Juan Diaz De Leon
Growth & Revenue Optimization Expert
Denver,CO
Summary
Growth-focused leader with a track record of optimizing sales and marketing strategies to increase revenue, enhance customer retention, and improve operational efficiency. Adept at leveraging data analytics, automation, and performance marketing to drive sustainable business growth. Highly skilled in stakeholder management and cross-department collaboration, working closely with product, marketing, and operations teams to drive strategic initiatives. Experienced in building scalable processes, improving lead conversion, and aligning sales and marketing efforts for maximum impact. Fun fact: once broke a World Record for the longest handshake—lasting 43.5 hours—proving that endurance, creativity, and engagement are key to making an impact.
Overview
11
11
years of professional experience
Work History
Team Lead, Inside Sales & Account Management
Pie Insurance
Denver, CO
07.2023 - Current
- Lead a team of sales agents and account managers who consistently exceed annual targets and rank 3rd out of 3,800 partner agencies.
- Develop and execute growth initiatives that improve lead conversion and customer retention.
- Collaborate with marketing teams to refine lead generation strategies and increase MQL-to-SQL conversion rates.
- Implemented CRM automation and data-driven reporting, improving efficiency and sales tracking.
- Partner with product and analytics teams to drive insights-based decision-making for growth initiatives.
- Promote a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Enhance overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Establish clear performance metrics for the team which help in tracking progress towards set targets effectively.
Team Lead, Account Management
Pie Insurance
Denver, CO
09.2021 - 07.2023
- Designed and led customer engagement campaigns, improving lifetime value and retention rates
- Partnered with product teams to implement customer feedback loops, driving product improvements based on data insights
- Implemented practices that achieved a 91% retention rate monthly, even during COVID-19 when many businesses closed. Collaborated with cross-department teams to retain customers during this challenging time
- Regularly collaborated with operations and marketing stakeholders to refine processes and optimize customer journeys
- Coached team members in techniques necessary to complete job tasks.
- Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
Account Manager
Pie Insurance
Denver, Colorado
04.2020 - 09.2021
- Boosted the company's overall retention and renewal rates by consistently retaining 97% of my book of business month-over-month during the first year of COVID-19.
- Conducted data-driven analysis of customer purchasing behaviors, optimizing sales outreach and targeting
- Partnered with marketing and analytics teams to improve sales funnel performance
- Worked with cross-functional teams to develop tailored solutions for customer retention
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Inside Sales Representative
Pie Insurance
Denver, Colorado
11.2018 - 04.2020
- As the third sales team member hired at the company, I generated $1M in new business premium within my first year.
- Managed full sales cycle, from initial outreach to closing deals.
- Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
- Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
Founder
Seeabout
Denver, Colorado
05.2015 - 03.2018
- Led business development and go-to-market strategies for a tech startup. Built strategic partnerships and expanded market presence through business collaboration, networking and marketing initiatives.
Business Development Manager
Network Search Associates
04.2014 - 05.2015
- Built and managed a team focused on talent acquisition and client relationship development.
Education
Bachelor of Arts - Economics
Colorado State University
Fort Collins, CO 08.2007 - 05.2011
Economics
Kingston University
London, England 05.2001 -
Skills
Problem-solving
Timeline
Team Lead, Inside Sales & Account Management
Pie Insurance
07.2023 - Current
Team Lead, Account Management
Pie Insurance
09.2021 - 07.2023
Account Manager
Pie Insurance
04.2020 - 09.2021
Inside Sales Representative
Pie Insurance
11.2018 - 04.2020
Founder
Seeabout
05.2015 - 03.2018
Business Development Manager
Network Search Associates
04.2014 - 05.2015
Bachelor of Arts - Economics
Colorado State University
08.2007 - 05.2011
Economics
Kingston University
05.2001 -
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