Dynamic sales and business development leader with over 27 years of experience in retail, B2B sales, and team management. Proven track record of driving revenue growth, building strong customer relationships, and leading high-performing teams. Bilingual in English and Spanish, with expertise in sales strategy, lead generation, and visual merchandising. Recognized for exceeding sales targets and delivering exceptional customer experiences.
Spearheaded the development of an entire Generator department. The service included sales/visits and overseeing the install through customer engagement strategies, addressing inquiries with in-depth knowledge of product features, pricing, and installation options, leading to an increase in closed deals.
• Built and nurtured strong client relationships through active listening, strategic communication, and exceptional problem-solving skills, driving repeat business and referrals.
• Provided expert troubleshooting and technical support to resolve customer issues, enhancing overall satisfaction and trust.
• Expanded the company’s market reach by developing and executing targeted lead generation strategies, including cold calling, email campaigns, and referrals.
• Leveraged CRM software to efficiently track customer interactions, manage sales pipelines, and optimize lead conversion rates.
• Collaborated cross-functionally with marketing and operations teams to streamline sales processes and execute successful project completions.
• Engaged in industry training and vendor meetings to stay ahead of market trends, enhancing product knowledge and sales effectiveness.
• Mastered the specifications of leading generator brands (Kohler, Generac, Briggs & Stratton) to provide tailored recommendations based on customer requirements.
Increased sales revenue by 15% through strategic customer engagement and relationship building as a first project.
• Led business development initiatives, driving growth through acquisitions and joint ventures.
• Uncovered and capitalized on new revenue opportunities within assigned territories and existing client bases through customized service plans unique to each client's needs.
• Negotiated vendor contracts to optimize service offerings and enhance profitability.
• Developed and executed strategic sales initiatives to expand market reach and customer engagement.
• Facilitated 70E training sessions, ensuring compliance and customer education.
• Scheduled and coordinated EPM's including infrared scans to align with customer availability, optimizing service efficiency.
Partnered with team members to streamline bilingual service delivery, fostering stronger customer relationships and boosting satisfaction scores.
Managed 12 retail locations, driving a 40% increase in profitability through targeted sales initiatives.
• Streamlined operational processes, reducing inefficiencies and ensuring that each location
consistently reflected company branding and values.
• Led and mentored store managers, providing training on effective scheduling, payroll
management, merchandising strategies, and visual presentation to enhance profitability.
• Drove sales growth by implementing market-specific strategies, maximizing revenue
potential across all stores.
• Provided hands-on training and leadership support to store teams, addressing staffing
needs, onboarding new hires, and resolving performance issues.
• Conducted performance evaluations to assess team strengths, implement improvement
strategies, and enhance sales outcomes.
• Maintained active client engagement through wireless sales contacts, fostering customer
retention and consistent revenue.
• Proactively addressed customer complaints, refining operational strategies to improve
satisfaction and reducing service issues.
• Developed and managed sales processes, ensuring seamless technical and commercial
responses to customers and account representatives.
• Boosted revenue and profit margins through exceptional customer service, data-driven sales
protocols, and swift issue resolution.
• Created impactful sales and management presentation materials to support business
development efforts.
• Increased repeat business and customer loyalty through effective relationship management
and service excellence.
• Led top-performing sales teams, consistently achieving and surpassing sales goals while
receiving multiple awards and recognitions.
• Optimized store layouts using detailed plan-o-grams to maximize merchandising effectiveness
and drive sales.