Juan Pasquel

• Cold Calling & Prospecting
• Lead Generation & Qualification
• Providing Customers with Quotes & Estimates
• Follow-up on Quotes & Closing Sales
• Follow-up on Current Customers & Finding New Customers
• Meeting & Exceeding Company Sales Goals
• Marketing & Brand Promotion
• Door-to-Door Sales & Client Visits
• Email Follow-up & Client Communication
• Relationship Building & Customer Retention

As CEO of Forklifts USA, Inc., an authorized forklift dealer in Webb County, Laredo, I managed a team of 15 employees across multiple departments, including Sales, Operations, Service, Parts, Rentals, Accounting, and Assets. I was responsible for driving revenue growth through equipment sales, service, parts, rentals, and tires, while overseeing company operations and ensuring the highest standards of performance. Additionally, I managed the full spectrum of human resources activities, including hiring, firing, and developing the employee handbook, while ensuring compliance with tax preparation and financial regulations.

Key Responsibilities:

• Directed and managed a team of 15 employees across Sales, Operations, Service, Parts, Rentals, Accounting, and Assets, ensuring cohesive teamwork and alignment with company goals.
• Led the recruitment, hiring, and firing processes, ensuring that staff aligned with the company’s values and strategic objectives.
• Developed and implemented the employee handbook, setting clear expectations for workplace policies, procedures, and safety regulations.
• Oversaw all aspects of tax preparation and ensured timely, accurate filing in compliance with federal and state regulations.
• Managed operations, inventory, and assets to maintain optimal product availability and reduce downtime across all departments.
• Cultivated strong customer relationships to drive revenue growth, providing equipment sales, parts, service, rentals, and tires to meet clients’ needs.
• Developed and executed marketing strategies to increase brand visibility and market share in the Laredo region.
• Managed financial operations, including budgeting, accounting, and cost control, ensuring profitability and financial stability.
• Negotiated contracts, service agreements, and terms with customers and suppliers to secure favorable outcomes and improve client retention.

As the Territory Manager for JP Equipment, an authorized TCM Forklift Dealer in the Valley, I was responsible for developing a new territory from scratch and driving significant sales in both new and used forklifts. I proactively generated leads through cold calling, prospecting, and warm calls, following up with potential clients via phone and email to close deals. In addition to managing the full sales process, I worked closely with our bank partners to arrange financing options for customers, quoted monthly payments, and evaluated equipment trade-ins to provide comprehensive solutions. Through relentless effort and strategic sales tactics, I grew my sales from $500,000 in my first year to $1.5 million by the time I left.

Key Responsibilities:

• Generated leads and built a new customer base from the ground up through cold calling, prospecting, and warm calls, ensuring a continuous sales pipeline.
• Followed up on leads through phone calls and emails, maintaining consistent communication with prospects and existing customers to close deals.
• Provided detailed quotes to customers, including monthly payment options, working closely with the finance department to secure financing through preferred bank partners.
• Evaluated equipment trade-ins and provided fair and competitive trade-in quotes to customers, ensuring they received maximum value for their equipment.
• Managed the full sales process from lead generation and product presentation to negotiating and closing sales.
• Delivered outstanding customer service, maintaining strong relationships to encourage repeat business and referrals.
• Collaborated with the internal team to ensure smooth delivery, after-sales support, and customer satisfaction.

Key Achievements:

• Generated $500,000 in sales in the first year of operations in a new territory, building a customer base from scratch and quickly establishing a market presence.
• Increased sales to $1.5 million by the time of departure, consistently surpassing sales targets through a combination of proactive lead generation, effective sales tactics, and relationship-building.
• Secured financing for customers by quoting competitive monthly payments through our bank partners, making it easier for businesses to invest in new and used forklifts.
• Evaluated equipment trade-ins and offered attractive buyback solutions, which helped to close deals faster and build customer loyalty.
• Established and maintained long-term relationships with clients, ensuring high levels of customer satisfaction, repeat sales, and referrals.

As a Sales Representative at McCombs Ford West, I excelled in selling both new and used vehicles in a highly competitive, 100% commission-based environment. Through intense training, I gained deep product knowledge and mastered sales techniques that allowed me to consistently exceed sales targets. At just 21 years old, I became one of the top performers, selling 17-20 vehicles per month and generating monthly earnings between $7,000 and $10,000. My success was driven by generating leads, following up with potential buyers, and maintaining strong relationships with repeat customers.

Key Responsibilities:

• Sold new and used vehicles, providing in-depth product knowledge and guiding customers through the buying process with a consultative approach.
• Participated in an intensive sales training program, developing expertise in sales strategies, customer service, and closing techniques.
• Generated leads, made outbound calls, and followed up on incoming leads, qualifying prospects based on their creditworthiness and vehicle needs.
• Re-engaged previous customers through trade-in offers, ensuring repeat business and customer loyalty.
• Scheduled appointments and maintained an active pipeline of prospects, ensuring high customer engagement and a steady flow of sales.
• Worked in a 100% commission-based environment, where consistent performance and exceeding sales targets were key to generating significant income.
• Consistently achieved sales goals and earned monthly commissions ranging from $7,000 to $10,000 based on sales performance.

Key Achievements:

• Sold 17-20 vehicles per month, consistently exceeding sales goals and contributing to the dealership’s success.
• Earned between $7,000 and $10,000 per month in commissions, thriving in a performance-based environment.
• Won weekend contests, earning bonuses of up to $2,000 for making appointments and closing deals.
• Built a strong customer base by maintaining ongoing relationships, resulting in repeat sales and referrals.
• Demonstrated exceptional lead generation and follow-up skills, contributing to a robust sales pipeline and successful deal closures.