Sales leader with a proven record at Miccosukee Casino & Resort, generating over $800K in Rooms & Catering Sales. Skilled in strategic planning and team development, with a focus on relationship building and budget management. Consistently exceeds revenue targets while improving guest experiences through innovative catering solutions.
Overview
8
8
years of professional experience
Work History
DIRECTOR OF SALES & CATERING
Miccosukee Casino & Resort
10.2024 - Current
Established a new sales and catering team for the resort so we can elevate our sales force to corporate and social markets
Partner with our engineering and facilities team on creating a 30-60-90 plan on how to embellish the 30,000 square feet of meeting space without doing a full renovation plan
Re-created new innovative menu’s by partnering with our Executive Chef and Director of Food and Beverage
Weekly sales blitzes with our sales team to extract as many leads in the Dade County school system
Fabricated the Resorts first Bridal & Quince Expo so there is more exposure on what the Miccosukee Casino & Resort has to offer
Invited to be on the South Dade Chamber Board of Directors Team
For the past 4 months, the new sales team has produced over $800K in Rooms & Catering Sales for the resort
CVENT Leads have converted to Definite Contracts for the first time in the resorts history
DIRECTOR OF EVENT PLANNING & OPERATIONS
Biscayne Bay Marriott
Miami, Florida
01.2018 - 01.2020
DIRECTOR OF CATERING & CONFERENCE SERVICES
Thesis Hotel - Miami Coral Gables
Create our own Group Catering EXPO for local corporate groups and Social Catering EXPO for local guests in South Florida; the vision is to capture all group/social business by hosting them for a day-in-a-life experience at Thesis Hotel Miami
Lead the hotel vision in creating a seamless guest to hotel staff relationship which maximizes our flow through and future engagements with local and transient guests
Partner with the hotel ownership to manage forecasted leads/budget spread and marketing plans for all upcoming projects such as Capex spend
Re-creating the hotel foundation so the hotel can run smoothly and executive upscale services to our guests and associates
Work closely with our corporate marketing team in customizing our hotel website
Partner w/ Local Food & Beverage purveyors to create local activations
Contract Destination Companies so a commission process of funds maintains an additional revenue source
Manage the F&B cost by mainstreaming the menus with catering and food and beverage outlets so no waste is occurred
DIRECTOR OF CATERING & CONFERENCE SERVICES
Mr. C Hotel Miami
Coconut Grove
Leading the Catering and Conference Team in maximizing all details in the corporate & social market
Implement new standards to meet all guests' expectations and contract demands
The Team collectively surpassed all forecasted revenue month to month and created new streaming avenues for new catering business
Manage over 7 Groups a week with only 2500 square feet of meeting space
Develop new menu concepts for the catering department
Engage with our clients' visions and design to ensure client's message is properly conveyed
This practice results in recurring business from clients such as Saks 5th Avenue, Heineken Global, JP Morgan many more
DIRECTOR OF EVENT MANAGEMENT
JW Marriott Hotel
Downtown Miami
Meeting/Event Director directing the overall planning of meetings and special events which includes designing and implementing meeting planning policies and procedures
Oversee our event management team inception of project to advise them on concept and design in order to ensure client's message is properly conveyed
This practice results in recurring business from clients such as Humana Health and Wells Fargo
Develop working relationships with outside vendors and establishing prices and service agreements to enhance the event experience and to increase additional revenue opportunities for the property
Managed over 27,000+ square feet of meeting space inventory meeting inventory along with our revenue manager to maximize our productivity & profit
Develop new menu concepts for all four restaurant outlets
DIRECTOR OF FOOD & BEVERAGE
Playa Largo Resort & Spa
Key Largo, Florida
Manage the overall Food & Beverage areas which include the Culinary Department, Catering & Event Department and Restaurant outlets
Organize and plan the execution of the F/B budget spread with the Executive Chef & F/B Managers to successfully operate 4 restaurant outlets and the catering department
Partner with the Senior Vice President to implement the company strategy on cost savings and innovated ideas
Managed 88 weddings/social galas for 2018 along with 65 corporate groups
Develop the F&B management team to be ready to take the next role
Create new and special promotions that will improve guest satisfaction and fabricate future relationships
Ensure that the receiving, holding, and issuance of products are within the quality and control standards
Monitor all guest service standards, constantly seeking ways to improve product and service standards are followed
Partner with our sales force on marketing strategies to sell the resort to corporate and local cliental within the United States
Provide leadership with the Shaner Group ownership on opening hotels across the US &
SENIOR DIRECTOR OF EVENT PLANNING
Fontainebleau Hotel
Miami Beach
DIRECTOR OF EVENT PLANNING & OPERATIONS
Eden Roc
Miami Beach
DIRECTOR OF EVENT MANAGEMENT
Doral Golf Resort & Spa
Doral, Miami
Education
BA - HOSPITALITY MANAGEMENT & AS CULINARY ARTS
Johnson & Wales University
North Miami
Skills
Team development and leadership
Sales strategy
Strategic planning and execution
Policy development
Implementation of company plans
Quality assurance and brand standards
Relationship building
Budget management
Profit and loss oversight
Cost efficiency
Inventory control and purchasing
Past Experience
DIRECTOR OF SALES & CATERING, Miccosukee Casino & Resort, 10/01/24, Present, Established a new sales and catering team for the resort to elevate our sales force to corporate and social markets., Partnered with engineering and facilities team on creating a 30-60-90 plan for enhancing the 30,000 square feet of meeting space., Re-created innovative menus by partnering with Executive Chef and Director of Food and Beverage., Conducted weekly sales blitzes with sales team to extract leads in the Dade County school system., Fabricated the resort's first Bridal & Quince Expo for increased exposure., Invited to be on the South Dade Chamber Board of Directors Team., New sales team produced over $800K in Rooms & Catering Sales in 4 months., CVENT Leads converted to Definite Contracts for the first time in the resort's history.
DIRECTOR OF CATERING & CONFERENCE SERVICES, Thesis Hotel - Miami Coral Gables, Created Group Catering EXPO for local corporate groups and Social Catering EXPO for local guests., Led hotel vision in creating a seamless guest to hotel staff relationship., Partnered with hotel ownership to manage forecasted leads/budget spread and marketing plans., Re-created hotel foundation for smooth operations and upscale services., Worked closely with corporate marketing team in customizing hotel website., Partnered with Local Food & Beverage purveyors for local activations., Contracted Destination Companies for additional revenue sources., Managed F&B cost by mainstreaming menus with catering and food and beverage outlets.
DIRECTOR OF CATERING & CONFERENCE SERVICES, Mr. C Hotel Miami - Coconut Grove, Led Catering and Conference Team in maximizing details in corporate & social market., Implemented new standards to meet guests' expectations and contract demands., Team surpassed all forecasted revenue month to month., Managed over 7 Groups a week with only 2500 square feet of meeting space., Developed new menu concepts for catering department., Engaged with clients' visions to ensure proper message conveyance.
DIRECTOR OF EVENT MANAGEMENT, JW Marriott Hotel – Downtown Miami, Directed overall planning of meetings and special events., Oversaw event management team from project inception to advising on concept and design., Developed working relationships with outside vendors to enhance event experience., Managed over 27,000+ square feet of meeting space inventory.
DIRECTOR OF FOOD & BEVERAGE, Playa Largo Resort & Spa – Key Largo Florida, Managed overall Food & Beverage areas including Culinary Department, Catering & Event Department, and Restaurant outlets., Organized F/B budget spread with Executive Chef & F/B Managers., Partnered with Senior Vice President on cost savings and innovative ideas., Managed 88 weddings/social galas and 65 corporate groups in 2018.
DIRECTOR OF EVENT PLANNING & OPERATIONS, Biscayne Bay Marriott – Miami Florida, 01/01/18, 12/31/20
SENIOR DIRECTOR OF EVENT PLANNING, Fontainebleau Hotel - Miami Beach
DIRECTOR OF EVENT PLANNING & OPERATIONS, Eden Roc - Miami Beach
DIRECTOR OF EVENT MANAGEMENT, Doral Golf Resort & Spa – Doral Miami
Physical Education Teacher/Adjunct Professor at Miami Dade Public Schools and Florida International UniversityPhysical Education Teacher/Adjunct Professor at Miami Dade Public Schools and Florida International University