Summary
Overview
Work History
Education
Skills
Further Experience
Timeline
Generic

Cynthia Carranza

Spring,TX

Summary

Seasoned business leader with a focus on team development, merchandise management, and increasing the bottom line profit. Experience of 30 years in retail management, ranging from boutiques, outlets, and big-box stores.

Knowledgeable in all aspects of retail operations, including merchandising, inventory, financial leadership, loss prevention, staffing, training, and performance management. Excellent organizational, problem-solving, and decision-making abilities. Work closely with employees, customers, and vendors.

Overview

19
19
years of professional experience

Work History

Assistant General Manager

Bass Pro Shops
Spring, TX
04.2024 - 06.2025
  • Opened new stores for big-box retailer as the AGM.
  • Oversaw Facilities department, Visual Merchandisers, and Group Sales Managers.
  • Conducted monthly operational audits and weekly firearms FFL compliance checks.
  • Trained and supported staff on procedures and policies to enhance "World Class" customer service.
  • Implemented safety protocols through monthly safety meetings and accident report management.
  • Collaborated with Asset Protection on investigations and weekly alert reports.
  • Assisted Tracker Boats and Service teams with sales discussions, store promotions, and scheduling.
  • Handled hiring, performance evaluations, and disciplinary actions for staff.

Retail Manager

Bass Pro Shops
Katy, TX
07.2016 - 04.2024
  • Conduct store inventory annually . Cycle counts monthly.
  • Conduct job interviews, post open positions, write employee performance evaluations. Program used is Work Day.
  • Plan and strategize the execution of company Visual Merchandising Directives across store departments and drive aisles with department leaders and managers.
  • Monitor inventory levels. Communicate with Retail Specialists and vendors in food & beverage, apparel, footwear and toys and gifts.
  • Supervise multiple departments as well as conduct manager on duty store functions daily. Trained in firearm sales, front end and receiving operations. Manage all soft-lines and gifts departments.
  • Develop Team Leads merchandising and leadership skills.

Assistant Store Manager

JCPenney
Katy, TX
06.2012 - 07.2016

Oversaw the set process within each department. Organize and execute all store events, set sales goals for commissioned teams. Performance management, appraisals, drive the MOD program, drive credit acquisition, come up with contests that drive results, associate engagement and recognition, opening and closing store responsibilities, scheduling, manage salary costs weekly, monitor and assist the Omni-Channel process, Manage and develop supervisors, visual team, and merchandise associates as well as all store associates.

Managing Director

Lacoste Outlet
Cypress, TX
05.2011 - 06.2012

Contributed to professional development of client staff through effective training and mentorship. Recruited, hired and trained employees on operations and performance expectations. Ranked top volume store in district with a 44% comp increase. Improved controllable expenses through managing payroll and supply orders. Improved store’s shrink from 2.58% to .97%. Evaluated merchandise needs and communicated to the District Manager on a weekly basis.

Store Manager

Pacific Sunwear Of California Inc
San Antonio, TX
09.2006 - 06.2011

Managed inventory tracking and physical inventory counts to minimize loss.
Oversaw inventory management through cycle counts, audits and shrinkage control.
Strengthened work flow productivity by hiring, managing and developing top talent. Projected weekly sales goals, managed payroll, executed visual sets and window changed including marketing set up and promotions for events.

Education

Palo Alto College
San Antonio, TX

Skills

  • Merchandise planning
  • Performance management
  • Sales/gross margin
  • Vendor relations
  • Visual merchandising
  • Client account management
  • Leadership development
  • Recruiting and hiring
  • Cross-functional team management
  • Schedule/payroll management

Further Experience

  • BCBG Max Azria, San Antonio TX- Store Manager
  • Lillie Rubin Boutiques, San Antonio TX- Store Manager
  • A/X Armani Exchange Outlet, San Marcos TX- Collection Manager / Hiring Manager
  • Banana Republic, San Antonio TX- Merchandise Manager / Hiring Manager
  • County Seat Stores, San Antonio TX- Co-Manager
  • Cato Fashions, San Antonio TX - Co-Manager

Timeline

Assistant General Manager

Bass Pro Shops
04.2024 - 06.2025

Retail Manager

Bass Pro Shops
07.2016 - 04.2024

Assistant Store Manager

JCPenney
06.2012 - 07.2016

Managing Director

Lacoste Outlet
05.2011 - 06.2012

Store Manager

Pacific Sunwear Of California Inc
09.2006 - 06.2011

Palo Alto College