Juan Bermudez

Own the regional digital growth strategy for Avolta across the Caribbean and Cruise markets, with accountability for revenue performance, omnichannel execution, and loyalty adoption. Act as the regional decision-maker and strategic bridge between local markets and global product, technology, and HQ leadership to scale digital initiatives with measurable commercial impact.

Key impact and leadership responsibilities:

• Scaled Reserve & Collect e-commerce revenue from under USD $1M to over USD $5M across the Caribbean by defining the regional growth roadmap, optimizing conversion and pickup performance, and accelerating new market rollouts.
• Own the end-to-end omnichannel customer journey, ensuring alignment between performance marketing, digital storefronts, pricing, inventory visibility, order flow, and in-airport pickup execution
• Led and coordinated cross-functional teams across marketing, product, IT, operations, payments, merchandising, and country leadership to improve digital project execution, delivery speed, and operational readiness across multiple markets.
• Implemented standardized data analytics and reporting frameworks to track campaign performance, digital revenue, conversion, fulfillment, and loyalty penetration, leveraging GA4, Power BI, and behavioral analytics for informed executive decisions.
• Oversaw content strategy and creation for digital platforms, optimizing product content, promotional messaging, and airport-specific creative for local relevance, brand consistency, and conversion across web and in-store touchpoints.
• Built regional playbooks, governance models, and training programs enabling store teams to convert travelers into loyalty members and pre-order customers, strengthening adoption and execution quality.
• Drove structured delivery and release management through Jira and ServiceNow, ensuring timely issue resolution and continuous optimization across markets.

Owned the end-to-end marketing, brand, and digital growth strategy for Zomee and Unimom in the U.S. market, with responsibility for go-to-market execution, customer acquisition, e-commerce performance, and brand positioning. Led the launch and scale of Zomee from concept to national presence while strengthening Unimom’s footprint through integrated DTC and partner-led channels.

Launched and scaled the Zomee brand from zero to national distribution within two years, defining brand strategy, positioning, messaging, and commercial rollout across digital and physical channels.

• Owned direct-to-consumer growth engine, building and managing Shopify e-commerce platforms, end-to-end purchase flows, CRM, and performance marketing campaigns that enhanced customer acquisition and retention.
• Built and scaled strategic partnerships with hospitals, clinics, lactation professionals, distributors, and healthcare payors across 30+ U.S. states, driving credibility, adoption, and long-term growth.
• Led and developed a 16-person in-house marketing and creative team, complemented by external agencies, establishing clear KPIs, execution standards, and a performance-driven culture.
• Implemented and optimized insurance qualification and verification flows, enabling eligible mothers to access breast pumps through healthcare coverage, unlocking a scalable growth channel.
• Oversaw content strategy and creation across web, e-commerce, education, and social channels, ensuring consistent brand voice and alignment of content with conversion, trust-building, and customer education goals.
• Managed cross-functional collaboration across marketing, product, operations, fulfillment, and external partners to ensure seamless customer experience from acquisition through delivery.
• Key impact and leadership responsibilities:

Managed end-to-end e-commerce operations across multiple product categories, owning online sales performance, merchandising, fulfillment, and customer experience. Combined digital execution with operational optimization to improve revenue growth, delivery speed, and inventory accuracy.

• Managed online storefront and commercial execution, overseeing product catalog, pricing, promotions, and customer experience.
• Expanded digital revenue through Amazon and eBay marketplace integrations, increasing product visibility and online sales.
• Oversaw shipping and fulfillment operations, enhancing delivery timelines and ensuring order accuracy.
• Implemented inventory control processes that reduced discrepancies and streamlined operational efficiency.
• Collaborated with suppliers and internal teams to align merchandising, logistics, and customer service.

Led product marketing and go-to-market initiatives for digital security solutions across Latin America, translating complex technical capabilities into clear value propositions for distributors, partners, and end customers.

• Executed regional go-to-market strategies for viewQ product line in Latin American markets, driving alignment with local market needs.
• Developed sales enablement assets, product positioning, and competitive messaging, enhancing support for distributors and sales teams.
• Delivered training programs, demos, and webinars, improving partner capability and increasing product adoption.
• Partnered closely with engineering and sales teams to localize messaging and support successful product launches.