JUAN C. MORENO
Sacramento,CA
Summary
Results-driven CFO leveraging over 25 years of financial expertise to drive business growth in agribusiness and CPG industries. Recovered $5M in duties and restructured financial partnerships, ensuring long-term sustainability. Effective in building teams and collaborating with executive leadership to align financial strategies with corporate objectives.
Overview
27
27
years of professional experience
Work History
Chief Financial Officer
ADAMS GROUP
Sacramento, CA
06.2025 - Current
- Built FP&A function from the ground up, hiring and leading a 5-person team to establish processes and systems for forecasting, budgeting, capital allocation and ERP readiness.
- Restructured and led 10-person controlling team across multi-entity organization in trucking, grain, and oil operations serving commodity, B2B, and retail customers.
- Recovered $5M in duties through IEEPA tariff refund by defining protest strategy with legal counsel.
- Transitioned banking partners and structured a commercial loan deal moving away from asset-based lending.
- Transitioned audit and tax partners to enhance tax optimization efforts for family office legal entities.
Sr. Director of Finance – Commercial Office
BLUE DIAMOND GROWERS
Sacramento, CA
09.2023 - 05.2025
- Led financial strategy for $1.5B global business, supporting the CCO and leadership team.
- Advised CEO and CFO on M&A and JV partnership due diligence, enhancing financial sustainability and strategic alignment.
- Oversaw financial planning, budgeting, and forecasting processes to support corporate objectives and drive informed decision-making.
- Developed financial data analytics roadmap and restructured commercial finance team to improve operational effectiveness.
Sr. Director of Finance – Innovation and Global Consumer Division
BLUE DIAMOND GROWERS
Sacramento, CA
09.2021 - 08.2023
- Financial lead for $1.0B global business across multiple product categories, channels, and geographies.
- Collaborated with senior leadership to create and implement accelerated strategic business plan, enhancing market responsiveness.
- Conducted investment analysis to identify innovation and long-term growth opportunities, supporting strategic decision-making.
Finance Director & Sr. Finance Manager – Global Consumer / Corporate Finance
BLUE DIAMOND GROWERS
Sacramento, CA
04.2016 - 08.2021
- Led business transformation initiatives, including divestitures and licensing deals, while managing corporate and international FP&A and developing automated reporting solutions.
- Directed financial planning and analysis for agricultural operations and growth initiatives.
- Oversaw budget preparation and monitoring for various departmental projects.
- Led cross-functional teams to implement cost-saving measures and efficiency improvements.
Management Consultant, Finance Integration
Resources Global Professionals (RGP)
01.2015 - 12.2016
- Coordinated financial integration for leading European logistic logistics
Sr. Sales Finance Manager
General Mills, Inc.
01.2011 - 12.2015
- Managed $1.5B in Revenue and $350M trade spend across multiple segments.
Director of Finance
Cereal Partners Worldwide (Nestle & GIS JV)
01.2004 - 12.2011
- Director of Finance (Mexico, $200M) & Regional Controller (Caribbean & Central America, $50M across 23 markets).
Senior Finance Analyst
General Mills, Inc.
01.2000 - 12.2004
- US Retail & International Division, $500M+ refrigerated meals business.
Education
MBA -
Washington University in St. Louis
BS - Industrial Engineering
Universidad de los Andes
ColombiaBusiness Leadership Series -
Stanford University Graduate School of Business
Sustainability Business Practices Certificate -
Institute of Management Accountants
CMA -
Institute of Management Accountants
Analytical Tools and Techniques -
Institute of Management Accountants
Unraveling the Complexities of ESG Reporting -
Institute of Management Accountants
Navigating Climate Disclosures -
Institute of Management Accountants
Skills
- Capital Allocation & Covenant Compliance
- Credit Agreement Negotiation
- Risk Management Strategies
- Multi Entity Structures
- M&A due diligence
- FP&A development
- Board & Lender Reporting
- Global Supply Chain Management
- Tariff & Trade Compliance
Education And Credentials
- Analytical Tools and Techniques - Institute of Management Accountants
- Unraveling the Complexities of ESG Reporting - Institute of Management Accountants
- Navigating Climate Disclosures - Institute of Management Accountants
- Sustainability Business Practices Certificate - Institute of Management Accountants
- Business Leadership Series — Stanford University Graduate School of Business
- CMA — Institute of Management Accountants
- MBA — Washington University in St. Louis
- BS Industrial Engineering — Universidad de los Andes, Colombia
Board And Governance
- Global Chair, ICMA Board of Regents, 01/01/26, Present
- Global IMA Board Member, IMA Global Markets Committee
- ICMA Board of Regents, 01/01/22, 12/31/26
Accomplishments
- Hispanic Business Leaders Making a Global Impact - 2021
- IMA Outstanding Service Award - Chair of Board of Regents - 2026
Timeline
Chief Financial Officer
ADAMS GROUP
06.2025 - Current
Sr. Director of Finance – Commercial Office
BLUE DIAMOND GROWERS
09.2023 - 05.2025
Sr. Director of Finance – Innovation and Global Consumer Division
BLUE DIAMOND GROWERS
09.2021 - 08.2023
Finance Director & Sr. Finance Manager – Global Consumer / Corporate Finance
BLUE DIAMOND GROWERS
04.2016 - 08.2021
Management Consultant, Finance Integration
Resources Global Professionals (RGP)
01.2015 - 12.2016
Sr. Sales Finance Manager
General Mills, Inc.
01.2011 - 12.2015
Director of Finance
Cereal Partners Worldwide (Nestle & GIS JV)
01.2004 - 12.2011
Senior Finance Analyst
General Mills, Inc.
01.2000 - 12.2004
MBA -
Washington University in St. Louis
BS - Industrial Engineering
Universidad de los Andes
Business Leadership Series -
Stanford University Graduate School of Business
Sustainability Business Practices Certificate -
Institute of Management Accountants
CMA -
Institute of Management Accountants
Analytical Tools and Techniques -
Institute of Management Accountants
Unraveling the Complexities of ESG Reporting -
Institute of Management Accountants
Navigating Climate Disclosures -
Institute of Management Accountants