Summary
Overview
Work History
Education
Skills
Timeline
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JUAN RIVERA

JUAN RIVERA

Coral Springs,FL

Summary

Tech-savvy Content Marketer with more than five years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.

Overview

9
9
years of professional experience

Work History

Content/Digital Marketing Manager

NationsBenefits
Plantation, FL
12.2021 - 04.2023
  • Developed and produced over 40 internal communications videos and over 30 health plan member tutorials
  • Developed a comprehensive social media strategy and communications plan to increase visibility, followers, traffic, and engagement, leading to LinkedIn page growth of 163% in less than ten months
  • Drafted, reviewed, edited, and offered recommendations on 1200+ pieces of literature produced by other team members and freelancers in a calendar year
  • Maintained content marketing calendar to schedule creation and delivery deadlines.
  • Managed content distribution to online channels and social media platforms.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Conducted regular content audits to identify gaps and redundancies in content.
  • Developed and implemented successful digital marketing campaigns to increase customer engagement and brand awareness.
  • Approved, reviewed, and edited content flowing to websites.

Marketing Communications Manager

SHERWIN WILLIAMS
05.2018 - 09.2021
  • Successfully managed and prioritized multiple marketing communications projects with budgets ranging from $50,000 to $500,000
  • Increased traffic for district websites by 30% through the development and execution of targeted content strategies for the Protective & Marine Coatings Division
  • Coordinated ongoing communications to 500+ P&M team members, including webinars and email newsletters, resulting in an 82% engagement rate.
  • Coordinated effective placements of media announcements, billboards, and print ads for maximum effectiveness and exposure
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining a cohesive organizational strategy

Producer/Social Media Coordinator

CNN
08.2014 - 04.2018
  • Developed innovative social media strategies and strong creative content driving traffic and increasing engagement by 110% YOY
  • Directed talent/anchors throughout the air/recording of shows/reports
  • Coordinated successful execution of interviews, segments, and special programs
  • Increased viewing audience for entertainment show by 50% in less than six months through writing and producing unique content across social media channels
  • Delivered social campaigns that generated engagement to drive word-of-mouth, awareness, and viewership.

Education

Bachelor of Arts (BA) - Communications

Nova Southeastern University
Davie, FL
07.2014

Skills

  • Social Media Strategy
  • Content Marketing
  • Data Analysis and Reporting
  • Adobe Creative Suite
  • Project Management Coordination
  • Email Marketing and Marketing Automation
  • Thought Leadership
  • Digital Marketing
  • Campaign Conceptualization
  • Action Plans
  • Strategic Marketing

Timeline

Content/Digital Marketing Manager

NationsBenefits
12.2021 - 04.2023

Marketing Communications Manager

SHERWIN WILLIAMS
05.2018 - 09.2021

Producer/Social Media Coordinator

CNN
08.2014 - 04.2018

Bachelor of Arts (BA) - Communications

Nova Southeastern University

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JUAN RIVERA