Experienced social media strategist with profound understanding of Black and Hispanic audiences. Proficient in crafting compelling content, fostering audience engagement, and executing effective digital marketing strategies. Strong advocate for authentic storytelling, dedicated to broadening Netflix\'s influence through impactful social campaigns.
Overview
21
21
years of professional experience
Work History
Chief Operating Officer / Brand and Campaign Manager
Keys 2 Vault Properties, LLC.
05.2023 - Current
Manage short- and mid-term rental operations, driving efficiency, profitability, and guest satisfaction
Ensure regulatory compliance and implement pricing strategies to boost revenue
Lead contract negotiations and maintain high property standards through team management
Utilize technology to streamline operations, improve efficiency, and support business growth
Create and implement digital and social media strategies across Instagram, TikTok, Facebook, Twitter/X, YouTube, and Keys2VaultProperties.com
Align social media campaigns with business goals to target rental audiences effectively
Manage all stages of social media campaigns, from planning to execution and distribution
Collaborate with Airbnb, VRBO, Furnished Finder, and Expedia to boost brand visibility
Use analytics to refine strategies, optimize content, and enhance campaign performance
Manage online communities, engage with followers, and build brand credibility
Partner with influencers to expand reach and connect with target audiences
Create promotional content that meets renter needs and leverages social media trends
Senior Probation and Parole Officer III, Adult-Probation (Birmingham)
Alabama Bureau of Pardons and Paroles
12.2018 - 04.2023
Supervised one or more employees within the Birmingham office, assessing and validating employee performance through the review of completed assignments and work methods
Submitted full and partial pardons, voting rights, and pre-and post-investigations to the Parole Board
Responsible for staff selection and assignment, ensuring equal employment opportunities in hiring and promotion processes
Identified staff development and training needs, ensuring appropriate training is provided
Maintained records, prepares reports, and handles correspondence related to the work
Advised judges, attorneys, police, and the public on parole and probation policies
Investigated parole/probation violations, documents findings, and recommends actions to the parole board, court officials, or other relevant parties involved in parole, probation revocation, or inmate classification
Fostered positive public relations by engaging with service clubs, school officials, giving speeches, and visiting police agencies
Evaluated program policies and procedures, offering recommendations to management
Maintained communication with circuit court judges, prosecutors, sheriffs, police chiefs, friends of the court, county boards of supervisors, and other stakeholders involved in the parole and probation process
Probation and Parole Officer I, Adult-Probation (Birmingham)
Alabama Bureau of Pardons and Paroles
02.2016 - 12.2018
Interviewed probationers and parolees regularly to evaluate their progress in accomplishing goals and maintaining the terms specified in their probation contracts and rehabilitation plans
Recommended remedial action or initiate court action in response to noncompliance with terms of probation or parole
Administered drug and alcohol tests, including random drug screens of offenders, to verify compliance with substance abuse treatment programs
Conducted prehearing and presentencing investigations and testify in court regarding offenders' backgrounds and recommended sentences and sentencing conditions
Informed offenders or inmates of requirements of conditional release, such as office visits, restitution payments, or educational and employment stipulations
Arranged for mental health or substance abuse treatment services according to individual needs or court orders
Provided field supervision of probationers by conducting curfew checks or visits to home, work, or school
Investigated offenders' personal, social, and legal history to ensure information needed by the Board, Court, and other agencies is complete and accurate
Collected money from offenders as related to probation/parole supervision as ordered by the Board of Courts to ensure offenders’ financial obligations are met
Discussed with offenders how issues such as drug and alcohol abuse and anger management problems may have contributed to their criminal behavior
Youth Services Security Officer
Alabama Department of Youth Services
07.2015 - 02.2016
Supervised detained youth at all times, following oral and written instructions to ensure adherence to rules and maintenance of proper decorum
Maintained a safe and secure environment for youth, themselves, and other staff
Escorted youth to school, dining hall, and sick call to ensure the safety of students and staff
Transported/escorted youth to clinical/medical appointments arranged by medical personnel, ensuring students arrive safely at appointments
Performed searches of youth, buildings, and grounds to recover any weapons, contraband, or other unauthorized items
Wrote reports and prepare required records regarding incidents, detained youth movement, noteworthy information, and ensure documentation of all violations of facility operating procedures, rules and regulations, and state and federal statutes
Observed verbal and nonverbal behavior exhibited by students, such as changes in emotions, temperament, and facial expressions, to provide appropriate intervention and ensure safety, while reporting observations to the appropriate supervisor/professional
Chief Operating Officer/ Construction Laborer
Howard's Construction & Renovation Company
02.2014 - 07.2015
Oversee construction projects from planning to completion, ensuring efficiency, safety, and compliance with regulations
Manage and lead construction teams, providing direction, training, and support to ensure high performance and project success
Coordinate with vendors, negotiate contracts, and manage project budgets to maximize profitability
Develop and implement operational strategies to streamline workflows and enhance productivity
Establish and maintain safety protocols, conducting regular inspections and training sessions to promote a safe work environment
Assist in building and renovating residential structures, contributing to framing, drywall, and finishing tasks
Participate in demolition projects, safely removing structures, trees, and debris to prepare sites for new construction
Operate and maintain construction equipment, including pumps, compressors, and generators
Use spray guns to apply materials to ceilings and walls, ensuring a high-quality finish
Support construction managers with on-site tasks, including material handling, equipment setup, and safety measures
Perform excavation tasks, such as digging trenches and preparing foundations
Operate air, electric, and pneumatic drills for various construction applications
Safely handle and remove hazardous materials, maintaining compliance with safety protocols and environmental regulations
Parole Agent I, Department of Adult Parole Operations (Inglewood & Huntington Park)
California Department of Corrections & Rehabilitation
09.2009 - 09.2012
Under supervision, carry a caseload involving office and field work in the assessment, supervision, and guidance of adult parolees from California state correctional institutions
Supervised parolees, working with their families, relatives, and community service agencies
Arranged services for parolees with identified needs in areas such as employment, housing, medical care, counseling, education, and social activities
Arranged and verify release programs for soon-to-be-released adult offenders
Screened parolee cases for placement in various community correctional facilities and programs
Conducted investigations when parole violations or criminal behavior are alleged, including interviewing, surveillance, and search and seizure
Apprehended and arrest parolees suspected of involvement in criminal activities or parole violations
Testify in administrative hearings and judicial proceedings
Provided information to other community agencies regarding specific parolees or the policies and procedures of the California Department of Corrections and Rehabilitation (CDCR)
Participated in the assessment of parolees' risk to the community and the type of services required
Make recommendations to the administrative paroling authority regarding case dispositions
Prepared various types of reports and correspondence
Correctional Sergeant - California State Prison, Solano
California Department of Correction and Rehabilitation
04.2009 - 09.2009
Supervised correctional employees and oversee security and inmate management at California State Prison, Solano correctional facility
Served as the direct supervisor of all custodial personnel assigned to Unit IV, Unit I, and Administrative Segregation (Ad/Seg)
Managed all operational matters, ensuring the security of the unit and the safety of all staff and inmates
Provided on-the-job training and enforce key/tool and equipment control, as well as uniform and grooming standards for all Correctional Officers assigned to Unit IV, Unit I, and Ad/Seg
Ensured strict compliance with the Departmental Operations Manual, California Code of Regulations (Title 15), and Operational Procedures, including the Inmate Work Incentive Program (IWTIP), Disability Placement Program (DPP), Developmental Disability Program (DDP), Americans with Disabilities Act (ADA), Use of Force Policy, Medical Emergencies, and Inmate Movement Procedures
Prepared written reports and record all relevant information in the Unit Log Book
Conducted daily audits of Unit IV, Unit I, and Ad/Seg, including Work Incentive Books, Bar Checks, Cell Searches, and Tool Inventories
Ensured IWTIP time cards are collected, reviewed, signed, and submitted to the Trust Office and OBIS at the beginning of each month
Addressed and resolve inmate issues that may arise from unit staff or supervisory directives
Crisis Response Team - Potential Team Member
California Department of Corrections & Rehabilitation
05.2009 - 08.2009
Trained in tactical response, crisis intervention, and high-risk incident management
Utilized specialized weapons and riot control equipment during emergencies
Assisted in intelligence gathering, perimeter security, and public safety operations
Correctional Officer - Disciplinary Officer – California Medical Facility
California Department of Corrections & Rehabilitation
05.2007 - 05.2009
Oversee inmates who have been arrested and are awaiting trial or have been convicted and sentenced to a California State Institution
Maintained security and inmate accountability to prevent disturbances, assaults, or escapes
Ensured inmates remain orderly and obey rules by monitoring their activities and supervising their work assignments
Conducted periodic inspections of facilities, checking cells and other areas for unsanitary conditions, contraband, fire hazards, and rule infractions
Inspected inmate mail and visitors for prohibited items
Report orally and in writing on inmate conduct and the quality and quantity of work performed by inmates
Coordinate and supervise the preparation of Incident Packages (CDCR 837) and oversee the collection, distribution, and maintenance of incident reports, ensuring compliance with Departmental and local operating procedures, CCR Title 15, and Penal Code regulations
Interviewed staff and inmates to gather information regarding incidents, ensuring proper documentation using investigative skills, interpersonal communication, CCR Title 15 Section 3321 Confidential Information, and Departmental/local operating procedures
Reviewed inmate central files to collect relevant information such as gang affiliation and disciplinary history, ensuring accurate documentation through investigative skills, personal observation, and experience
Correctional Officer - Kern Valley State Prison
California Department of Corrections & Rehabilitation
12.2005 - 04.2007
Activated Kern Valley State Prison’s Sensitive Needs Yard, Protected Coverage Yard, Substance Abuse Program, and Transitional Housing Units
Maintained custody and control of inmates in Administrative Segregation Units and the Level I Minimum Support Facility
Ensured inmate welfare, discipline, and supervision while maintaining the safety and security of the institution
Conducted security checks, bar checks, unit/cell searches, inspections, and completed required documentation
Performed various types of inmates counts
Supervised inmate conduct in housing units, during meals, work assignments, and at various locations
Managed inmate unlock and release for yard time and dining hall access as announced over the P.A
System
Provided coverage for the Medical Technical Assistant (MTA) in medication dispensing
Detention Officer Trainee
County of Yolo Probation Department
05.2005 - 04.2006
Assisted Probation Officers in supervising and monitoring minors in Juvenile Detention Center
Maintained order, security, and discipline among minors; supervised housekeeping and light cleaning duties
Provided instruction on the proper use of tools, equipment, and work safety procedures
Observed and reported on individual and group behavior, logging relevant information for review
Promoted positive attitudes through instruction, guidance, and discipline
Enforced discipline and order when necessary to maintain a safe environment
Inspected locks, windows, doors, and gates for tampering or security breaches
Conducted routine searches of juveniles' living spaces and personal belongings for contraband
Prepared reports on incidents involving disturbances, injuries, or other notable events per department policies
Youth Care Counselor
Stanford Sierra Youth & Families
06.2004 - 08.2005
Worked under the supervision of the Under-18 Residential Program Manager to manage the daily operations of the program site
Collaborated with clinical staff to create a safe, caring, and therapeutic environment for high-risk youth transitioning to greater self-sufficiency
Actively contributed to fostering a positive, stable, responsive, and responsible environment for change
Provided supervision and behavior modification for emotionally disturbed youth in a residential treatment program
Assisted with the day-to-day functions of youth, including activities of daily living, residence documentation, personal care, recreational activities, meals, and meal preparation
Transported youth to various locations, including family visits, doctor’s appointments, employment, and school sites
Offered support, intervention, and referral services to youth facing homelessness or sexual exploitation
Delivered case management services to support family reunification and housing stabilization for youth and young adults, ages 12-18