Music, writing and performance
JT BOLIN
Creative Director
Lawton,MI
Summary
Talented and results-oriented creative professional with 30+ years experience leading teams, managing projects and developing strategies and engaging target audiences. A proven track record of developing successful and innovative consumer packaging and marketing campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and nuanced understanding of bridging the gaps for a successful solution.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Senior Creative Manager, Graphics
Newell Brands
Kalamazoo, MI
11.2017 - 02.2023
- Implemented strategy to bring production work in-house across all business units. Recruited design team and established protocols, process and workflow, eliminating external costs, $1.2 million savings. Reporting team of 24.
- Collaborated with Packaging, Sourcing and Supply Chain on Project Fuel, Newell's productivity improvement initiative. Produced packaging standards guide, $1.5 million 2 year cost savings.
- Implemented Marketing and Design WoW process with Workfront's workflow, tracking and reporting projects from concept to delivery, 3 months change management, cross-functional training.
- Led rebranding campaign for global FoodSaver packaging with 300+ SKUs. Optimizing communication of claims and category distinction. +64% sales, +$.6 million.
- Developed strategic packaging and display communication for Calphalon innovation (AquaShield™, MineralShield™) project on Classic and Premier cookware with high-impact new, nonstick technology claims.
- Established standards and guidelines for packaging regulatory compliance (PSRC guide), Workfront (Artwork Release and Reporting), preflighting artwork and proofing checklists (internal and vendor).
- Collaborated with senior leadership establishing and implementing design project scope, deliverables and resource estimating standards for Marketing forecasts.
Manager, Graphic Design
Newell Brands
Kalamazoo, MI
11.2013 - 11.2017
- Recruited new employees and trained on processes and standards for the then newly formed Design Center, specifically for the Writing business unit.
- Collaborated cross-functionally on Network manual project: funnel tasks and timeline from idea to launch as subject matter expert for graphic design. Led training at multiple locations.
- Led largest refresh project for Sharpie brand, 1500+ SKUs, nearly 3 years to complete.
- Developed and maintained cross-functional and vendor relationships.
- Maximized team performance by monitoring daily activities and mentoring designers.
- Maintained positive, professional, organized, and safe environment for the team.
- Managed internal and external teams to create print, display, collateral and digital assets for sales and marketing on the Writing business unit portfolio brands.
- Managed memberships for 60+ designers (AIGA, Monotype).
Leader, Graphics
Newell Brands
Oak Brook, Illinois
08.2010 - 11.2013
- Executed brand strategies for packaging, display and collateral.
- Directed freelance and design agency on external projects.
- Directed photo and video shoots, produced video and audio projects.
- Approved press proofs for internal and external projects.
Education
Bachelor of Arts - Communication
Wheaton College
Wheaton, IL 01.1986 - 05.1989
Skills
Collaboration
Interests
Health and wellness
Timeline
Senior Creative Manager, Graphics
Newell Brands
11.2017 - 02.2023
Manager, Graphic Design
Newell Brands
11.2013 - 11.2017
Leader, Graphics
Newell Brands
08.2010 - 11.2013
Bachelor of Arts - Communication
Wheaton College
01.1986 - 05.1989