 - 10.2005
- Helped maintain a companywide 53 IT Conference and Tradeshows around the US.
- Fostered long-term client relationships by providing exceptional customer service, consistently delivering high-quality results that exceeded expectations.
- Maximized ROI for corporate clients by creating tailored sponsorship packages that aligned with their strategic objectives while delivering measurable results.
- Cultivated a culture of innovation within the team by encouraging idea sharing and adopting cutting-edge incremental revenue opportunities insuring overall event success.
- Increased event attendance by implementing innovative marketing strategies and engaging social media campaigns.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported [Number] team members and volunteers.
- Trained and supervised event staff to complete tasks on time.
Education
Communications
University of Arizona Communications 1988 - 1990
Tucson, AZCommunications
Clark College 1984-1987
Vancouver, WASkills
- Public Relations and Client Management
- Advanced Negotiation and Closing Skills
- Marketing
- Social Media
- Marketing Communications
- Strategic Thinking and Planning
- Technical Support Experience
- Business intelligence tools
- Data analytics proficiency
- Event planning and management
Timeline
Senior Training and Technology Specialist (Remote)
Lingraphica
11.2020 - Current
President
ConnX Event Solutions
07.2016 - Current
Director of Market Development
F2F Events, Inc.
10.2013 - 06.2016
Event Director (volunteer)
Clark County Mayor's Prayer Breakfast
06.2011 - 01.2016
Director of Market Development
SecureWorld Expo
06.2005 - 07.2013
Senior Event Director
Imark Communications
01.1999 - 10.2005
Communications
University of Arizona Communications 1988 - 1990
Communications
Clark College 1984-1987
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