Juan Camilo Suarez Rubio
Miami Shores
Summary
Results-driven Sales Leader with over 20 years of experience scaling revenue and building high-performing teams within the software and technology sectors. Proven expertise in driving sales growth, managing strategic partnerships, and leading diverse sales teams to exceed ambitious targets. Adept at solution selling, consultative sales, and developing go-to-market strategies that foster long-term client relationships and maximize revenue potential. Extensive experience in partner management, enabling collaboration to expand market reach and deliver comprehensive solutions to clients. Deep understanding of the LATAM market.
Overview
15
15
years of professional experience
Work History
Sales Director Solution Led
Adobe
02.2021 - Current
- Achieved significant revenue growth, increasing annual recurring revenue from $2M in 2021 to $16.5M in 2024, by spearheading sales strategy and execution in the LATAM region
- Successfully expanded the customer base, growing the number of new customers from 106 to 328 by 2024
- Led a high-performance team of 8 sales professionals, providing strategic guidance and coaching to ensure consistent achievement of sales targets
- Developed and implemented comprehensive sales plans that drove Adobe product penetration, boosted revenue generation, and fostered strong partnerships with key regional stakeholders
- Acted as a primary liaison for partner management, cultivating strategic relationships with key solution partners to accelerate business growth and expand the market presence of Adobe solutions
- Represented Adobe at industry events, presenting strategic vision and thought leadership, which increased brand visibility and reinforced the company's leadership in the market
Territory Sales Manager
SAP
03.2019 - 02.2021
- Responsible for net new sales and to achieve overall revenue target of the CX portfolio (Commerce, Marketing, CRM) in the North Region of Latin America
- Identify and qualify opportunities, develop and drive strategy and nurture executive relationships
- 120% Quota Achievement 2019
- 105% Quota Achievement 2020
Customer Experience Territory Sales Manager
OpenText
03.2017 - 03.2019
- Responsible for overseeing and developing the Latam Territory (Except Brazil and Mexico) to drive company revenue for Customer Experience Management portfolio
- In charge of developing and executing innovative sales strategies and build new partnerships with potential clients and partners
- Conduct client presentations, workshops, and negotiations
Sales Specialist DDM
SAP
03.2015 - 03.2017
- Responsible for net new sales of DDM portfolio (HANA, SCP, EIM, OpenText)
- Identify and qualify opportunities, develop and drive strategy and nurture executive relationships
- Also, responsible to achieve overall revenue target of the territory
- Highest Quota Achiever LAC North FKOM 2017
- (216% Year Achievement)
- Quota achievement Q2,3,4/16, Q4/15
Account Executive
SAS Institute
10.2011 - 03.2015
- Helped the major accounts in the North Region of Latam to leverage their data about customers, financials, operational and more, into meaningful information through Data Management, Advanced Analytics, Business Intelligence, and industry-specific solutions
- Responsible for leading the sales strategy and provide directions to the supporting sales team to obtain an effective coverage and meet sales targets
- (Presales team, Business partners, Marketing and Professional services unit)
- 116% Quota Achievement 2013 and 100% Quota Achievement 2012
Account Executive
ETB
11.2009 - 10.2011
- Company Overview: Empresa de Telecomunicaciones de Bogotá is one of the major Telecommunications companies in Colombia
- Managed the relationships with the assigned customers of the government sector
- Responsible for Sales activities and business development in assigned accounts
- Met revenue quota goals on a monthly, quarterly and yearly basis
- Empresa de Telecomunicaciones de Bogotá is one of the major Telecommunications companies in Colombia
Mid-Market Sales Representative
IBM
11.2009 - 10.2011
- Manage the relationships between IBM and named customers of the manufacturing/ Government industry
- In charge of generate new leads and increase sales
- Responsible to introduce IBM's product portfolio
- (HW, SW and Services)
Education
Bachelor of Science - Business Administration and Marketing
Webber International University
Babson Park, FL03.2003
Leader within -
Kellog Professional Education
01.2024
Certificate - CX Professional Certified
Forrester
01.2020
Certificate - Tackling the Challenges of Big Data
Massachusetts Institute of Technology
01.2014
Skills
- Sales Strategy & Execution
- Team Leadership & Development
- Direct Sales & Business Development
- Partner Management
- Market Analysis & Competitive Positioning
- Solution Selling & Consultative Sales
- Negotiation & Closing Deals
- Performance Metrics & Reporting
Education And Training Certifications
- Bachelor of Science - Business Administration and Marketing, Webber International University, Babson Park, FL, 03/03
- Tackling the Challenges of Big Data, Massachusetts Institute of Technology, 2014
- CX Professional Certified, Forrester, 2020
- Leader within, 2024
Timeline
Sales Director Solution Led
Adobe
02.2021 - Current
Territory Sales Manager
SAP
03.2019 - 02.2021
Customer Experience Territory Sales Manager
OpenText
03.2017 - 03.2019
Sales Specialist DDM
SAP
03.2015 - 03.2017
Account Executive
SAS Institute
10.2011 - 03.2015
Account Executive
ETB
11.2009 - 10.2011
Mid-Market Sales Representative
IBM
11.2009 - 10.2011
Leader within -
Kellog Professional Education
Certificate - CX Professional Certified
Forrester
Certificate - Tackling the Challenges of Big Data
Massachusetts Institute of Technology
Bachelor of Science - Business Administration and Marketing
Webber International University
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