Accomplished and dedicated in Sales and Marketing Executive with strong communications and interpersonal skills. Expertise in integrated marketing strategies with a proven track record for exceeding revenue goals and achieving consistent and dynamic results.
Overview
25
25
years of professional experience
Work History
Home Energy Consultant
ADT Solar
02.2023 - 11.2023
Conducted sales and marketing activities and serves as a direct point of contact for ADT Solar customers
Responsible for ensuring customer needs and expectations were met, conducting a preliminary survey of home's viability for solar, preparing sales proposals and presentations, and working with customers to complete the necessary documentation required for the saleCommunicate courteously with customers to ensure needs and expectations are met and conducted home surveys to assess home viability for solar installation, including photographing and documenting home information
Prepared sales proposals and presentations to obtain a sale contract and necessary documents
Developed sales leads creatively and may cover sales leads
Recorded accurate measurements and correct descriptions of homes inspected
Prepared appropriate specifications and computed system costs through company software
Executed contracts on behalf of the company, observing company policy as to credit terms of saleAdvised customers about solar system additions including mounts, batteries, and other system upgrades
Contacted customers throughout installation process to ensure customer satisfaction and develop referrals, Maintained customer information in Salesforce and Attended to all required Company/Team meetings
Executed marketing events at different locations events to promote ADT Solar Moved up to 40 pounds occasionally, by lifting, carrying, pushing, pulling objects marketing tools to events venues
Wireless Sales Manager
Premium Retail Services
03.2018 - 04.2022
Recruits, leads, coached, guided, mentored, developed and managed a team of Wireless Sales Representatives
Inspired and motivated our teams to achieve assigned sales and reporting targets
Responsible & accountable to store sales and operational performance
Met and exceed established monthly/weekly personal KPIs
Lead and executed recruiting efforts to maintain required staffing levels of top-quality talent in
all assigned locations
Conducted daily field visits and maintained a visible presence within a market to ensure excellence
Analyzed performance data and regularly reports on wireless store strengths, weaknesses,
and opportunities, taking appropriate actions based on store/market needs
Foster professional and productive relationships with in-store management and associates
Represented a great model of professionalism, work ethic, and determination.
Store Lead
Mosaic Sales and Marketing, SMS Samsung
01.2014 - 02.2018
Conducted consumer facing activities including greeting, product demos, and sales recommendations
on Samsung Product Portfolio
Facilitated consumer product training workshops as well as knowledge transfer to Best Buy Sales
staff through daily learning activities
Responsible for building brand presence through coordination with Best Buy Project Team
in maintaining merchandising standards, as well as performing all required planogram changes within
the SES area
Completed all required trainings and achieved Expert Level Samsung Product Certification
through Samsung Academy
Provided competitive analysis and sales trends to upper management upon request
Demonstrated effective decision-making skills and a high level of reasoning by resolving any issues in
a professional manner consistent with both Mosaic & 20/20 Companies and Samsung Standards
Completed all call reports, paperwork, and on-going personal training on time and met all
deadlines.Submitted weekly store schedules based on store traffic and required coverage
profile
Ensured part time SES personnel were compliant and up to date in all functional areas
Trained and managed part time SES employees
Established exceptional working relationship with Best Buy Management and Staff
and communicated daily/weekly goal expectations, as well as coordinated on sales initiatives
Achieved Samsung Lead Certification
Responsible for evaluating, coaching,
and submitting performance reviews on Samsung Experience Consultants
Program Awards and Achievements as SES at Best Buy #54 and #56t place in District, Samsung SUHD Sales Contest, July 2015.d Place in Dallas South Market, Note 5 Pre-Order Contest, August 2015.t Place in Area, 2nd in Nation, Tab S2 Contest, October 2015.t Place in Dallas South Market, 3rd in District, HHP Contest, November 2015.t Place in Dallas South Market for S7 Preorder and Sales Totals, March 2016
Won Samsung Tab S Contest for highest sales percentage for DFW Market
Achieved highest percentage to goal for DFW South Market for Black Friday week of 2016
Won both Samsung Galaxy S6 Preorder and Sales Contest DFW Market 2015
Senior Account Executive
UNIVERSAL MUSIC AND VIDEO DISTRIBUTION
02.1999 - 01.2013
Directed all aspects of Latin music business for major national accounts in retail, ensuring product placement and visibility at point of sale to maximize effective marketing strategies
accounts included Wal-Mart, Anderson Merchandisers, Best Buy, Circuit City, Target, Kmart Transworld, Musicland, Virgin Megastore Hastings, Target, Grupo Central de Discos and the top 20 Latin Independent Distributors accounts like Central, Hastings, Ritmo Latino, El Tunel and top 20 Latin Indies from Puerto Rico and all over USA
Managed all phases of talent and agent relations including launch support, cross promotions with media / retailers / sponsors, and appearances for artists such as Marco Antonio Solis, Tigres Del Norte, Montez de Durango,Juanes, Paulina Rubio, Enrique Iglesias (partial list)
Expanded Latin record label integrated strategies to include advertising in accounts web sites
Enter to win promotions to feature Latin artist future releases
Developed and executed integrated promotions with key Retail and One stops accounts
Consistently achieved over 100% of forecasted unit sales goals
Developed promotions that featured artist catalog music to compliment future releases
Led quarterly sales presentations launching new priority artists to retailers and field sales teams
Initiated exclusive discounts and promotions for Latin distributors to secure increased inventories of new artists at launch time which included a reduced risk program
Education
LACC - Marketing & Advertising
Los Angeles City College
Los Angeles, CA
LATT Los Angeles Trade Tec
Los Angeles, CA
Skills
Integrated Marketing Strategies
Media Planning / Relations
Hispanic Multicultural Marketing
Ability to work independently
New Product Launch
Promotional Marketing
Strong Organizational Skills
Strong Presentation Skills
Budgeting & Forecasting
Microsoft Office applications
Marketing Latin Music
Affiliations
Billboard and LARAS: Latin Academy of Recordings Artist & Sciences (Latin Grammy’s) High School Booster Club 2011 President Soccer Coach for U10&U14 teams at DSA ,(Duncanville Soccer Association) Choir Member – Duncanville Holy Spirit Church