Juan Zermeno
Folsom,CA
Summary
Dedicated Lead Product Manager & Developer with history of transforming and growing the business by exceeding organizational goals, executing on product and project plans, and increasing sales with optimal customer experiences. Excited to use 26 years of extensive experience applying smart data analytics, innovative problem-solving, effective collaboration, benefits vs. cost analytics and meticulous planning and development of products and services.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Lead Product Management & Development
AT&T Consumer Broadband
01.2020 - 03.2023
- Product developed, managed, and evolved Access from AT&T, low-cost broadband program for eligible households while also executing critical FCC mandated initiatives and programs with tight timelines and budgets.
Lead Product Management & Development
AT&T Consumer Broadband
01.2023 - 03.2023
- Updated AT&T training, outreach, collateral and online with Access $30 offer and the federal ACP subsidy.
- Created requirements for AT&T's Access and ACP offers per the FCC's Nutrition Label mandate.
- Forged strategies for grandfathering Access $10 and Access $5 offers.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Lead Product Management & Development
AT&T Consumer Broadband
01.2022 - 12.2022
- Launched a new Access $30 plan with up to 100Mbps and unlimited data based on competitive and customer analytics replacing the Access $10 plan and adding 250K new customers, a 50% increase.
- Executed the new federal Affordable Connectivity Program (ACP), a $30/mo subsidy for eligible customers.
- Deployed new online sales functionality and campaigns for new and existing AT&T and ACP customers.
- Collaborated with engineering teams to resolve technical issues, ensuring optimal performance of products.
- Expanded the client base by developing targeted marketing campaigns tailored to specific segments within the market.
- Coordinated with design & media teams to develop high-quality assets.
Lead Product Management & Development
AT&T Consumer Broadband
01.2021 - 12.2021
- Successfully launched the federal Emergency Broadband Benefit (EBB), a $50/mo subsidy with AT&T Internet services, in record time of 3 months under constant flux and last-minute FCC changes.
- Implemented new AT&T with EBB promos and plans, marketing collateral, outreach program, and sales M&Ps.
- Deployed new internet service strategies with EBB – 1GIG service, retention offers and marketing campaigns.
- Coordinated closely with sales teams to develop effective marketing materials showcasing product benefits for potential clients.
- Enhanced user experience with thorough research, testing, and data-driven design improvements.
Lead Product Management & Development
AT&T Consumer Broadband
01.2020 - 12.2020
- Executed cost-saving initiatives for AT&T Lifeline, Access, and legacy services worth $12.9M.
- Project managed the sunset of 14M AT&T dial-up accounts with no defects or complaints saving $1.3M/yr.
- Deployed the FCC mandated Representative Accountability Database (RAD) and the National Verifier (TPAs).
- Provided flawless BB product compliance support and certified every voice & data legislation impacting AT&T.
- Led cross-functional teams to ensure successful product launches and timely delivery of key features.
- Improved product development efficiency by streamlining processes and implementing agile methodologies.
Lead Product Manager
AT&T Consumer Broadband
01.2017 - 12.2019
- Product managed AT&T Lifeline (LL) services in 14 states, Puerto Rico and USVI, and maintained FCC & state compliance while reducing cost and delivering superior customer service.
- Simultaneously delivered program and product changes required to align with federal and state LL mandates.
- Developed and led the Simplify & Save tiger team saving AT&T $67.6M over 4 years via process improvements, smart development, enhanced online experience, and decreased care, vendor, and advertising costs.
- Project managed the FCC's mandated National Verifier in 25 states, Puerto Rico, & USVI for LL while reducing cost by $450K.
- Secured yearly gov compliance required to receive $428M/yr. CAFII and $160M/yr. Mobility gov funding.
- Certified 264 state & federal legislations for AT&T's voice & data services.
- Deployed LL in USVI within 2 months and secured $4.7M in gov funding.
- Spearheaded creation of LL on broadband - FWI services with new system changes, product offers, marketing campaigns, outreach programs, and vendor, sales, and care processes.
- Aligned resources, performed stakeholder assessments and designed, developed, tested, and deployed various initiatives while mitigating risks.
- Ensured compliance with industry regulations, mitigating risks.
Lead Product Manager
AT&T Consumer Broadband
01.2013 - 12.2016
- Project managed various initiatives and deployed on time without defects. Made decisions with care using exceptional collaboration, research, and networking. Seized opportunities to expedite and simplify projects.
- Deployed late payment charges on past due AT&T U-verse ABP accounts generating $16.7M/year.
- Created and deployed AT&T Wireless Home Phone with E911 services - sales ordering, provisioning, activation, tech antenna installs, E911 address registration, device moves, address affirmations, E911 calling, and delivery of E911 customer name and address or lat/long coordinates.
- Spearheaded AT&T's network conversion trial in Cumming, Georgia for future copper retirement efforts.
- Optimized pricing strategies to drive revenue growth while maintaining customer value perception.
- Developed detailed product roadmaps, prioritizing features based on user needs and business goals.
- Collaborated with engineering teams to deliver high-quality products on time and within budget constraints.
Education
Bachelor of Science - Civil Engineering
Stanford University
Stanford, CASkills
- Product Management, Development, & Marketing
- Intelligent Design, Development & Deployment
- Cross-Functional Collaboration
- Innovative Problem-Solving
- Strategic Planning & Cost Reduction
- Product Requirements Documentation
- Forecasting & Reporting
- Data-driven Decision-making
- Process Improvement
- Value Proposition Development
- Product Launch Planning & Roadmapping
- Product Lifecycle Management & Metrics
Certification
Udacity University Nano-degree in Data Foundation.
Additional Information
US Patent Award on 4/2017 for Enhanced e911 Services for Wireless Home Phone patent# 9.622.061.
Homes Solution Voice & Data VP Award on 7/2014 & 2/2012 for outstanding contributions.
SBC DSL Speed Tiers VP Award on 11/2002 for successful deployment of SBC DSL Speed Tiers.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Lead Product Management & Development
AT&T Consumer Broadband
01.2023 - 03.2023
Lead Product Management & Development
AT&T Consumer Broadband
01.2022 - 12.2022
Lead Product Management & Development
AT&T Consumer Broadband
01.2021 - 12.2021
Lead Product Management & Development
AT&T Consumer Broadband
01.2020 - 03.2023
Lead Product Management & Development
AT&T Consumer Broadband
01.2020 - 12.2020
Lead Product Manager
AT&T Consumer Broadband
01.2017 - 12.2019
Lead Product Manager
AT&T Consumer Broadband
01.2013 - 12.2016
Bachelor of Science - Civil Engineering
Stanford University