Juan Ortega
New York,NY
Summary
Results-driven Field Sales Manager successful at maintaining and driving consistent territory sales with proactive strategies. Highly knowledgeable about products and skilled at cultivating relationships underpinning profitable long-term operations. Talented team leader and motivator, relationship builder, and presenter.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Field Sales Manager
Constellation Brands
New York, NY
02.2012 - Current
- Developed and executed sales strategies for new and existing accounts.
- Managed team of 10+ sales representatives across multiple counties.
- Coached distributor sales force on best practices and effective selling techniques.
- Conducted market research to identify customer needs and tailor sales plans.
- Analyzed competitors' pricing, promotions, and market share trends for strategic insights.
- Cultivated strong professional relationships with key clients to enhance business development.
- Reviewed monthly reports from regional teams to ensure targets were met or exceeded.
- Resolved customer complaints promptly to maintain satisfaction and loyalty.
New York State Manager
Ste. Michelle Wine Estates
New York, NY
04.2004 - 08.2009
- Executed comprehensive sales and trade marketing initiatives, driving growth and profitability.
- Managed distributor depletion plans to align with corporate profitability targets.
- Developed pricing strategies to enhance revenue streams.
- Monitored distributor performance against financial objectives, ensuring adherence to corporate plans.
- Oversaw inventory management to facilitate new item introductions aligned with brand initiatives.
- Conducted impactful sales meetings, delivering product presentations and educational seminars on wine.
- Analyzed market trends to pinpoint growth opportunities within the region.
- Coordinated logistics for special events, enhancing brand visibility throughout the state.
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
National Brand Manager Latin Brands
Palm Bay Imports
Syosset, NY
01.2001 - 01.2004
- Developed and implemented effective marketing strategies for new brand launch.
- Assessed campaign performance against initial goals; adjusted strategies as necessary.
- Created comprehensive launch plans outlining objectives, tactics, timelines, and budgets.
- Managed budgets for marketing activities including advertising, events, and promotions.
- Maintained current knowledge of industry trends to inform branding initiatives.
- Collaborated with sales teams on product launches, pricing strategies, and promotional efforts.
- Analyzed competitor brands to establish unique positioning for company offerings.
- Conducted market research to identify target segments and consumer preferences.
Education
Bachelor of Science - Mathematics
York College
Jamaica, NY05-1982
Skills
- Sales strategy and market analysis
- Customer relationship management
- Team leadership
- Pricing strategies
- Competitive analysis
- Effective communication
- Problem solving
- Cross-functional collaboration
- Data analysis
- Sales presentations
- Mentoring and training
- Teamwork
- Time management
- Multitasking
- Self-motivation
- Adaptability
- Attention to detail
- Active listening
- Presentation skills
Affiliations
- Lead an active life style
- Exercise enthusiast
- Snowboarder
- Mountain Biker
Accomplishments
- Voyager Award Winner
Certification
- WSET CERTIFIED Level 2
Languages
Spanish
Native/ Bilingual
Timeline
Field Sales Manager
Constellation Brands
02.2012 - Current
New York State Manager
Ste. Michelle Wine Estates
04.2004 - 08.2009
National Brand Manager Latin Brands
Palm Bay Imports
01.2001 - 01.2004
Bachelor of Science - Mathematics
York College
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