Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Affiliations
Work Availability
Work Preference
Timeline
ee
JUAN G. RODRIGUEZ

JUAN G. RODRIGUEZ

Houston,TX

Summary

Dynamic sales and business development leader with over 27 years of experience in retail, B2B sales, and team management. Proven track record of driving revenue growth, building strong customer relationships, and leading high-performing teams. Bilingual in English and Spanish, with expertise in sales strategy, lead generation, and visual merchandising. Recognized for exceeding sales targets and delivering exceptional customer experiences.

Overview

36
36
years of professional experience

Work History

Generator Sales

Colwell Electric
Houston, TX
01.2023 - 05.2024

Spearheaded the development of an entire Generator department. The service included sales/visits and overseeing the install through customer engagement strategies, addressing inquiries with in-depth knowledge of product features, pricing, and installation options, leading to an increase in closed deals.

• Built and nurtured strong client relationships through active listening, strategic communication, and exceptional problem-solving skills, driving repeat business and referrals.

• Provided expert troubleshooting and technical support to resolve customer issues, enhancing overall satisfaction and trust.

• Expanded the company’s market reach by developing and executing targeted lead generation strategies, including cold calling, email campaigns, and referrals.

• Leveraged CRM software to efficiently track customer interactions, manage sales pipelines, and optimize lead conversion rates.

• Collaborated cross-functionally with marketing and operations teams to streamline sales processes and execute successful project completions.

• Engaged in industry training and vendor meetings to stay ahead of market trends, enhancing product knowledge and sales effectiveness.

• Mastered the specifications of leading generator brands (Kohler, Generac, Briggs & Stratton) to provide tailored recommendations based on customer requirements.

Business Development

Colwell Electric
Houston, TX
10.2020 - 12.2023

Increased sales revenue by 15% through strategic customer engagement and relationship building as a first project.

• Led business development initiatives, driving growth through acquisitions and joint ventures.

• Uncovered and capitalized on new revenue opportunities within assigned territories and existing client bases through customized service plans unique to each client's needs.

• Negotiated vendor contracts to optimize service offerings and enhance profitability.

• Developed and executed strategic sales initiatives to expand market reach and customer engagement.

• Facilitated 70E training sessions, ensuring compliance and customer education.

• Scheduled and coordinated EPM's including infrared scans to align with customer availability, optimizing service efficiency.

Bilingual Sales Representative

Sprint/TMobile
Houston, TX
03.2020 - 10.2020

Partnered with team members to streamline bilingual service delivery, fostering stronger customer relationships and boosting satisfaction scores.

  • Increased customer retention by recommending tailored upgrades and service plans.
  • Consistently achieved high customer satisfaction ratings for problem resolution and service.
  • Provided customer support and assistance in both languages, translating information about products and services as needed.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Established strong customer relationships through excellent service and follow-ups.
  • Offered personalized suggestions based on customer needs, including new devices or upgrades, plan changes, and accessory purchases.
  • Addressed customer inquiries or complaints, as well as assisted in troubleshooting devices.
  • Met and exceeded individual sales targets and goals set by the manager.
  • Key holder/closer for the location for six months during employment.

Marketing Manager

Radio Shack
Houston, TX
05.2015 - 12.2017

Managed 12 retail locations, driving a 40% increase in profitability through targeted sales initiatives.

• Streamlined operational processes, reducing inefficiencies and ensuring that each location

consistently reflected company branding and values.

• Led and mentored store managers, providing training on effective scheduling, payroll

management, merchandising strategies, and visual presentation to enhance profitability.

• Drove sales growth by implementing market-specific strategies, maximizing revenue

potential across all stores.

• Provided hands-on training and leadership support to store teams, addressing staffing

needs, onboarding new hires, and resolving performance issues.

  • Insured 12 locations, other than my own, were maintained according to company Standard & Operation Procedures and was responsible for driving sales and maximizing profitability across all stores in my market.
  • Available for additional training as needed
  • Reduced process lags by managing employees to ensure stores reflected the company’s image and values.

Senior Sales Manager

Radio Shack
Houston, TX
06.1997 - 12.2017

• Conducted performance evaluations to assess team strengths, implement improvement

strategies, and enhance sales outcomes.

• Maintained active client engagement through wireless sales contacts, fostering customer

retention and consistent revenue.

• Proactively addressed customer complaints, refining operational strategies to improve

satisfaction and reducing service issues.

• Developed and managed sales processes, ensuring seamless technical and commercial

responses to customers and account representatives.

• Boosted revenue and profit margins through exceptional customer service, data-driven sales

protocols, and swift issue resolution.

• Created impactful sales and management presentation materials to support business

development efforts.

• Increased repeat business and customer loyalty through effective relationship management

and service excellence.

• Led top-performing sales teams, consistently achieving and surpassing sales goals while

receiving multiple awards and recognitions.

• Optimized store layouts using detailed plan-o-grams to maximize merchandising effectiveness

and drive sales.

Senior Sales Associate/Assistant Manager

Radio Shack
Houston, TX
09.1992 - 06.1997
  • Tasked with achieving sales goals given along with TSP (service plans) as well as offering our in house financing with a Radio Shack Credit Card through proper customer service and interaction
  • Was responsible for filling all stock on floor to insure product was ready for Customer purchase as well as insuring that all products were priced properly and in its correct location using proper visual merchandising
  • Was top sales associate in sales in store as well as achieving top sales in wireless receiving multiple awards and certificates
  • Assisted sales manager in creating detailed plan-o-grams to maximize space and optimize display for merchandise

Aerospace Ground Equipment Mechanic

U.S.A.F.
Biloxi, MS
06.1988 - 06.1992
  • Maintained equipment such as aircraft generators, bomb lifts, hydraulic lifts, light carts, heaters and other pieces of equipment required for flight line use and maintenance of aircrafts.
  • Performed preventive and corrective maintenance actions to keep equipment operating at peak performance.
  • Installed new accessories onto existing ground support equipment.
  • Worked in bench stock, parts and tool management. Ensured that parts and tools needed for use on all equipment were readily available.
  • Insured tools were checked out, returned, and accounted for at the end of each shift using a chit system.
  • Managed all parts ordered; if deemed defective, they were returned using proper procedures for replacement or for credit.
  • Used advanced skills and training to deploy, assemble, and disassemble equipment for mechanical components during Operation Desert Shield/Storm.

Education

High school or equivalent -

Sidney Lanier High School
San Antonio, TX

Skills

  • Sales
  • Business Development
  • Lead Generation
  • CRM
  • Fluent in English/Spanish
  • Team Leadership
  • Visual Merchandising
  • Customer Relations
  • Training
  • Sales Strategy

Languages

Spanish
Professional
English
Professional

Accomplishments

  • Radio Shack Leaders Club
  • Y/Y sales 85-115%
  • Achieved Market Manager on first go round
  • Exceeded monthly sales target for 12 consecutive months

Affiliations

  • Shooting pool when time permits.
  • Spending time with my family whenever possible.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemote

Important To Me

Work-life balanceCompany Culture401k matchStock Options / Equity / Profit SharingPersonal development programsHealthcare benefitsPaid time offTeam Building / Company RetreatsCareer advancement

Timeline

Generator Sales

Colwell Electric
01.2023 - 05.2024

Business Development

Colwell Electric
10.2020 - 12.2023

Bilingual Sales Representative

Sprint/TMobile
03.2020 - 10.2020

Marketing Manager

Radio Shack
05.2015 - 12.2017

Senior Sales Manager

Radio Shack
06.1997 - 12.2017

Senior Sales Associate/Assistant Manager

Radio Shack
09.1992 - 06.1997

Aerospace Ground Equipment Mechanic

U.S.A.F.
06.1988 - 06.1992

High school or equivalent -

Sidney Lanier High School
JUAN G. RODRIGUEZ