JUAN RIVERA
Coral Springs,FL
Summary
Tech-savvy Content Marketer with more than five years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Overview
9
9
years of professional experience
Work History
Content/Digital Marketing Manager
NationsBenefits
12.2021 - 04.2023
- Developed and produced over 40 internal communications videos and over 30 health plan member tutorials
- Developed a comprehensive social media strategy and communications plan to increase visibility, followers, traffic, and engagement, leading to LinkedIn page growth of 163% in less than ten months
- Drafted, reviewed, edited, and offered recommendations on 1200+ pieces of literature produced by other team members and freelancers in a calendar year
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Managed content distribution to online channels and social media platforms.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Conducted regular content audits to identify gaps and redundancies in content.
- Developed and implemented successful digital marketing campaigns to increase customer engagement and brand awareness.
- Approved, reviewed, and edited content flowing to websites.
Marketing Communications Manager
SHERWIN WILLIAMS
05.2018 - 09.2021
- Successfully managed and prioritized multiple marketing communications projects with budgets ranging from $50,000 to $500,000
- Increased traffic for district websites by 30% through the development and execution of targeted content strategies for the Protective & Marine Coatings Division
- Coordinated ongoing communications to 500+ P&M team members, including webinars and email newsletters, resulting in an 82% engagement rate.
- Coordinated effective placements of media announcements, billboards, and print ads for maximum effectiveness and exposure
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining a cohesive organizational strategy
Producer/Social Media Coordinator
CNN
08.2014 - 04.2018
- Developed innovative social media strategies and strong creative content driving traffic and increasing engagement by 110% YOY
- Directed talent/anchors throughout the air/recording of shows/reports
- Coordinated successful execution of interviews, segments, and special programs
- Increased viewing audience for entertainment show by 50% in less than six months through writing and producing unique content across social media channels
- Delivered social campaigns that generated engagement to drive word-of-mouth, awareness, and viewership.
Education
Bachelor of Arts (BA) - Communications
Nova Southeastern University
Davie, FL07.2014
Skills
- Social Media Strategy
- Content Marketing
- Data Analysis and Reporting
- Adobe Creative Suite
- Project Management Coordination
- Email Marketing and Marketing Automation
- Thought Leadership
- Digital Marketing
- Campaign Conceptualization
- Action Plans
- Strategic Marketing
Timeline
Content/Digital Marketing Manager
NationsBenefits
12.2021 - 04.2023
Marketing Communications Manager
SHERWIN WILLIAMS
05.2018 - 09.2021
Producer/Social Media Coordinator
CNN
08.2014 - 04.2018
Bachelor of Arts (BA) - Communications
Nova Southeastern University
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